How FOMO Can Create Customer Loyalty

Zaius

FOMO is an appealing way to push your customers to click “Buy” again and again. For example, many B2C marketers used to rely on flash sales or coupon expirations to create a sense of FOMO. Unfortunately, a lot of B2C marketers today aren’t using push messages effectively.

7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Savvy business owners know that customer retention is worth its weight in gold. That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. Have you enrolled customers who just made a purchase in your brand’s loyalty program?

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Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly but surely becomes a loyal customer. Outline Your Customer Lifecycle.

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. Outline Your Customer Lifecycle.

Why B2C Marketers Need a Single Source of Data

Zaius

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers.

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Who Exactly is Your Ideal Ecommerce Customer?

Zaius

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand.

How Manillo.dk Used Zaius to Double Their Repeat Purchase Rate

Zaius

Most ecommerce marketers know that on average, 80% of your sales will come from 20% of your customers. Manillo believes in “better shopping,” and places emphasis on lightning-fast delivery, low prices, and superior customer service (they have an average rating of 5 stars!).

30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

This post will teach you exactly how to do that, subsequently increasing sales, revenue, and customer loyalty. How to Drive Ecommerce Traffic and Convert Customers. This is us leading you to the ecommerce waters – it’s now up to you to drink. Lowest AOV customers.

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now

BigCommerce

Through the upcoming integration, BigCommerce customers will soon see Instagram as an option in the BigCommerce Channel Manager, allowing you to sync your product catalog with Instagram. When it comes to Instagram, ecommerce businesses by and large recommend the platform.

Every Marketer Must Become a Cutting Edge Technologist

Zaius

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry.

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A Customer’s Second Purchase Is More Important Than Their First

Zaius

Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? Optimize your marketing content to stand out.

WEBINAR: Engineering the Repeat Purchase in Ecommerce

Zaius

Ecommerce is more competitive than ever. Marketers everywhere are all hyper-aware that the cost of paid ads is rising across platforms, Amazon continues to gobble up the market, and new ecommerce brands pop up each day. In such a competitive market, you can’t keep doing what you’re doing and expect to succeed forever. It’s simply not realistic to continue to rely on new customer acquisition alone to drive your revenue growth.

Don’t Be Afraid of Multi-Channel Marketing Attribution

Zaius

Marketing attribution can be a little intimidating. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

The Importance of Mapping the Customer Journey in Ecommerce

Zaius

Whether you’re welcoming an influx of new customers from Black Friday and Cyber Monday or planning for growth next quarter, it’s always a good time to assess how new customers fit into your ecommerce brand’s overall marketing goals. Think about your target customer.

B2B Ecommerce: Complete Guide for Retailers

SellBrite

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. In fact, B2B ecommerce , or business-to-businesses electronic commerce, is predicted to reach $6.7

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6 Valuable Lessons from Etail East 2018

Zaius

This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. We’ve broken down the top takeaways from all the best sessions and exactly what you need to know to succeed in the ever more competitive world of ecommerce. Traditional Brands Are Moving Aggressively into Ecommerce. “I Jim Edgett, Head of Integrated Marketing at Gamestop. The Customer Is the Center of Everything. “We

What Facebook’s New Ad Policy Means for Your Ecommerce Business

Zaius

Some barely make a blip, while others cause marketers to collectively lose their minds. And while they ramped up their ecommerce efforts this year , they’ll never have full power to control the full user experience after someone clicks an ad on their site.

The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

When it comes to ecommerce, a word that first comes to mind is growth. Ecommerce expert Gary Hoover’s research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. What is Ecommerce? eCommerce. Ecommerce.

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The Top 25 Ecommerce Podcasts of 2018

Zaius

But that doesn’t mean everyone should, especially in the ecommerce world. What makes the best ecommerce podcasts stand out? Take a cue from these 25 ecommerce podcasts, which we’ve selected as our favorites in the genre. Duct Tape Marketing. eCommerce Master Plan.

The Best B2B Ecommerce Platform for 2020

Ecommerce Platforms

Ecommerce is bigger today than ever. While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2

B2B Ecommerce (October 2019): The Step by Step Guide to Setup, Build & Grow a B2B Ecommerce Business

Ecommerce Platforms

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. Step 1: Select a Niche to set up Your B2B Ecommerce Business.

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