SellBrite

JUNE 7, 2017

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Take advantage of social media. Run a post-purchase survey.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Retail TouchPoints

AUGUST 24, 2023

It’s being used to generate marketing content including social media posts, videos and images. Retailers can use generative AI to elevate the online shopping experience and drive more sales and foster customer loyalty, ensuring 2023 is another big year in ecommerce. In fact, seven out of 10 marketers in the U.S.

Toys 246

Toys B2C Social Media Accessories 246

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Groove

JANUARY 19, 2022

During this phase, the customer learns that the brand exists and is made aware of what the brand offers. Touchpoints during this phase include anything from word of mouth recommendations, organic or paid social media, search engines, apps or any other outlet where a potential customer may find a brand for the first time.

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Groove

JULY 23, 2020

Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. for customer loyalty programs. BigCommerce reports that it costs 5 times less to retain existing customers than it does to acquire new ones.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Smile.io

MARCH 8, 2024

Online shopping and social media use are on the rise source: Backlink.io billion people used social media platforms last year.  More than 88% of global mobile phone users use social media platforms. Loyalty & Reward Program Insights from Smile.io With smartphone subscriptions reaching 6.4

Social Media 70

Social Media Customer Loyalty Customer Retention eCommerce 70

Omnisend

JANUARY 8, 2024

The influence of repeat customers on business reputation Repeat customers are your brand ambassadors. However, you still need to learn how to retain these repeat customers. You can send post-purchase emails and drip campaigns based on customer data and behavior. It’s the perfect incubator for trust and loyalty.

Customer 88

Customer Customer Retention Social Media X-cart 88

GetElastic

NOVEMBER 8, 2019

Still, those brands that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships: 1. Reward loyalty. You don’t need to implement all of these but adopt those that make sense for your customers and business model.

Social Media 158

Social Media Customer eCommerce Customer Loyalty 158

Optimizely

APRIL 25, 2019

You know the customers who buy from you regularly? They’re the ones who open and click on your emails, like your posts on social media, buy new products you release immediately, and even tell their friends about you at every chance. If only all customers could be like that…. Who are my most loyal customers?

Customer 150

Customer B2C Customer Loyalty Social Media 150

GetElastic

OCTOBER 21, 2022

Experts on this list are segmented by their respective area of expertise, and have either published insights, consistent social media content, bestselling books, speaker series, or podcasts. Chou is a contributing author to EcommerceFuel, Sumo, Social Media Examiner, and a few others, and has a great Twitter account to keep up with.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

Omnisend

DECEMBER 15, 2020

When that time comes, the customer will look to contact the company. The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Optimizely

FEBRUARY 8, 2018

More buyers than ever are engaging with your brand through email, social media, paid ads, and push notifications. You’ll understand not only your acquisition costs, but also the ROI of your campaigns to drive long-term customer loyalty. As a B2C marketer, I’m sure the possibilities are immediately obvious.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

ROI Revolution

MARCH 12, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. When it comes to coronavirus, proactively addressing customer frustrations and fears (e.g. 2020 Social Media Water Cooler: New Facebook Tests and Privacy Updates.

eCommerce 204

eCommerce Shipping Costs Events Social Media 204

Optimizely

MARCH 14, 2019

Customer loyalty is everything for ecommerce brands. Getting a buyer to make that second purchase is crucial, as loyal customers are worth up to 10X the value of their first purchase. Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand.

eCommerce 210

eCommerce Blog Article Games 210

Groove

FEBRUARY 2, 2022

Implementation of customer acquisition strategies costs businesses a lot of time and money. This is due to the fact that acquisition efforts require consistent outreach to potential customers through various outlets such as social media, content, email, paid advertising and more. Paid Social Advertising.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. That’s more than 6 times the value of B2C ecommerce. There are a lot of factors that overlap between B2C and B2B selling. Customer relationship tracking.

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

GetElastic

NOVEMBER 23, 2022

This means that Composable Commerce is suitable for any online business, be it B2B, B2C or D2C. Today, the sales process happens across multiple channels, and companies that sell across the web, mobile devices, and different social media platforms, need a scalable and flexible commerce solution. Flexibility and agility.

Multi-channel 78

Multi-channel Merchant Services Customer Experience B2C 78

Optimizely

DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. Your customers may take fewer or more steps, depending on your product and market.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. However, it is important that B2B organizations do not become trapped in a B2C personalization mindset.

B2B 146

B2B eCommerce Customer SEO 146

Kibo

DECEMBER 14, 2021

Let’s dive into how brands can take advantage of the omnichannel customer journey, mobile experiences, social media, and corporate responsibility to reach and secure the millennial consumer today and into the future. Social Media, Brand Experience Key to Reaching Millennials. Millennials love social media.

