RTP blog

APRIL 9, 2018

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means to provide the white glove treatment — and proving that it equates to a fiercely loyal customer base — businesses have always looked to them for strategies to enhance the customer experience.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Groove

JANUARY 19, 2022

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. Mapping the eCommerce Customer Journey.

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Retail TouchPoints

AUGUST 7, 2023

Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space, the customer experience has never been more important. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. Automation helps ensure a seamless customer experience.

Subscription 228

Subscription B2B Mobile Customer Experience 228

Retail TouchPoints

OCTOBER 5, 2021

By enabling customers to message in-store associates while they shop online, conversational commerce gives customers an enhanced customer service experience and the confidence they need to buy online. Connect Your In-Store and Digital Experiences with Conversational Commerce. A Personalized Shopping Experience.

Omnichannel 250

Omnichannel Customer Loyalty B2C B2B 250

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Forrester eCommerce

NOVEMBER 30, 2023

The 2023 Customer Obsession Awards will recognize organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Learn more and nominate yourself now.

Customer 235

Customer Customer Loyalty Customer Experience B2C 235

Optimizely

JANUARY 9, 2019

The role has evolved beyond simple campaign management to focus on the entire customer experience, from the first moment of interaction to customer loyalty. In order to thrive in 2019, top B2C marketers today have to be a combination of: Marketing Technologist. Data Scientist. Brand Marketing Artist.

B2C 39

B2C Marketing Customer Loyalty Customer Experience 39

Retail TouchPoints

JUNE 15, 2023

Earle, who talks a mile a minute and with a refreshing candor about not just his successes but his shortcomings, blind spots and missed opportunities, spoke on the topic “Building Brand Hysteria, Customer Loyalty and Memorable Experiences.” Hearing customers’ excitement and their frustration helps us make better decisions.

B2C 286

B2C Customer Loyalty B2B Customer 286

Forrester eCommerce

JULY 13, 2020

This Wednesday, July 15th, we’re inviting executives from all companies — large and small, B2B, and B2C — to participate in our inaugural CX Reality Day.

B2C 327

B2C B2B Customer Loyalty Customer Experience 327

Optimizely

MAY 20, 2019

Boston, MA: Zaius , the world’s leading B2C CRM, announced today four new executive hires to further accelerate growth and the company’s clear leadership in the MarTech industry. Zaius grew over 150% in 2018 and as we continue to expand, it’s important to bring added depth and experience to our team. Need an assist?

B2C 150

B2C Marketing Customer Customer Loyalty 150

Groove

MARCH 24, 2022

Our BigCommerce designers are knowledgeable on how to grow BigCommerce businesses, with over 11 years of BigCommerce agency experience. Benefit from B2B and B2C functionality and a fully customizable design with our BigCommerce Website Design service. Whether you’re selling B2B or B2C, BigCommerce accommodates your workflow.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Retail TouchPoints

AUGUST 24, 2023

Retailers can use generative AI to elevate the online shopping experience and drive more sales and foster customer loyalty, ensuring 2023 is another big year in ecommerce. As a marketing leader with global experience, he excels at delivering prospects and customers for leading B2B and B2C brands.

Toys 235

Toys B2C Social Media Accessories 235

Digital Doughnut

MARCH 25, 2022

We’re constantly told that loyal customers are an asset, but look at research and you get a really keen sense of just how valuable they are. For instance, while just eight percent of customers in a typical online retail business may be repeat buyers, they account for a massive 40% of its turnover.

Customer Loyalty 52

Customer Loyalty Customer Online Retail Retail 52

Wiser

OCTOBER 11, 2023

B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. Key Features: Personalized marketing, direct interaction with customers, diverse product offerings. D2C (Direct-to-Consumer): Brands or manufacturers sell directly to consumers, bypassing any middlemen.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

Retail TouchPoints

JUNE 7, 2023

These are more than fancy gadgets; they are innovative systems that provide a glimpse of a new “embodied” online retail environment — one where brands provide digital customers with multisensory spatial experiences like those observed in brick-and-mortar stores. augmented reality) to fully virtual (e.g. virtual reality).

Technology 270

Technology Retail Customer Experience Presentation 270

Forrester eCommerce

OCTOBER 3, 2022

And specifically for marketers, the status quo often makes working smart impossible — functional silos inhibit internal efficiencies and negatively impact the overall customer experience. Some of today’s biggest marketing silos are technology-based — different platforms for different functions. Let’s […].

Customer Experience 370

Customer Experience Technology Marketing Customer 370

Kibo

AUGUST 23, 2022

In this on-demand video , you will learn about: The current state of commerce technology and how to choose the right solution for your business needs What influences a shopper to purchase from a retailer, and how operational systems impact the customer experience How retailers today are using inventory and delivery information to manage customer expectations. (..)

