Digital Doughnut

FEBRUARY 22, 2023

CDPs help businesses collect, store, and analyse customer data, while MAPs help businesses automate and personalise their marketing efforts. CDPs and MAPs are two key technologies that businesses are using to deliver seamless CX.

Customer Experience 97

Customer Experience Customer Customer Data Technology 97

GetElastic

JANUARY 13, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Basically, customers now expect to feel known.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. But for consumer brands, the ultimate measure of marketing success is in fostering a better relationship with the customer. Are existing customers sticking around?

Customer 299

Customer Multi-channel B2C Omnichannel 299

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Forrester eCommerce

AUGUST 26, 2020

CMOs are fully aware of the importance of customer data. The employee data tsunami is less obvious, though. Expect the lines between employee and customer experiences to blur. CMOs often own external communication, while chief human resources officers (CHROs) own internal communication.

Customer Experience 502

Customer Experience Customer Data Customer B2C 502

Forrester eCommerce

JANUARY 29, 2019

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).

B2C 338

B2C Customer Experience Technology Marketing 338

Optimizely

SEPTEMBER 11, 2018

Do you know exactly what your customers like and don’t like? Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. This is exactly why you should survey your customers directly. Why should my business run customer surveys?

Customer 250

Customer B2C Social Media Improvements 250

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You have to choose your own strategy, and test out what works best for your customers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Forrester eCommerce

NOVEMBER 1, 2018

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide. CX Europe 2018 is just 10 days from now — Tuesday […].

Other 366

Other Customer Customer Experience Customer Data 366

Groove

AUGUST 18, 2020

Whether your goal is to grow your eCommerce store, establish more meaningful relationships with customers or automate your marketing efforts, both Klaviyo and MailChimp are great eCommerce marketing tools to help you get the job done. Real-Time Customer Data. Real-Time Customer Data. Data Science.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Omnisend

DECEMBER 15, 2020

When your customers make a purchase, they’re thinking about getting the product and not about things like customer support. When that time comes, the customer will look to contact the company. You can have dedicated teams for each one of them, but remember to properly prepare your agents for customer interaction.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Retail TouchPoints

DECEMBER 23, 2022

In fact, not only does discounting eat into margins, it reduces Average Order Value and Customer Lifetime Value as a result. Prioritiz e profitability and customer experience to help retailers fight the impact of inflation. Engage with customers who prefer to remain incognito when shopping.

eCommerce 261

eCommerce Shipping Costs Retail Technology 261

Forrester eCommerce

MAY 3, 2021

Marketers are obsessed with data. But when that obsession turns into tunnel vision on customer data only, it becomes impossible to achieve personalization at scale. Instead, brands need to know both their customer and their content, and Adobe took the wraps off a prototype that aims to do just that.

Customer Data 312

Customer Data Customer Marketing Customer Experience 312

GetElastic

OCTOBER 16, 2019

In today’s digital commerce world, customer experience is the key differentiator and competitive basis between brands. Every experience a customer has with both your brand and a competitor will influence their final purchase, and as a result, any commerce offering needs a state-of-the-art solution to capture growth effectively.

B2B 150

B2B Customer Data B2C Technology 150

Optimizely

AUGUST 9, 2018

The Customer Is the Center of Everything. “We For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. But despite this, many brands make a lot of assumptions about what their customers want and need.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 263

B2C Marketing Technology Customer Data 263

Optimizely

JUNE 29, 2017

It goes without saying that the more your shopper spends per purchase, the more likely you are to make up the costs of acquiring that customer with an eventually high lifetime value. Razorgator is a Zaius customer that was seeking to drive AOV. Razorgator is based in California, has over 1 million customers, and has sold over 3.5

B2C 150

B2C Events Channel Customer Data 150

Forrester eCommerce

JUNE 3, 2021

Forrester defines cross-channel campaign management (CCCM) as “enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring campaigns for digital […].

Channel 228

Channel Management Customer Data Technology 228

GetElastic

NOVEMBER 26, 2018

  In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver. B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

B2B 136

B2B B2C Mobile Social Media 136

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. Attendees will also learn how getting this messaging right can attract new customers and recapture the attention of existing customers. Tuesday: June 05.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Optimizely

APRIL 10, 2018

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. You eventually get the report back and it includes data on casual sneakers as well as heels. Does this sound familiar? Seems simple?

