Retail TouchPoints

AUGUST 24, 2023

It’s being used to generate marketing content including social media posts, videos and images. It’s also accelerating the creation of virtual and augmented reality experiences, allowing consumers to interact with products in their environments. In fact, seven out of 10 marketers in the U.S.

Toys 235

Toys B2C Social Media Accessories 235

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Omnisend

JANUARY 8, 2024

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

Customer 88

Customer Customer Retention Social Media X-cart 88

GetElastic

NOVEMBER 8, 2019

Still, those brands that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships: 1. Reward loyalty. You don’t need to implement all of these but adopt those that make sense for your customers and business model.

Social Media 158

Social Media Customer eCommerce Customer Loyalty 158

Omnisend

DECEMBER 15, 2020

When that time comes, the customer will look to contact the company. The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

GetElastic

NOVEMBER 23, 2022

In the past few years poor customer experience and sluggish page loads caused by monolithic platforms have accelerated the need for better flexibility and the ability to create a more personalized customer experience. This means that Composable Commerce is suitable for any online business, be it B2B, B2C or D2C.

Multi-channel 78

Multi-channel Merchant Services Customer Experience B2C 78

GetElastic

OCTOBER 21, 2022

All listed experts have a wide range of backgrounds, experience, and longstanding careers in technology, marketing, and sales to name a few. Experts on this list are segmented by their respective area of expertise, and have either published insights, consistent social media content, bestselling books, speaker series, or podcasts.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. 69% of B2B buyers are willing to pay more for a personalized experience.

B2B 146

B2B eCommerce Customer SEO 146

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. That’s more than 6 times the value of B2C ecommerce. There are a lot of factors that overlap between B2C and B2B selling. trillion (as of 2019).

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

Kibo

DECEMBER 14, 2021

To meet the demands of this unique consumer and help capture the generation’s growing spending power, retailers must continue to invest in new technologies and digital shopping experiences. Merchants are shifting toward a fast and efficient customer digital shipping experience to meet the demands of the millennial shopper.

Social Media 62

Social Media Retail Mobile Omnichannel 62

Omnisend

MAY 14, 2021

Content is viewed as a key ingredient for increasing brand awareness, as 84% of B2C marketers believe in its impact and leverage it. Always craft content according to the needs of your target customers. Pump out some “how to” videos to assist customers with complex problems. Social Media Ads. Blog Posts and Videos.

eCommerce 78

eCommerce Customer Social Media Customer Retention 78

Optimizely

AUGUST 28, 2018

The more you have, the better you know your customers, and the more relevant you can make your campaigns. However, most marketers only have access to data that is specifically tied to marketing and ecommerce functions: email opens, social media interactions, average order value, and so on. Know when NOT to contact customers.

Customer Loyalty 210

Customer Loyalty Improvements Customer Social Media 210

Optimizely

JULY 31, 2018

Come for the thought-provoking journalism that highlights customer experiences, stay for the clever British humor… or should we say, humour? Where to start: How to Attract Customers and Keep Them Forever — Customer loyalty and customer retention go hand-in-hand. My Wife Quit Her Job. Brave + Boss.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. It wasn’t ideal for the business or its customers. “It Social proof such as testimonials and customer stories.

B2B 147

B2B eCommerce Payment Services SEO 147

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. Are you really a data-driven B2C marketer? Below we pose three important questions to help you understand whether your marketing strategy is making the most of your customer data.

B2C 247

B2C Marketing Multi-channel Customer Data 247

Kissmetrics

AUGUST 6, 2021

With that said, let’s dive into the five customer retention strategies you can use to grow your Ecommerce business. Understand the Customer Journey and Optimize Your Customer Experience Accordingly. One of the first steps to designing a customer retention strategy that works is to understand the customer journey.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Optimizely

APRIL 10, 2018

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 186

B2C Customer Data Customer Marketing 186

Optimizely

NOVEMBER 29, 2018

Because every one of your customers is unique, it’s difficult to adjust your marketing outreach to each of their individual needs. But you can design an all-encompassing customer journey map for your buyers using individual campaigns to lead them down the path to purchasing—and ultimately to customer loyalty.

eCommerce 252

eCommerce Customer Social Media Customer Loyalty 252

Optimizely

MAY 6, 2019

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. Outline Your Customer Lifecycle.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

Smile.io

JUNE 13, 2022

It unites the online and offline channels of your businesses and offers the same customer experience whether consumers are shopping online or at a brick-and-mortar location. Omnichannel commerce unites every aspect of the business from fulfillment to inventory, to marketing strategies to customer services and every customer touchpoint.

Omnichannel 59

Omnichannel Social Media X-cart Merchant Services 59

Optimizely

JULY 25, 2019

This is a key differentiator in winning customers’ loyalty , as two-thirds of consumers believe that it is important for brands to automatically adjust content based on their current context. Each time a customer interacts with your brand, they’re sending you a signal that you can use to customize your message via marketing automation.

Marketing 150

Marketing Recommendation Channel B2C 150

Kibo

FEBRUARY 3, 2023

In the midst of uncertain economic times, many businesses are considering subscription business models and how they can be used to drive customer loyalty. 70% of customers expect a company’s website to have a self-service portal, and 40% of consumers prefer self-service over human contact.

Customer Retention 62

Customer Retention Subscription Payment Services Customer 62

Optimizely

JUNE 13, 2019

You don’t always have to understand why exactly your customers make the choices they do — you just have to know that they are doing it and use that data to your advantage to drive customer loyalty. Take Apple as an example. Same goes for a cart abandonment campaign.

Customer 270

Customer Outdoor Social Media Customer Loyalty 270

Ecommerce Platforms

NOVEMBER 11, 2019

Second, this guide churns out a few examples that could help you kickstart your loyalty scheme. And most of all, a simplified formula to help you measure your loyalty program's overall perfomance. . So let's get started… What’s the point of having a customer loyalty program? . The result?

Customer Loyalty 143

Customer Loyalty Customer Merchant Services Payment Services 143

Ecommerce Platforms

OCTOBER 14, 2019

The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. B2C ecommerce websites and businesses evolved quickly, leaving B2B portals far behind, and today, they provide a richer customer experience than most B2B ecommerce portals.

B2B 132

B2B eCommerce Payment Services Multi-channel 132

BigCommerce

JULY 25, 2017

After one of those Live videos hit 1,000,000 views (with a bit of social media promotion), he realized he was on to something. Photos are worth millions of dollars: Don’t skip the most important part of your customer experience, showing them exactly how to style and put together an entire look. Drive some traffic.

Shipping Costs 419

Shipping Costs eCommerce BigCommerce B2B 419

ESW

MAY 23, 2018

By bypassing retailers, brands are able to foster long-term relationships directly with their customers. They also gain control over the transaction, user experience, and customer contact information, which are crucial to generating repeat purchases and customer loyalty. DTC sales surpassed $6.5

Consumer 122

Consumer Payment Services Shipping Costs Payments 122

Omnisend

JANUARY 5, 2024

Here are just some of the benefits:: Increased visibility More credibility Owned channel (no need to worry about social media algorithm updates) More control over customer experiences Exactly what you want your brand to deliver, right? Now, let’s get to work.

eCommerce 88

eCommerce Payment Services SEO Social Media 88