Customer Loyalty 62

Customer Loyalty Technology Webinar Customer 62

Kibo

SEPTEMBER 30, 2022

Research for Gartner has found that the proliferation of online channels means B2B customers are now spending only 17 percent of their time meeting suppliers when considering a purchase. B2C brands – With the forward picture for consumers uncertain, the brands that serve them will be looking to make savings and efficiencies.

B2B 71

B2B B2C Multi-channel eCommerce 71

Optimizely

AUGUST 9, 2018

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. 69% of B2B buyers are willing to pay more for a personalized experience.

B2B 146

B2B eCommerce Customer SEO 146

GetElastic

NOVEMBER 23, 2022

In the past few years poor customer experience and sluggish page loads caused by monolithic platforms have accelerated the need for better flexibility and the ability to create a more personalized customer experience. This means that Composable Commerce is suitable for any online business, be it B2B, B2C or D2C.

Multi-channel 78

Multi-channel Merchant Services Customer Experience B2C 78

Pivotree Blog

JULY 5, 2023

“Since the establishment of the new omnichannel B2B platform, we have been able to respond to these demands with more agility, and our customers have been reporting an immediate improvement in their user experience.

B2B 52

B2B Customer B2C Supplies 52

Optimizely

AUGUST 28, 2018

By bringing together your customer support data and marketing data into one dashboard that can be accessed by both departments, both teams will be better informed. Even better, you can improve loyalty and transform the customer experience in unexpected ways. Know when NOT to contact customers.

Customer Loyalty 210

Customer Loyalty Improvements Customer Social Media 210

GetElastic

NOVEMBER 19, 2019

However, a loyalty program must be valuable to the customer to win loyalty. Hence, the need to define your B2B loyalty program. What makes a great loyalty program great? Differences Between B2B and B2C Loyalty Programs. B2C loyalty programs are suitable for engaging, retaining and rewarding consumers.

B2B 104

B2B Payment Services B2C Payments 104

Omnisend

JANUARY 8, 2024

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

Customer 88

Customer Customer Retention Social Media X-cart 88

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. It wasn’t ideal for the business or its customers. “It

B2B 147

B2B eCommerce Payment Services SEO 147

GetElastic

NOVEMBER 8, 2019

Still, those brands that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships: 1. Reward loyalty. You don’t need to implement all of these but adopt those that make sense for your customers and business model.

Social Media 158

Social Media Customer eCommerce Customer Loyalty 158

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. Are you really a data-driven B2C marketer? Below we pose three important questions to help you understand whether your marketing strategy is making the most of your customer data.

B2C 247

B2C Marketing Multi-channel Customer Data 247

GetElastic

OCTOBER 21, 2022

He spent years in direct marketing having co-founded a successful catalog firm, and was recently named a Top 50 Global Thought Leader on Customer Loyalty. Jay Baer: Founder of Convince & Convert , Marketing and Customer Experience Expert, Author, Advisor, Keynote Speaker. Check Out More Content.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

Kibo

JUNE 20, 2014

To learn more about how Kibo can help you deliver a great customer experience through seamless order management and fulfillment capabilities, check out our manufacturer solutions. As for what comes next, we are constantly evolving and we’ll be poised to meet any trend head on with the best office furnishings on the market.”

Fulfillment 62

Fulfillment Customer B2B B2C 62

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. That’s more than 6 times the value of B2C ecommerce. There are a lot of factors that overlap between B2C and B2B selling. trillion (as of 2019).

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

Forrester eCommerce

FEBRUARY 7, 2024

2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat. This year, in 2024, the economy […]

Consumer 251

Consumer Customer Loyalty Customer Experience B2C 251

Omnisend

DECEMBER 15, 2020

Better customer expectation management and needs assessment. Also, polished interactions in all communication channels are the foundation for an excellent customer experience. This way you can gather relevant data about your customer and refer to it to gain context before the next interaction.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Forrester eCommerce

SEPTEMBER 19, 2023

US financial services brands are struggling to earn high levels of customer trust. Forrester’s Financial Services Customer Trust Index (FS Trust Index) revealed that customer trust in US financial services firms in 2023 was relatively weak and largely unchanged from 2022.

Financial Services 424

Financial Services Banking Improvements Management 424

Kibo

JUNE 18, 2014

Equipping associates with mobile devices not only allows them to stay up-to-date on product information, but also enables them to offer promotions, view real-time inventory visibility and ring up sales without need of a cash register, culminating in a seamless customer experience.

Channel 62

Channel Retail B2B B2C 62

Forrester eCommerce

AUGUST 16, 2023

Does your brand employ a loyalty services provider in addition to a loyalty technology provider? Brands continue to increase spend on loyalty technology and programs, but they often don’t tie their loyalty initiatives to broader corporate goals, negatively impacting their success. If not, you should consider it.

Improvements 349

Improvements Technology Blog Customer Loyalty 349