Optimizely

DECEMBER 21, 2017

I’m still trying to absorb the last ten years’ worth of marketing jargon and acronyms.”. But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Forrester eCommerce

FEBRUARY 13, 2024

I regularly have discussions with clients who want to create a loyalty program.

Customer Loyalty 242

Customer Loyalty Customer B2C Consumer 242

Groove

JULY 23, 2020

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. Klaviyo for email marketing.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Optimizely

JULY 9, 2019

With our newly improved platform, you’ll be able to guide the shopper journey, improve customer service, and sustain customer loyalty. See an exclusive demo of our new Assisted Marketing Technology. Hear from a Zaius customer already using the platform to their advantage. …and much more.

Demo 150

Demo B2C Customer Customer Loyalty 150

Optimizely

SEPTEMBER 18, 2018

For every Apple, there are hundreds or thousands of brand wannabes who buy fake followers and pay for engagement from their customer base. It’s incredibly hard to authentically and organically build up brand loyalty. We hope you can learn a few lessons about brand loyalty and apply them to your own business. But it is possible!

B2C 261

B2C Fashion Magazine Jewelry 261

Forrester eCommerce

NOVEMBER 28, 2023

Use our tips to help your email programs will perform better and grow your long-term customer loyalty this holiday season.

Customer 242

Customer Customer Loyalty Marketing B2C 242

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). However, it isn’t all bad news for the CPG brands who rely on retail partners.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Optimizely

MARCH 7, 2019

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry. These days it’s easy to feel a bit too reliant on your marketing technology.

B2C 170

B2C Marketing Technology Customer Loyalty 170

Optimizely

SEPTEMBER 25, 2018

Acquiring new customers is no longer enough to build a successful B2C business. As the cost of customer acquisition rises across channels, you have to focus your energies on incentivizing the repeat purchase to build a sustainable and growing business. Email marketing strategies to engage buyers after their first purchase.

Webinar 199

Webinar Marketing B2C Customer Loyalty 199

Digital Doughnut

FEBRUARY 9, 2023

The fourth show in our Marketing Futures series that we’re producing in partnership with SAP, this episode explores brand strategy in the retail and ecommerce sectors, with a particular focus on omnichannel and customer loyalty.

Customer Loyalty 105

Customer Loyalty Omnichannel Customer eCommerce 105

Forrester eCommerce

SEPTEMBER 11, 2020

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.

B2C 425

B2C Consumer Customer Loyalty Channel 425

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Optimizely

MAY 20, 2019

Kyle Flaherty, go-to-market and branding leader, joins Zaius as CMO to accelerate growth and amplify one of the hottest brands in MarTech. Boston, MA: Zaius , the world’s leading B2C CRM, announced today four new executive hires to further accelerate growth and the company’s clear leadership in the MarTech industry. About Zaius.

B2C 150

B2C Marketing Customer Customer Loyalty 150

Forrester eCommerce

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. In fact, 53% of B2C marketing decision-makers plan to increase their spend on loyalty technology this year.

Technology 195

Technology B2C Consumer Marketing 195

Retail TouchPoints

AUGUST 24, 2023

In fact, seven out of 10 marketers in the U.S. It’s being used to generate marketing content including social media posts, videos and images. Moving from top-of-funnel to online conversions, generative AI can help digital marketers in at least three significant ways. Ken Yanhs is the Chief Marketing Officer at Zoovu.

Toys 246

Toys B2C Social Media Accessories 246

Optimizely

JANUARY 9, 2019

Your role as a marketer is getting more complex by the day. From constantly changing marketing platforms to ever-increasing increasing competition for buyer’s attention, it’s harder than ever to succeed in marketing. In order to thrive in 2019, top B2C marketers today have to be a combination of: Marketing Technologist.

B2C 39

B2C Marketing Customer Loyalty Customer Experience 39

SellBrite

JUNE 7, 2017

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Have you enrolled customers who just made a purchase in your brand’s loyalty program?

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Optimizely

JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. What is dynamic customer segmentation?

Customer 334

Customer B2C Customer Data Improvements 334

Optimizely

FEBRUARY 8, 2018

Marketing attribution can be a little intimidating. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. Centralize your marketing data. Centralize your marketing data.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Optimizely

JUNE 25, 2018

The market is growing rapidly, with overall ecommerce sales surpassing $335 billion in 2017 — up from $186 billion just five years ago in 2012. While this growth is great news for B2C brands, it’s also created a highly competitive market. . How dynamic, real-time customer segmentation can drive repeat revenue.

