Optimizely

NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. In order to succeed, B2C marketers have to be half artist, half data scientist. That’s exactly why it’s so important to have a single, unified source of data for your ecommerce marketing. It’s time for B2C marketers to get a better handle on customer data.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Wiser

OCTOBER 11, 2023

This guide aims to delve into the intricacies of various eCommerce business models, shedding light on their pros and cons. It encapsulates everything from the type of goods or services sold, to the pricing strategy and marketing tactics employed. The role of eCommerce models in online businesses is multifaceted.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

Optimizely

SEPTEMBER 18, 2018

For every Apple, there are hundreds or thousands of brand wannabes who buy fake followers and pay for engagement from their customer base. It’s incredibly hard to authentically and organically build up brand loyalty. We hope you can learn a few lessons about brand loyalty and apply them to your own business. But it is possible!

B2C 261

B2C Fashion Magazine Jewelry 261

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). When you sell your product through your own ecommerce store, you take back that control.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Digital Doughnut

FEBRUARY 9, 2023

The fourth show in our Marketing Futures series that we’re producing in partnership with SAP, this episode explores brand strategy in the retail and ecommerce sectors, with a particular focus on omnichannel and customer loyalty.

Customer Loyalty 105

Customer Loyalty Omnichannel Customer eCommerce 105

Optimizely

JUNE 25, 2018

Ecommerce has changed drastically in the past few years. The market is growing rapidly, with overall ecommerce sales surpassing $335 billion in 2017 — up from $186 billion just five years ago in 2012. While this growth is great news for B2C brands, it’s also created a highly competitive market. .

Webinar 150

Webinar eCommerce Customer Loyalty B2C 150

Forrester eCommerce

SEPTEMBER 11, 2020

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.

B2C 425

B2C Consumer Customer Loyalty Channel 425

365 Retail

MARCH 8, 2023

In 2022, roughly 1 billion consumers shopped on e-commerce channels across China, generating 45.3% As one of the world’s largest e-commerce markets in terms of sales, retailers and brands should look to China to keep on top of key trends, innovations, and consumption behaviours. of all retail sales online.

eCommerce 72

eCommerce Outdoor eCommerce Marketing Hobbies 72

Optimizely

JULY 26, 2018

Ecommerce is more competitive than ever. Marketers everywhere are all hyper-aware that the cost of paid ads is rising across platforms, Amazon continues to gobble up the market, and new ecommerce brands pop up each day. It’s simply not realistic to continue to rely on new customer acquisition alone to drive your revenue growth.

Webinar 150

Webinar eCommerce Customer Retention B2C 150

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. As of 2021, mobile has continued to expand and proliferate the B2B eCommerce space, and its growth will likely extend over the coming years.

B2B 145

B2B eCommerce Payment Services Marketing 145

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market.

B2B 147

B2B eCommerce Payment Services SEO 147

Optimizely

AUGUST 31, 2018

With so many new ecommerce brands popping up every day and thousands of ways to purchase on demand, buyers simply don’t have the same sense of customer loyalty anymore. And yet, it costs 5x more to acquire a new customer than it does to keep your current customers.

Customer Loyalty 199

Customer Loyalty B2C Arts eCommerce 199

Ecommerce Platforms

SEPTEMBER 16, 2019

It all starts with a pre-meditated ecommerce business plan. Goes without saying that any ecommerce business ought to have an online store that matches its precise niche. As long as you have a product to sell, drafting a roadmap to your ecommerce store's success isn't that much of a hassle. But here's the deal. Absolutely Yes!

eCommerce 172

eCommerce Merchant Services Payment Services Shipping Costs 172

Optimizely

AUGUST 31, 2018

With so many new ecommerce brands popping up every day and thousands of ways to purchase on demand, buyers simply don’t have the same sense of customer loyalty anymore. And yet, it costs 5x more to acquire a new customer than it does to keep your current customers.

Customer Loyalty 150

Customer Loyalty B2C Arts eCommerce 150

Kibo

DECEMBER 8, 2021

These savvy digital customers have spent nearly two years shopping online for everything from groceries to clothing, and—with a sharp uptick in desirable behaviors recently—they look poised to do the same this holiday season. Download the Q3 2021: Ecommerce Quarterly Benchmarks Report. Download Here.

eCommerce 62

eCommerce Download Mobile Customer Loyalty 62

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. More and more B2B firms are incorporating customer loyalty programs to boost repeat purchases and strengthen customer retention efforts.

B2B 146

B2B eCommerce Customer SEO 146

SellBrite

JUNE 7, 2017

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. In B2C it’s about furthering or deepening the experience.”. Share in comments!

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. We’re sharing tips on how to choose a BigCommerce Agency and why working with an Elite BigCommerce Partner will guide your eCommerce store in a positive direction. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Retail TouchPoints

JUNE 15, 2023

Johnny Cupcakes, which has a brick-and-mortar store on Boston’s Newbury Street as well as an ecommerce site, primarily sells colorfully wacky T-shirts — many with original designs, some with licensed characters such as The Simpsons. Hearing customers’ excitement and their frustration helps us make better decisions. Share your story.