Social Media 62

Social Media Retail Mobile Omnichannel 62

Optimizely

AUGUST 28, 2018

The more you have, the better you know your customers, and the more relevant you can make your campaigns. However, most marketers only have access to data that is specifically tied to marketing and ecommerce functions: email opens, social media interactions, average order value, and so on. Customer support benefits too.

Customer Loyalty 210

Customer Loyalty Improvements Customer Social Media 210

SellBrite

OCTOBER 16, 2019

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. How does B2B ecommerce differ from B2C ecommerce? If you have an online store, you’re already familiar with both sides of the B2C ecommerce relationship.

B2B 90

B2B eCommerce B2C Merchant Services 90

Smile.io

SEPTEMBER 10, 2020

Create a social media branding strategy Today’s social media-driven society provides a great opportunity for eCommerce businesses to thrive. Successful brands have a prevalent social media presence and engage users with unique, sharable content.

Consumer 46

Consumer Social Media SEO Webinar 46

Omnisend

MAY 14, 2021

Content is viewed as a key ingredient for increasing brand awareness, as 84% of B2C marketers believe in its impact and leverage it. Always craft content according to the needs of your target customers. Pump out some “how to” videos to assist customers with complex problems. Social Media Ads. Blog Posts and Videos.

eCommerce 78

eCommerce Customer Social Media Customer Retention 78

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. Are you really a data-driven B2C marketer? Below we pose three important questions to help you understand whether your marketing strategy is making the most of your customer data.

B2C 247

B2C Marketing Multi-channel Customer Data 247

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. Shareable content that you can use to boost your profile on social media.

B2B 148

B2B eCommerce Payment Services SEO 148

Optimizely

JULY 31, 2018

Where to start: How to Attract Customers and Keep Them Forever — Customer loyalty and customer retention go hand-in-hand. But it all starts with a great customer experience. In this episode, find out why the first 100 days of the customer relationship are the most crucial. Brave + Boss.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Ecommerce Platforms

SEPTEMBER 16, 2019

The Keyword planner helps you make good strides for your B2C website. Sell on social media platforms. For B2C setups, you can never go wrong with it's blogging functionality. Customer Loyalty Program. This is one of the most common ways to maintain repeated customers. Run an actionable blog section.

eCommerce 172

eCommerce Merchant Services Payment Services Shipping Costs 172

GetElastic

AUGUST 18, 2021

The effect of mobile on B2B eCommerce is expected to continue accelerating, with B2B leaders doubling down on mobile commerce to increase engagement, drive traffic, and boost customer loyalty. Innovate sales approaches using customer feedback, data, and consumer insights to ensure that digital transactions are not a zero-sum game.

B2B 145

B2B eCommerce Payment Services Marketing 145

Optimizely

APRIL 10, 2018

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 186

B2C Customer Data Customer Marketing 186

Kissmetrics

AUGUST 6, 2021

Social media platforms and tools like Facebook’s Audience Insights tools to better understand your audience demographics. To build and optimize customer journeys that effectively retain your customers, you must first understand who your target audience is and what they want. Design an Effective Customer Loyalty Program.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

eCommerce CEO

JANUARY 20, 2019

Business to Business (B2B): You are selling to organizations, corporations and non-profits rather than individual customers. Business to Consumer (B2C): This means you are selling to individual consumers rather than businesses. Marketplace: You are acting as a middleman by bringing businesses and (B2B or B2C) customers to one website.

eCommerce 89

eCommerce Shipping Costs Payment Services Payments 89

Forrester eCommerce

JANUARY 14, 2021

During my time in advertising, one of the top questions I was asked by clients was: How do we reach the next-generation consumer without alienating our current (aging) customer base? It’s a business problem that’s on the mind of every marketing leader looking to future-proof their brand.

Consumer 348

Consumer Marketing Customer Social Media 348

BigCommerce

NOVEMBER 2, 2017

This post will teach you exactly how to do that, subsequently increasing sales, revenue, and customer loyalty. How to Drive Ecommerce Traffic and Convert Customers. Gary Vaynerchuk’s “ Jab, Jab, Jab, Right Hook ” method for increase followers and sales through social media. Utilize social media.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

BigCommerce

FEBRUARY 13, 2018

Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. It went on to turn into a major B2B, C2C, and B2C platform that’s still widely used today. Types of Ecommerce.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Optimizely

NOVEMBER 29, 2018

Because every one of your customers is unique, it’s difficult to adjust your marketing outreach to each of their individual needs. But you can design an all-encompassing customer journey map for your buyers using individual campaigns to lead them down the path to purchasing—and ultimately to customer loyalty.

eCommerce 252

eCommerce Customer Social Media Customer Loyalty 252