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2023 B2C Marketing Challenges And Priorities

Forrester eCommerce

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. The results are quite telling.

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Revolutionising Customer Experience with Blockchain Technology

Digital Doughnut

Blockchain technology, often associated with cryptocurrencies like Bitcoin, is evolving far beyond its financial origins. Businesses across multiple sectors are waking up to the transformative potential of blockchain, particularly in the realm of customer experience (CX).

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Sensory design is now recognized as a powerful sales tool — the senses play a critical role in human perceptions and can create positive experiences that delight and engage customers. Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. virtual reality).

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How chatbots can optimize customer experience (CX)

GetElastic

Imagine a customer service experience where the business representative is always available, friendly and equipped to handle any inquiry you send their way. Chatbots are an artificial intelligence-powered technology designed to engage in conversation with human users over the internet. The B2C Experience.

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Invest In Real-Time Interaction Management To Elevate Your Long-Term Customer Experience Strategy

Forrester eCommerce

Forrester defines RTIM as: Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints. RTIM enables next best experience (NBX) decision-making in the face of changing […].

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Digital Experience Technology Success Metrics For Marketers

Forrester eCommerce

Marketing leaders are investing in digital experience (DX) technologies including adtech, martech, and commerce tech to support their digital marketing, commerce, and customer experience initiatives. But many struggle to measure success due to a lack of relevant metrics.

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How to Use Voice as a B2C Acquisition Channel

Optimizely

You already know that voice is a growing trend in technology, but do you know exactly how big it really is? With 75% of households expected to have a voice-enabled device by 2020 , voice is far more than a trend: it’s the fastest growing technology since the iPhone. Listen to where your customers are. In their home?

B2C 207