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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Unlike the traditional multichannel approach, social commerce is about creating strong communities and affinities around specific brands and verticals. Customer loyalty can act as a stabilizing factor during turbulent times, so prioritizing the customer experience in investment decisions will be essential.

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. In B2C it’s about furthering or deepening the experience.”. Share in comments!

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An Beginner’s Guide To Creating A Customer Loyalty Program In 2020

Ecommerce Platforms

Second, this guide churns out a few examples that could help you kickstart your loyalty scheme. And most of all, a simplified formula to help you measure your loyalty program's overall perfomance. . So let's get started… What’s the point of having a customer loyalty program? . The result? The North Face.

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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

This post originally appeared in Multichannel Merchant. . Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. How do you measure multiple channels?

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The Complete BetterCommerce Review (Oct 2021)

Ecommerce Platforms

The solution is relevant to both B2B and B2C brands and can seamlessly replace or enhance your current integrations, processes, plugins, and systems. This means that with BetterCommerce the power is given to the user to decide how the commerce platform can be customized or implemented. Loyalty Program Functions.

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What is a PIM solution? How they work and why you need one.

GetElastic

Implementing a PIM solution helps a brand ensure that quality data is organized for internal use and multichannel distribution, consolidating relevant product information onto a single platform. Brands attempting to build or boost customer loyalty and satisfaction. Channel Information – Google categories, mobile descriptions.

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What is a PIM solution? How they work and why you need one.

GetElastic

Implementing a PIM solution helps a brand ensure that quality data is organized for internal use and multichannel distribution, consolidating relevant product information onto a single platform. Brands attempting to build or boost customer loyalty and satisfaction. Channel Information – Google categories, mobile descriptions.