Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. While this poses a challenge, it’s also an opportunity to embrace cutting-edge technologies that provide deeper insights without compromising user privacy.

Social Media 273

Social Media B2C B2B Customer Data 273

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. But it takes a major shift in thinking and technology to pull it off. The many systems of B2C marketing. Own your customer data.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

Forrester eCommerce

NOVEMBER 18, 2020

2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of these trends slowing down. How should European consumer marketing leaders prepare for the coming year?

B2C 375

B2C Marketing Consumer Customer Experience 375

ESW

DECEMBER 4, 2023

ESW acquired Scalefast in June 2022, and the combined organization offers brands and retailers a complete portfolio of technology and services that cost-effectively support any stage of a company’s development. Furthermore, Shopware relies on a global network of 1,600 sales, technology and solution partners, securing a stable ecosystem.

Merchant Services 88

Merchant Services Payment Services Technology Shipping Costs 88

GetElastic

APRIL 23, 2019

Imagine a customer service experience where the business representative is always available, friendly and equipped to handle any inquiry you send their way. Chatbots are an artificial intelligence-powered technology designed to engage in conversation with human users over the internet. The B2C Experience.

Customer Experience 155

Customer Experience Payment Services Customer B2B 155

Forrester eCommerce

FEBRUARY 27, 2019

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually […].

Management 349

Management B2C Customer Experience Technology 349

Forrester eCommerce

JANUARY 29, 2019

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).

B2C 341

B2C Customer Experience Technology Marketing 341

Retail TouchPoints

SEPTEMBER 8, 2023

Rue21 will tap into learnings from his experiences at these organizations, especially his technology strategy expertise, to further enhance the brand’s customer journey and “optimize its platforms to support growth and enhanced interactions with rue21’s diverse community,” according to a company statement.

Fashion 242

Fashion B2C B2B Customer Experience 242

Forrester eCommerce

MAY 26, 2022

Forrester defines RTIM as: Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints. RTIM enables next best experience (NBX) decision-making in the face of changing […].

Customer Experience 195

Customer Experience Management Customer Technology 195

Forrester eCommerce

JUNE 27, 2022

For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” Facing massive headwinds amid data deprecation, marketers want to capture zero- and first-party data from customers and build direct relationships.

B2C 369

B2C Marketing Customer Customer Experience 369

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

B2B 236

B2B eCommerce BigCommerce Omnichannel 236

RTP blog

APRIL 9, 2018

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means to provide the white glove treatment — and proving that it equates to a fiercely loyal customer base — businesses have always looked to them for strategies to enhance the customer experience.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Forrester eCommerce

OCTOBER 3, 2022

And specifically for marketers, the status quo often makes working smart impossible — functional silos inhibit internal efficiencies and negatively impact the overall customer experience. Some of today’s biggest marketing silos are technology-based — different platforms for different functions. Let’s […].

Customer Experience 370

Customer Experience Technology Marketing Customer 370

Retail Technology Review

MARCH 5, 2019

Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report by full-service e-commerce agency, PushON.

B2B 87

B2B eCommerce Customer Experience B2C 87

Retail TouchPoints

AUGUST 7, 2023

Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space, the customer experience has never been more important. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. Automation helps ensure a seamless customer experience.

Subscription 233

Subscription B2B Mobile Customer Experience 233

GetElastic

JANUARY 13, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

Retail Technology Review

MARCH 19, 2019

Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report by full-service e-commerce agency PushON.

B2B 79

B2B eCommerce Customer Experience B2C 79

Digital Doughnut

FEBRUARY 22, 2023

CDPs and MAPs are two key technologies that businesses are using to deliver seamless CX. CDPs help businesses collect, store, and analyse customer data, while MAPs help businesses automate and personalise their marketing efforts.

Customer Experience 97

Customer Experience Customer Customer Data Technology 97

Forrester eCommerce

OCTOBER 7, 2021

Banks need a customer-led strategy to govern cross-functional personalization efforts and to determine the right technology investments.

Banking 195

Banking Technology Customer Financial Services 195

Forrester eCommerce

SEPTEMBER 24, 2019

Customer experience (CX) is clearly top of mind for marketers. When we asked B2C marketers about their annual priorities, only growing revenue beat improving CX. Marketers want better CX more than they want to improve their ability to innovate or accelerate their shift to digital business.[i]

Marketing 228

Marketing B2C Customer Experience Improvements 228

Retail TouchPoints

JUNE 9, 2022

According to research conducted by Genpact and MIT, CGR companies with Chief Information Officers (CIOs) who have invested in advanced analytics, customer experience (CX) and cloud processing and storage could see earlier and better results. Spotlighting the Customer Experience (CX). And it doesn’t stop there.