B2C 186

B2C Customer Data Customer Marketing 186

Optimizely

OCTOBER 29, 2019

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. You eventually get the report back and it includes data on casual sneakers as well as heels. Customer lifetime value. Seems simple?

B2C 150

B2C Customer Data Customer Marketing 150

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. Now, consolidating gains can help retailers focus on the customer experience to improve loyalty and potentially capture new markets. First-Party Data Marketing Is The New Norm.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Elsner

MAY 21, 2020

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations. Below are some strategies for B2B Ecommerce stores: 1. Paid Media.

B2B 78

B2B eCommerce Improvements B2C 78

Sailthru

NOVEMBER 19, 2019

Today, B2C marketers must invest in cross-channel campaign management (CCCM) solutions to create more contextually relevant interactions. Next-generation CCCM requires customer data management, advanced analytics, and cross-channel orchestration, among others. Traditional, scheduled campaigns are no longer enough.

Channel 74

Channel Management B2C Reference 74

GetElastic

SEPTEMBER 2, 2021

With a prediction like that, it is not surprising that account managers felt a threat to their jobs and had a skeptical outlook on how eCommerce experiences would benefit their customers. This is where eCommerce can be a major ally to the account manager and enable the low effort buying experience customers want.

B2B 141

B2B Management eCommerce B2C 141

Ecommerce Platforms

FEBRUARY 23, 2021

Since Enterprise companies have more demands to deal with, including higher order numbers and more customers, they need more software too. BigCommerce is a fantastic store for enterprise customers that want to have everything they need in the same place. Great customer support. API calls with custom apps. SEO support.

eCommerce Platforms 118

eCommerce Platforms Merchant Services Shipping Costs eCommerce 118

Forrester eCommerce

JULY 3, 2018

On paper, customer experience (CX) is about people creating memorable experiences for other people. Customers approach your brand with unique emotional profiles, tendencies, and preferences that shape how they feel about your CX. But in reality, resonating with consumers is complex and messy.

Consumer 170

Consumer Customer Experience Customer Other 170

Kibo

APRIL 26, 2022

It’s API-first, meaning your developers can leverage headless commerce APIs to expand and customize commerce functionality. It’s powered by customer data and uses machine learning to deliver powerful data-driven experiences. Microservices facilitate good customer experiences in a few ways.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. As a believer in data-driven marketing, you immediately look at the metrics. Are you really a data-driven B2C marketer? How many converted into long-term customers?

B2C 247

B2C Marketing Multi-channel Customer Data 247

Onilab User Guides

FEBRUARY 15, 2019

He mentioned the following: Added features will include: PWA, GraphQL, Page Builder; Vertex, Amazon Pay, Dotmailer, Klarna will be updated; Better B2B performance (handling up to 3000 addresses on customer accounts); Improved Magento Shipping. Enhancement of customer experience. They are: The Experience Economy.

Magento 53

Magento eCommerce B2B Mobile eCommerce 53

Kibo

SEPTEMBER 27, 2021

Personalized messaging creates consistency across all digital channels, providing customized, relevant content throughout a shopper’s digital shopping journey from discovery to purchase to fulfillment and reengagement. Improved Customer Engagement and Loyalty. Advanced Insights From 360-Degree Customer View.

Payments 62

Payments eCommerce Recommendation Improvements 62

365 Retail

MAY 7, 2021

Furthermore, it’s not just retail that has been impacted by the urgent shift to e-commerce sales, several new industries, in both B2C and B2B sectors, alike have undergone a similar shift. Trust is an important factor in customer experience. Payment Modes: Today, consumers use multiple payment modes for online shopping.

eCommerce 96

eCommerce Payment Services Merchant Services eCommerce Platforms 96

Omnisend

MAY 31, 2023

Reading Time: 11 minutes Dotdigital is a popular customer engagement platform. It’s known for its data-driven approach to improving customer experiences. It allows you to connect with your customers via many marketing channels , such as email, SMS, live chat, and push notifications. Omnisend G2 rating : 4.5/5

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78