Optimizely

JANUARY 10, 2019

With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. The post The Role of the B2C Marketer Is Changing Fast.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. Are you really a data-driven B2C marketer? Below we pose three important questions to help you understand whether your marketing strategy is making the most of your customer data.

B2C 247

B2C Marketing Multi-channel Customer Data 247

GetElastic

JANUARY 13, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

Optimizely

SEPTEMBER 18, 2018

They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. These are the loyal customers your brand relies on. These are the factors your brand needs to nail if you want to succeed and build your own B2C fanbase. But it is possible!

B2C 261

B2C Fashion Magazine Jewelry 261

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Optimizely

SEPTEMBER 11, 2018

Do you know exactly what your customers like and don’t like? Have you ever actually asked your customers what they think of your B2C brand? While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

Customer 250

Customer B2C Social Media Improvements 250

Optimizely

AUGUST 28, 2018

The more you have, the better you know your customers, and the more relevant you can make your campaigns. However, most marketers only have access to data that is specifically tied to marketing and ecommerce functions: email opens, social media interactions, average order value, and so on. Know when NOT to contact customers.

Customer Loyalty 210

Customer Loyalty Improvements Customer Social Media 210

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You have to choose your own strategy, and test out what works best for your customers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Optimizely

NOVEMBER 22, 2018

Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. Build trust with your customers in every interaction. Have you heard of a little event called Black Friday?

Customer Loyalty 246

Customer Loyalty Customer Shipping Costs eCommerce 246

Groove

AUGUST 20, 2020

Run a giveaway on social media. This also applies to returning customers. Be transparent upfront about the shipping details to avoid customer frustration and, instead, increase trust. Target high-intent customers by displaying promotional banners in the site search box. Run A Giveaway On Social Media.

eCommerce 243

eCommerce Marketing Social Media Gifts 243

Retail TouchPoints

DECEMBER 21, 2023

Instead, it’s the combination of conversion, average order value and customer lifetime value that matters. Instead of a tunnel-visioned focus on conversion, here are three things that retailers should prioritize as they shift from obsessing over conversion alone to obsessing over every step of the checkout experience. B2B or B2C?

Payments 275

Payments Retail Shipping Costs Social Media 275

Kissmetrics

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. Why is customer retention so important?

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Omnisend

DECEMBER 15, 2020

When your customers make a purchase, they’re thinking about getting the product and not about things like customer support. When that time comes, the customer will look to contact the company. You can have dedicated teams for each one of them, but remember to properly prepare your agents for customer interaction.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Optimizely

JULY 10, 2018

If you’ve only invested in email marketing, you’re not only missing out on massive revenue opportunities from other channels, you also risk losing business by annoying customers with overwhelming amounts of emails. Every B2C marketer must invest in omnichannel marketing in 2018 or you won’t remain competitive. Get creative on social.

Marketing 236

Marketing Social Media eCommerce Shopping Carts 236

Kissmetrics

NOVEMBER 30, 2020

When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. It also boosts your customer satisfaction and lightens your agents’ load.

Live Chat 239

Live Chat Customer B2B Social Media 239

Optimizely

MAY 6, 2019

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. Outline Your Customer Lifecycle. Outline Your Customer Lifecycle.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

Retail TouchPoints

AUGUST 24, 2023

It’s being used to generate marketing content including social media posts, videos and images. It’s also accelerating the creation of virtual and augmented reality experiences, allowing consumers to interact with products in their environments. In fact, seven out of 10 marketers in the U.S. to demystify generative AI.

Toys 246

Toys B2C Social Media Accessories 246

Optimizely

NOVEMBER 29, 2018

Whether you’re welcoming an influx of new customers from Black Friday and Cyber Monday or planning for growth next quarter, it’s always a good time to assess how new customers fit into your ecommerce brand’s overall marketing goals. If social media is a big outreach tool for you, maybe it looks like a follow on Instagram.

eCommerce 252

eCommerce Customer Social Media Customer Loyalty 252

Optimizely

APRIL 3, 2018

What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? The marketing channel is only important because it brought in that new customer. to “how do our customers want to buy from us and how can we make this easiest for them?”.

Channel 327

Channel Marketing B2C Omnichannel 327

Retail TouchPoints

DECEMBER 20, 2021

The global social commerce market is expected to reach $2.9 trillion by 2026, and B2C brands are poised to make up nearly all of that revenue, according to Research and Markets analysis. As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities.

Social Media 262

Social Media Customer Retention Technology B2C 262

Optimizely

OCTOBER 30, 2018

Loyal customers are the lifeblood of your business. Rather than constantly looking for new business, it’s both easier and far more profitable to keep your loyal customers happy. You panic that you’re about to lose a loyal customer. How do I know when loyal customers are at risk? How do I re-engage loyal customers?

