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2024 B2C Marketing Priorities And Challenges

Forrester eCommerce

B2C marketing decision-makers have many conflicting short- and long-term priorities while facing increasingly tough challenges. Improving brand perception and customer experience (CX) while achieving a positive ROI is a particularly daunting task in 2024 because: A turbulent economy makes it tough to improve marketing’s ROI.

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2023 B2C Marketing Challenges And Priorities

Forrester eCommerce

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. The results are quite telling.

B2C 332
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The B2C CMO’s Environmental Sustainability Blueprint

Forrester eCommerce

Despite the massive opportunity in today’s green market, many B2C CMOs don’t know where to start. Learn the six keys to activating sustainability in your B2C marketing and communications.

B2C 367
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Top Five Most Critical CMO Priorities For B2C Brands

Forrester eCommerce

Today, we have fresh data from Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2022 — a cross-industry survey among 153 US B2C marketing executives, VP and above, at brands with at least 500 employees. We provided a list of 13 trending marketing priorities and asked respondents to indicate the degree to which each is a […].

B2C 341
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Emerging Trends That Will Move Commerce in 2022

To help you navigate the next 12 months, Pivotree has brought together several experts to share their predictions for 2022 across three critical areas of commerce: Supply Chain, eCommerce, and Customer Experience. The B2C and B2B eCommerce trends that we expect to accelerate.

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5 Ways B2C CMOs Can Navigate The 2023 Downturn

Forrester eCommerce

But fret not, Forrester’s got you covered with our just published report “Navigating The 2023 Downturn: B2C Marketing Executives.” Make Brand Experience The Top Priority In All Scenario Plans In our full report, we […] We know that fluctuating market signals have you mired in scenario planning around “economic uncertainty.”

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Long B2C Sales Cycle? Use Content to Power Marketing

Optimizely

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.

B2C 354