B2C 276

B2C Customer Loyalty B2B Customer 276

Retail TouchPoints

AUGUST 24, 2023

All that spending will deliver a treasure trove of data for marketers and ecommerce managers to spot trends, buying patterns and other “in-the-moment” factors. Retailers can use generative AI to elevate the online shopping experience and drive more sales and foster customer loyalty, ensuring 2023 is another big year in ecommerce.

Toys 227

Toys B2C Social Media Accessories 227

Retail TouchPoints

OCTOBER 5, 2021

So how can brands give customers support in a way that fulfills their need for instant gratification, and also feels personal and tailored to them? That’s where the magic of conversational commerce comes into play. Connect Your In-Store and Digital Experiences with Conversational Commerce. Implementing Conversational Commerce.

Omnichannel 240

Omnichannel Customer Loyalty B2C B2B 240

Optimizely

MARCH 14, 2019

Customer loyalty is everything for ecommerce brands. Getting a buyer to make that second purchase is crucial, as loyal customers are worth up to 10X the value of their first purchase. Your ecommerce content strategy should help build a positive feeling about your brand, and ensure it stays top of the customer’s mind.

eCommerce 210

eCommerce Blog Article Games 210

GetElastic

OCTOBER 21, 2022

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. Search Engine Optimization Experts. Andrew Youderian: Founder of eCommerceFuel.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

Forrester eCommerce

NOVEMBER 30, 2023

The 2023 Customer Obsession Awards will recognize organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Learn more and nominate yourself now.

Customer 228

Customer Customer Loyalty Customer Experience B2C 228

Forrester eCommerce

NOVEMBER 28, 2023

Use our tips to help your email programs will perform better and grow your long-term customer loyalty this holiday season.

Customer 242

Customer Customer Loyalty Marketing B2C 242

Ecommerce Platforms

APRIL 3, 2020

Ecommerce is bigger today than ever. While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 That’s more than 6 times the value of B2C ecommerce.

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

ROI Revolution

MARCH 12, 2020

On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. And the stock market has become increasingly volatile.

eCommerce 204

eCommerce Shipping Costs Events Social Media 204

Optimizely

MARCH 7, 2019

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? Promote customer loyalty through offering seamless, 1:1 experiences. As a B2C ecommerce marketer, you are well aware of industry challenges and continue to design new ways to overcome them.

B2C 170

B2C Marketing Technology Customer Loyalty 170

Optimizely

SEPTEMBER 25, 2018

Acquiring new customers is no longer enough to build a successful B2C business. As the cost of customer acquisition rises across channels, you have to focus your energies on incentivizing the repeat purchase to build a sustainable and growing business. Programs that work to drive customer loyalty long-term.

Webinar 199

Webinar Marketing B2C Customer Loyalty 199

Forrester eCommerce

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. In fact, 53% of B2C marketing decision-makers plan to increase their spend on loyalty technology this year.

Technology 195

Technology B2C Consumer Marketing 195

Optimizely

JULY 31, 2018

But that doesn’t mean everyone should, especially in the ecommerce world. What makes the best ecommerce podcasts stand out? Take a cue from these 25 ecommerce podcasts, which we’ve selected as our favorites in the genre. For many ecommerce professionals, this one needs no introduction. The Turnaround. eCommerceFuel.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

SellBrite

OCTOBER 16, 2019

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. However, there’s another type of ecommerce that doesn’t receive nearly as much attention but boasts even greater sales. B2B Ecommerce: What is it?

B2B 90

B2B eCommerce B2C Merchant Services 90

Retail TouchPoints

AUGUST 7, 2023

Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space, the customer experience has never been more important. Global ecommerce sales are projected to exceed $7 trillion by 2025. When implementing a digital marketplace, you want to build for scale.

Subscription 219

Subscription B2B Mobile Customer Experience 219

Forrester eCommerce

JULY 13, 2020

This Wednesday, July 15th, we’re inviting executives from all companies — large and small, B2B, and B2C — to participate in our inaugural CX Reality Day.

B2C 322

B2C B2B Customer Loyalty Customer Experience 322

Forrester eCommerce

DECEMBER 18, 2020

In our recent report, “The Myth Of A World After: A European Recovery Perspective,” we outlined how B2C consumption will evolve in post-pandemic Europe. In 2020, consumers have massively and quickly shifted to more local, digital, and environmentally friendly behaviors.

B2C 312

B2C Consumer Customer Loyalty Customer 312

GetElastic

DECEMBER 1, 2021

In 2020 alone we saw a 48% increase in subscription enrollment , with $3 Billion in orders in the physical goods eCommerce subscription space, with no signs of it slowing down even after the end of the pandemic. Leveraging dunning management to communicate with customers. Customizing customer-specific subscription bundles.

Subscription 148

Subscription Payment Services Payments eCommerce 148

Optimizely

DECEMBER 5, 2017

In an ideal world, it ends with a meaningful relationship: a new loyal customer. As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150