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6 Valuable Lessons from Etail East 2018

Optimizely

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.

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The Impact of Live Commerce on Shopping

Smile.io

Live commerce and its growing popularity The growth of ecommerce meant that conditions were perfect for live commerce, which combines live video with the ability to buy the products you are viewing instantly. Unsurprisingly, China is a big player, with an ecommerce market worth $885.94 billion in 2023.

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Why Should You Care About Ecommerce Lifecycle Automation?

Optimizely

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. This data can make your ecommerce marketing far more effective.

eCommerce 150
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The Best B2B Ecommerce Platform for 2020

Ecommerce Platforms

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 That’s more than 6 times the value of B2C ecommerce. trillion (as of 2019).

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Perfect Your Ecommerce Customer Journey to Win Brand Advocates

Omnisend

A solid understanding of the ecommerce customer journey and how to make it work in your favor is paramount to attracting customers and developing brand advocates. Each stage of the ecommerce customer journey has its opportunities. As an ecommerce marketer, your role is to make each one as enjoyable as possible.

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14 Must-Have Ecommerce Platform Features That Can Help You Thrive in B2B’s 2X Future

Kibo

The global B2B ecommerce market was worth $6.6 This is nearly twice the size of the global B2C market, which was valued at just under $3.7 The pandemic accelerated the shift from offline to online purchases for both B2B and B2C retailers, but B2B is outpacing B2C growth by nearly 200%. 3: Order Management.

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Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now

BigCommerce

36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ). We believe that our customers will really respond well to this feature and we’ll start seeing many more conversions from IG to our website checkout.