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2018 Predictions: What B2C Marketers Need To Know

Optimizely

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? Here are my top 5 predictions for B2C marketing in 2018, tackling these questions to help you succeed in the coming year.

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The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Optimizely

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. These three roles are all very different, but equally important to success in B2C marketing today. Download the whitepaper now and get a distinct advantage as you learn and grow in 2019. Get the Whitepaper Now.

B2C 231
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New Forrester Report: 4 Forces Shaping B2C Buying

ChannelAdvisor

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. The choice is yours.

B2C 91
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Gartner Survey Review: Digital Commerce Revenue Skyrockets with B2B Surpassing B2C

GetElastic

Significant shifts occurred in the presence of digital commerce platforms, but also a turn towards B2B initiatives versus what has been historically B2C led. Cost savings is more on the minds of B2B organizations; in fact, according to the survey, almost three times as many B2B companies cited it as a motivator versus their B2C counterparts.

B2C 146
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Emerging Trends That Will Move Commerce in 2022

The B2C and B2B eCommerce trends that we expect to accelerate. Download your complimentary copy of the Commerce Trends in 2022 guide now. What’s driving the shift away from ‘one-stop-shop’ marketplaces (and how specialty retailers should respond). Three areas of customer experience to focus on in 2022.

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New Forrester Report: 4 Forces Shaping B2C Buying

ChannelAdvisor

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. The choice is yours.

B2C 59
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5 Ways to Instantly Gain More Leads

Kissmetrics

Examples of actions you might want your visitors to take include: signing up for a newsletter downloading a free product demo scheduling a call subscribing to a newsletter using a discount code. Hosting training webinars works in both the B2B and B2C space, depending on who your target market is. Offer a Free Trial or Download.

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