Customer 225

Customer Social Media B2C Channel 225

Pivotree Blog

DECEMBER 2, 2022

Experts in digital commerce solutions share their winning strategies for capitalizing on the service and delivery trends Retail customers expect in 2023. Ronak explains that composable architecture allows companies to become more agile and responsive to ever-evolving customer needs. TORONTO, December 1, 2022 – Pivotree Inc.

B2C 52

B2C Webinar B2B eCommerce 52

lateshipment

APRIL 8, 2022

Analysts expect the value of the business-to-customer (B2C) market to reach over $7 trillion in 2030. It is part of the post-purchase experience and giving your clients a pleasant one will nurture customer retention. Great packaging with your brand on it can influence a first-time customer’s impression of your company.

eCommerce 130

eCommerce Merchant Services Social Media Customer Retention 130

Retail TouchPoints

MAY 18, 2023

Kris Jenner and Naomi Campbell are among the growing list of celebrities sharing unpaid social posts featuring the brand. After six months of B2C sales in the U.S., The brand had a 56,000-person waitlist, growing social media community and garnered positive performance in stores. This is the key to growth.”

POS 276

POS Channel B2C Social Media 276

GetElastic

APRIL 11, 2023

This strategy offers companies greater adaptability and authority over their customers’ online shopping experiences, which is crucial in today's fast-changing digital environment. This approach also enables businesses to provide a more seamless and consistent experience across multiple channels, from desktop to mobile to social media.

Payment Services 147

Payment Services Payments Social Media Mobile 147

Optimizely

JUNE 13, 2019

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? There are many different types of customers affinities, including: Fans of a particular brand.

Customer 270

Customer Outdoor Social Media Customer Loyalty 270

GetElastic

NOVEMBER 8, 2019

Still, those brands that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships: 1. Rewarding customer loyalty isn’t a new concept, but many online shops fail to track and reward those people in their community.

Social Media 158

Social Media Customer eCommerce Customer Loyalty 158

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146

B2B eCommerce Customer SEO 146

Retail TouchPoints

MARCH 15, 2022

For example, now customers can take a survey directly from an email. Regardless of industry — and whether they’re B2B or B2C — companies using AMP-powered emails stand out from the crowd (and competition). AMP elevates customer experiences, making emails more powerful, useful and engaging.

Marketing 287

Marketing Document Payment Services Shopping Carts 287

Optimizely

JUNE 14, 2018

Most B2C brands have at least some inconsistencies in their messaging across channels, whether on Instagram, in-store, or via emails. This is exactly why you need to take control of your brand identity and communicate it clearly and consistently to your customers. Amazon is the exception , however. Get clear on your brand identity.

Marketing 249

Marketing B2C Clothing Outdoor 249

Kibo

FEBRUARY 3, 2023

In the midst of uncertain economic times, many businesses are considering subscription business models and how they can be used to drive customer loyalty. Whether you’re a B2B company selling recurring services or a DTC company selling product subscriptions, customer retention and happiness are at the core of a successful business.

Customer Retention 62

Customer Retention Subscription Payment Services Customer 62

Retail TouchPoints

JUNE 11, 2020

Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers frequently report disappointing experiences with retail web sites and marketplaces as well as with brands’ e-Commerce sites. Sellers Minimize Upside With Poor CX.

eCommerce 156

eCommerce B2B Toys B2C 156

Optimizely

DECEMBER 12, 2017

A focus on customer feedback. As a B2C marketer, what’s your biggest challenge in terms of reaching and engaging this audience effectively? As technology keeps evolving at such a rapid rate, we are constantly adapting how we engage our customers. How do you create a more personalized and custom experience for your buyers?

eCommerce 300

eCommerce Outdoor B2C Social Media 300

Ecommerce Platforms

DECEMBER 20, 2021

B2B eCommerce and B2C businesses acting as manufacturers, distributors, or wholesalers face many challenges, the most important of which is ensuring their customers are happy. To help leave a smile on your customer's face, using the right eCommerce software platform for your business is imperative. It's well-reviewed.

Payment Services 211

Payment Services B2B Shipping Costs B2C 211

Optimizely

JULY 17, 2018

Whether you know it or not, you’re collecting a ton of information from your customers and potential customers. You know what products they’ve bought, when they bought, when they last opened your email newsletter, the last page they browsed on your ecommerce site, their favorite social channel, and so on. Social media channels.

Marketing 170

Marketing Social Media Customer Data B2C 170