Consumer Goods 231

Consumer Goods Consumer Retail B2C 231

Kibo

AUGUST 18, 2022

Impacts of the recession on DTC brands and B2C retailers. Why online retailers should continue to invest in eCommerce technology. But that would be a mistake in an environment of increased competition and more discerning customers. Traditional B2C retailers should redouble their investment in digital transformation.

Technology 62

Technology B2C Retail eCommerce Technology 62

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. And when that expectation isn’t met, it’s a big problem.

Multi-channel 229

Multi-channel Retail Customer Experience Customer Data 229

Pivotree Blog

SEPTEMBER 22, 2022

Pivotree to Host Exclusive Webinar on Surviving the Recession for B2B and B2C Retailers. In order to help retailers and brand manufacturers navigate recession periods and the year ahead, this expert panel will share insights into how to shore up people, process and technology. TORONTO, September 22, 2022 – Pivotree Inc.

Webinar 52

Webinar B2C B2B Retail 52

Digital Doughnut

NOVEMBER 8, 2022

Great customer experience has always been central to the insurance industry. Whether it’s ease of getting a quote and transacting, claims management or renewals, it has always been important that brands make the process as seamless and easy for customers as possible.

Customer Experience 95

Customer Experience Customer Management B2C 95

Retail TouchPoints

DECEMBER 7, 2021

Both individual consumers and business buyers have become sophisticated about their online shopping expectations, and a good customer experience (CX) strategy is now table stakes in B2C and B2B ecommerce. Customer eXperience” is a complex mixture of tangible and intangible features that fit together like gears in a mechanism.

Arts 245

Arts Customer Shipping Costs Customer Experience 245

Wiser

OCTOBER 11, 2023

B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. Key Features: Personalized marketing, direct interaction with customers, diverse product offerings. D2C (Direct-to-Consumer): Brands or manufacturers sell directly to consumers, bypassing any middlemen.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

Retail TouchPoints

FEBRUARY 1, 2022

In conversations with retailers, technology partners and industry veterans in my network, several points have stood out. Expect to see a tremendous amount of resources being funneled into developing and evolving dedicated-seller programs, recruitment and technology integrations with platforms that cater to this audience, such as Shopify.

Small Business Retail 251

Small Business Retail Supplies Retail B2C 251

GetElastic

DECEMBER 28, 2021

In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. Second, there are also two B2C platforms. And we aren’t the only ones witnessing this trend.

B2C 148

B2C B2B Technology Channel 148

GetElastic

JUNE 2, 2023

With a headless architecture, your brand can create compelling commerce experiences by choosing your preferred content management system ( CMS ), digital experience platform DXP, and other technologies such as Angular or React front-end frameworks. Headless commerce provides a flexible way for businesses to approach eCommerce.

Magento 147

Magento B2C B2B BigCommerce 147

Forrester eCommerce

JULY 27, 2017

Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. It’s the combination of original retail theater – entertainment, novelty, and engagement – with digital technologies and services to create the next level of in-store experience.

Technology 255

Technology Customer Retail Consumer 255

Retail TouchPoints

DECEMBER 23, 2022

Adapting to our current economic realities is no different — it will require a mix of creativity, technology and agility. These first-generation technologies are being outpaced with third-generation technologies built around AI. Prioritiz e profitability and customer experience to help retailers fight the impact of inflation.

eCommerce 226

eCommerce Shipping Costs Retail Recommendation 226

Retail TouchPoints

MARCH 15, 2022

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Three years later, Google introduced AMP for email, which enables senders to include AMP components to create interactive email experiences for recipients.

Marketing 269

Marketing Document Payment Services Shopping Carts 269

Forrester eCommerce

OCTOBER 20, 2020

My colleague Joe Stanhope and I have previously written about how The Future Of Enterprise Marketing Technology hinges on marketing alignment with customer experience (CX) strategies. To be successful, marketers must orchestrate personalized experiences that deliver value in their customers’ moments of need.

Management 259

Management Technology Customer Experience Marketing 259

Forrester eCommerce

AUGUST 16, 2023

Does your brand employ a loyalty services provider in addition to a loyalty technology provider? Brands continue to increase spend on loyalty technology and programs, but they often don’t tie their loyalty initiatives to broader corporate goals, negatively impacting their success. If not, you should consider it.

Improvements 349

Improvements Technology Blog Customer Loyalty 349

Retail TouchPoints

JANUARY 31, 2023

Microsoft , Google, Facebook and others invest many millions of dollars in driving consumer experience. Each uses bespoke interactive technology to engage key customers, tell unique stories and cement their position as the home of visionary tech. Fast forward to today and tech giants are leading the way.

Technology 286

Technology B2C Consumer Social Media 286

365 Retail

JUNE 19, 2023

Akeneo , the Product Experience company, today released its 2023 B2C Survey: Product Experience Satisfaction Around the World , an annual mission to understand how consumers make decisions when buying products, how product experiences impact those decisions and what product information is important to them.

Consumer 72

Consumer B2C Merchant Services Omnichannel 72