How Ecommerce Discounts Hurt Customer Loyalty

Zaius

Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. Build trust with your customers in every interaction.

How Customer Service Data Can Improve Customer Loyalty

Zaius

The more you have, the better you know your customers, and the more relevant you can make your campaigns. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture. Customer support benefits too.

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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Zaius

These are the loyal customers your brand relies on. Given the much higher cost of acquiring new customers , you need loyal customers who will follow you to the end of the earth (or at least watch all your Instagram stories). Fans are everything.

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Nordstrom’s Acquisitions Show Personalization Will Continue To Be Critical For A Winning Customer Experience

Retail TouchPoints

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Blending Online And Offline Nordstrom’s acquisitions further support the importance of omnichannel experiences.

An Beginner’s Guide To Creating A Customer Loyalty Program In 2020

Ecommerce Platforms

Loyalty? You can hardly get enough of it– feels like a rare commodity mostly where customers have wild options to consider. Even with a loyalty program in place, the competition is boundlessly growing. And to do that concisely, a wide-reaching loyalty program would suffice.

WEBINAR: Adapting to Your Changing Role as a B2C Marketer in 2019

Zaius

In fact, you have to focus on the entire customer experience, from the first touchpoint to the final display of customer loyalty. The post WEBINAR: Adapting to Your Changing Role as a B2C Marketer in 2019 appeared first on Zaius.

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The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Zaius

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. Now, marketers have to own the entire customer experience, from the first interaction to true customer loyalty across platforms and devices. By focusing on these three aspects of marketing, you’ll be able to succeed in this ever-evolving role and give your customers a fantastic experience from day one to 100.

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Why B2C Marketers Need to Own All Customer Data

Zaius

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? What you can do — and what you need to do — is have access and ownership of all customer data yourself. But with high-quality customer data, you can do even more to personalize your marketing.

Should Your B2C Brand Switch to Direct-to-Consumer?

Zaius

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You have to choose your own strategy, and test out what works best for your customers. While the company continues to sell through large retailers, it also sells directly to customers through distribution centers.

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Keep Your Eye on the Customer Engagement

Zaius

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.

WHITEPAPER: The Rise Of The B2C Marketer

Zaius

The role has evolved beyond simple campaign management to focus on the entire customer experience, from the first moment of interaction to customer loyalty. In order to thrive in 2019, top B2C marketers today have to be a combination of: Marketing Technologist. Learn how each of these three new titles can become part of your ever-evolving role as a B2C marketer. The post WHITEPAPER: The Rise Of The B2C Marketer appeared first on Zaius.

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How Customer Affinities Power Personalized Campaigns

Zaius

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? Customers who only buy from certain categories, such as ladies jeans.

5 ways to build better ecommerce customer relationships

GetElastic

Still, those brands that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships: 1. Reward loyalty. It is a great way to connect with your customers.

Retail Auto-Replenishment: the Pros and Cons

GetElastic

Zak Edwards, MD at Prezzybox.com explains that auto-replenishment technology really could work to provide a faultless in-store experience for consumers. “On Is the customer always right? Customer experience and technology investment are the key to growth.

Zaius Appoints Chief Marketing Officer, VPs of Product, Industry Strategy, and Customer Success

Zaius

Boston, MA: Zaius , the world’s leading B2C CRM, announced today four new executive hires to further accelerate growth and the company’s clear leadership in the MarTech industry.

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How to create a successful pop-up store?

GetElastic

At the same time, pop-ups provide companies with opportunities to experiment with new concepts and campaigns, while collecting useful data that can inform a better, more seamless customer experience. Such insights are priceless in order to compete and gain customer loyalty.

A Customer’s Second Purchase Is More Important Than Their First

Zaius

Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? Ultimately, what’s the key takeaway here for B2C marketers?

Keep Your Eye on the Customer Engagement

Zaius

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly engaged as the day they first bought from your company. Constantly update your customer data.

How to create a successful pop-up store?

GetElastic

At the same time, pop-ups provide companies with opportunities to experiment with new concepts and campaigns, while collecting useful data that can inform a better, more seamless customer experience. Such insights are priceless in order to compete and gain customer loyalty.

How In-Store Data Drives Digital Marketing Success

Zaius

How much do you really know about your customers who shop with you in-store? If you have a loyalty program as part of your store experience, you’ll at least be able to get an overview of what they’ve bought before and when through your point of sale (POS).

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. Outline Your Customer Lifecycle.

How Dynamic Personalization Powers Great Marketing

Zaius

Your customers don’t just want personalization, they expect it. If you want to offer an experience to turn one-time shoppers into brand fans that swear their undying loyalty to your product, you must personalize your marketing.

The Importance of Mapping the Customer Journey in Ecommerce

Zaius

Whether you’re welcoming an influx of new customers from Black Friday and Cyber Monday or planning for growth next quarter, it’s always a good time to assess how new customers fit into your ecommerce brand’s overall marketing goals. Hang tight—they’re so close to becoming a customer!

6 Valuable Lessons from Etail East 2018

Zaius

The Customer Is the Center of Everything. “We For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care. Unfortunately, omnichannel remains a struggle for many B2C brands.

The 19 Most Innovative Ecommerce Brands of 2017

BigCommerce

Customer Loyalty. Customer Lifetime Value. And then, we partnered with the Who’s Who in the ecommerce industry to help us judge which of those hundreds of brands were pushing the limits of ecommerce the furthest, driving the industry toward new standards of online experience.

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7 Major Takeaways from Shoptalk 2018

Zaius

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. Whether you couldn’t make it to The Venetian in Las Vegas or you just couldn’t attend every single session, you may have missed a key insight that could help you grow your B2C business. AI is here, but the experience is not amazing just yet.

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How to define loyalty programs for B2B buyers

GetElastic

A recent study shows that 82 percent of B2B marketers spend more on customer acquisition than retention. Whereas, only 48 percent actually prioritized B2B loyalty. And, we all know customer acquisition costs more than retention. Hence, the need to define your B2B loyalty program.

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The Top 25 Ecommerce Podcasts of 2018

Zaius

It’s more than just providing a good listening experience for your audience. Where to start: Using Customer Lifetime Value to Grow Your Business — Andrew looks at how to calculate one of our favorite metrics, then gives tips for putting it to good use.

The Best B2B Ecommerce Platform for 2020

Ecommerce Platforms

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. That’s more than 6 times the value of B2C ecommerce. There are a lot of factors that overlap between B2C and B2B selling.

Why Brands Should Consider Selling Direct to Consumer

Scalefast

Today, with the rise of digital commerce, brands have direct access to their customer base. By bypassing retailers, brands are able to foster long-term relationships directly with their customers. They also gain control over the transaction, user experience, and customer contact information, which are crucial to generating repeat purchases and customer loyalty. Damaged product could be inadvertently sold to customers.

33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

She receives hundreds and hundreds of letters thanking her for taking her products the final mile –– that is, for styling them and allowing customers to purchase entire outfits. So, the team already had the data, but mobile customers found logging in inconvenient.

B2B Ecommerce (October 2019): The Step by Step Guide to Setup, Build & Grow a B2B Ecommerce Business

Ecommerce Platforms

The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. So the first step is to reach out to people- not just any people- people who fit your niche buyer/customer persona and ask them about their problems.

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