Webinar 150

Webinar eCommerce Customer Loyalty B2C 150

Retail TouchPoints

JUNE 15, 2023

Earle, who talks a mile a minute and with a refreshing candor about not just his successes but his shortcomings, blind spots and missed opportunities, spoke on the topic “Building Brand Hysteria, Customer Loyalty and Memorable Experiences.” Hearing customers’ excitement and their frustration helps us make better decisions.

B2C 320

B2C B2B Customer Loyalty Shipping 320

Groove

JANUARY 19, 2022

If you’re unsure where to start, following an inbound marketing methodology will help invite customers to your website and, when implemented successfully, will encourage prospective customers to purchase. The majority of today’s consumers are bombarded with marketing emails from a multitude of brands.

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Retail TouchPoints

OCTOBER 5, 2021

By enabling customers to message in-store associates while they shop online, conversational commerce gives customers an enhanced customer service experience and the confidence they need to buy online. Customer service is an integral part of the omnichannel experience equation that should not be forgotten or neglected.

Omnichannel 287

Omnichannel Customer Loyalty B2C B2B 287

Forrester eCommerce

NOVEMBER 30, 2023

The 2023 Customer Obsession Awards will recognize organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Learn more and nominate yourself now.

Customer 228

Customer Customer Loyalty Customer Experience B2C 228

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Wiser

OCTOBER 11, 2023

The Fundamentals of eCommerce Business Models An eCommerce business model is a strategic business plan, outlining how an online business will generate revenue, identify the targeted customer segment, and deliver value to said customers. Pros: Large customer base, higher sales volume, greater market share.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

Retail TouchPoints

AUGUST 7, 2023

While company web stores are essential, digital marketplaces take simple sales to the next level by offering businesses more opportunities to engage with customers. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers.

Subscription 246

Subscription B2B Mobile Customer Experience 246

Forrester eCommerce

OCTOBER 25, 2022

In the face of economic slowdown, Forrester predicts a winter season for metaverse and NFTs that will chill the market. However, there will be bright spots for these emerging technologies. Learn more.

Marketing 195

Marketing Technology Customer Loyalty B2C 195

Optimizely

JULY 26, 2018

Marketers everywhere are all hyper-aware that the cost of paid ads is rising across platforms, Amazon continues to gobble up the market, and new ecommerce brands pop up each day. In such a competitive market, you can’t keep doing what you’re doing and expect to succeed forever.

Webinar 150

Webinar eCommerce Customer Retention B2C 150

Optimizely

APRIL 11, 2019

Zaius recently launched a new, customer-centric approach to marketing with Zam , the data science-powered marketing assistant. Zam assists you by connecting all your customer data, analyzing behaviors, and orchestrating and automating highly personal interactions. …and much more. rsonal interactions.

Demo 34

Demo B2C Customer Loyalty Customer Data 34

Optimizely

AUGUST 10, 2017

. B2C marketers always have to juggle multiple priorities at the same time. You have to both attract new customers and, at the same time, keep your existing customers happy and engaged. He explained that the key to engaging new customers is capturing their emails up front in order to start marketing to them effectively.

Webinar 186

Webinar B2C Customer Loyalty Supplies 186

GetElastic

AUGUST 18, 2021

B2B companies are implementing new strategies to adapt to a changing market and take advantage of a growing online customer base, characterized by rising mobile usage, new expectations for personalization and self-service, and increasing demand for digital connectivity. Prioritizing channels with larger contributors to current traffic.

B2B 145

B2B eCommerce Payment Services Marketing 145

Kibo

SEPTEMBER 30, 2022

But companies that tune into their customers’ changing habits and respond to them will go on to be the market leaders of tomorrow. Research for Gartner has found that the proliferation of online channels means B2B customers are now spending only 17 percent of their time meeting suppliers when considering a purchase.

B2B 71

B2B B2C Multi-channel eCommerce 71

Smile.io

MARCH 8, 2024

Unsurprisingly, China is a big player, with an ecommerce market worth $885.94 The US is in second place, with household names such as eBay, Walmart, and Amazon dominating the market.  Loyalty & Reward Program Insights from Smile.io billion in 2023. Billion in 2023.

Social Media 70

Social Media Customer Loyalty Customer Retention eCommerce 70

Optimizely

APRIL 25, 2019

Who are my most loyal customers? The first step in understanding customer loyalty is gathering and unifying all of the historical data you have on your customers’ shopping habits to identify who is truly your most loyal customers. However, customer loyalty looks different for each brand.

Customer 150

Customer B2C Customer Loyalty Social Media 150