INDUSTRY INSIGHTS YOUR PEERS ARE READING
Ecommerce software providers like BigCommerce offer their own out-of-the-box abandoned cart series. Our B2C site now has a steady 4.5% It was first explained to me by Chad Vanags, formerly of Ecommerce Influence and Klaviyo, and it’s a simple yet powerful framework. MORE
Why should you care about urgency in ecommerce? It’s your job as a B2C marketer to convince them to buy sooner rather than later. Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers. MORE
In ecommerce, words are everything. So here’s the question: what changes can you make to improve your product descriptions in order to start driving more ecommerce sales? A lot of ecommerce brands think that storytelling is limited to About pages, but they’re missing a huge opportunity. MORE
Not only does it allow people to find the visual content they’re looking for, but also enables content providers to drive traffic to their website—something that is absolutely vital for ecommerce sites, stock photography sites, and everyone else who depends on images to bring people to their sites. MORE
Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand. MORE
I recently spent two weeks in China to attend an event hosted by eCommerce company JD.com for analysts and retail thought leaders. Here are my takeaways on the state of eCommerce in the world’s largest eCommerce market: Customers in China seek novelty and individuality. MORE
While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. content marketing). influencer marketing). For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal. MORE
We’ve all seen the digitally native vertical brands appear out of nowhere and dominate the market. Tracey Wallace has been in the ecommerce world for nearly a decade, but she’s a first-time founder. The post The Empowered Marketer: Tracey Wallace of Doris Sleep appeared first on Zaius. MORE
What is identity resolution , and why should you care about it as a B2C marketer? Your customer data has a huge impact on your ability to market effectively. It’s actually due to the nature of how buyers interact with ecommerce brands online today. MORE
What’s your favorite ecommerce blog right now? If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. They help you understand the story behind the marketing, getting you invested and helping you learn how to be better at your job as an ecommerce marketer. How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and MORE
As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment. MORE
The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. What is really your biggest market competition? MORE
Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing. MORE
As an ecommerce business owner, you know that your holiday email marketing strategy is important. Most brands start planning their holiday email marketing campaigns in September, meaning you may already be behind. They market to them instead. MORE
Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data MORE
Putting an effective ecommerce shipping strategy in place is one of the most impactful steps you can take to grow your business online. Ecommerce Shipping Best Practices. Ecommerce Shipping Strategy Goals: Increase conversions. Expand market or target audience. MORE
Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. MORE
How to Drive Ecommerce Traffic and Convert Customers. This is us leading you to the ecommerce waters – it’s now up to you to drink. But, how exactly do you increase ecommerce traffic? BigCommerce does this for the ecommerce industry. Ecommerce is, of course, no different. MORE
Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing. MORE
In line with the robust and growing eCommerce market in the UK, third-party logistics (3PL) companies are increasingly offering solutions designed specifically for B2C and B2B businesses that trade online. Logistics eCommerce Shipping MORE
The eCommerce landscape is in state of continual change and one thing is for certain – shopper expectations are higher and more demanding than ever in this multichannel ecosystem. Download your free copy of Adapting to Evolving Shopper Needs in the New eCommerce Ecosystem by clicking here or the button below: Inside this guide you’ll discover: Evolving Shoppers Needs: What is Changing and Why. 3 key findings on how shoppers are navigating the new eCommerce Ecosystem. MORE
The B2B eCommerce market reached a huge $7.661 trillion by the end of 2017 – more than triple that of the B2C eCommerce market. Wholesale B2B eCommerce eCommerce MORE
Nearly a year after launching The Empowered Marketer , it’s time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough to interview. Would we be able to convince smart ecommerce and B2C marketers to share their insights as guests? MORE
Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. MORE
When it comes to Instagram, ecommerce businesses by and large recommend the platform. 36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ). MORE
Global B2C eCommerce sales are forecast to reach more than $3.4 Inventory Management eCommerce Productivity Case studiestrillion in 2019. MORE
In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. We’ll walk you through 7 different strategies that bring the best ROAS for eCommerce companies. MORE
Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. 2014 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com ]. MORE
Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. And while Fleet Feet’s 3D foot measuring may sound advanced, Jason is using this data for fairly conventional marketing, such as product recommendations. . “We’re MORE
The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. Email marketing. Strategic omnichannel marketing. MORE
It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. Take a look at some of the biggest data-centric challenges B2C marketers face today when attempting to implement an omnichannel strategy, and exactly what you can do to turn omnichannel into a marketing reality. The post WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality appeared first on Zaius. MORE
What does it mean to be an empowered marketer? That sounds wonderful — you may think — but what does this have to do with ecommerce marketing? If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. But most importantly, empowered marketers drive more revenue. MORE
Most businesses have resorted to using their ESP as their central marketing platform and customer system of record. But ESPs were designed from the ground up to only send and report on email marketing. It’s time for marketers to graduate to the next step in ecommerce marketing technology: B2C CRM. The post WHITEPAPER: What Comes After The ESP For Ecommerce? Optimization Report b2c crm esp MORE
Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. What does this have to do with B2B ecommerce? MORE
As ecommerce owners and managers, building a powerful and engaging brand is our most important work. BigCommerce Insights can help you to do this, though other ecommerce analytics platforms may be helpful as well. Define your market, and focus exclusively on them. MORE
Amazon edges near $1 trillion in market value. The State of Ecommerce in 2018. To understand the state of retail – especially ecommerce – think of it this way: 1. Amazon is the commodity market. Headless Commerce vs. Traditional Ecommerce. Ecommerce Technology MORE
While many businesses tend to focus their efforts on pre-purchase marketing, solid post-purchase tactics can extend the effects of your hard-won sales and keep the retail ball rolling. 88 percent of marketers say that coordinating multichannel campaigns is important to managing loyalty clubs. MORE
The eCommerce landscape is in state of continual change and one thing is for certain – shopper expectations are higher and more demanding than ever in this multichannel ecosystem. Download your free copy of Adapting to Evolving Shopper Needs in the New eCommerce Ecosystem by clicking here or the button below: Inside this guide you’ll discover: Evolving Shoppers Needs: What is Changing and Why. 3 key findings on how shoppers are navigating the new eCommerce Ecosystem. MORE
When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry. MORE
But in the ever-changing world of B2C and ecommerce marketing, it doesn’t have to be. Find out how to use the data you already have to supercharge your marketing strategy in this live discussion with marketing experts from Zaius and Crazy Egg. MORE
When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do If only ecommerce customers arrived on your website in so linear a fashion. Don’t worry, I haven’t forgotten about the special case of ecommerce product pages and category pages. MORE
Inflow Insights
JULY 12, 2018
Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. 2014 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com ].
Zaius
JANUARY 25, 2018
What does it mean to be an empowered marketer? That sounds wonderful — you may think — but what does this have to do with ecommerce marketing? If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. But most importantly, empowered marketers drive more revenue.
Zaius
SEPTEMBER 20, 2018
Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand.
Zaius
SEPTEMBER 12, 2017
Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing.
Zaius
MAY 6, 2019
Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing.
Zaius
NOVEMBER 9, 2017
What is identity resolution , and why should you care about it as a B2C marketer? Your customer data has a huge impact on your ability to market effectively. It’s actually due to the nature of how buyers interact with ecommerce brands online today.
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Zaius
NOVEMBER 30, 2017
The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. What is really your biggest market competition?
BigCommerce
JUNE 5, 2018
Amazon edges near $1 trillion in market value. The State of Ecommerce in 2018. To understand the state of retail – especially ecommerce – think of it this way: 1. Amazon is the commodity market. Headless Commerce vs. Traditional Ecommerce. Ecommerce Technology
Zaius
NOVEMBER 2, 2017
Why should you care about urgency in ecommerce? It’s your job as a B2C marketer to convince them to buy sooner rather than later. Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers.
SellBrite
JULY 19, 2019
Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. What does this have to do with B2B ecommerce?
Forrester eCommerce
APRIL 5, 2018
Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data
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Zaius
JULY 18, 2018
What’s your favorite ecommerce blog right now? If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. They help you understand the story behind the marketing, getting you invested and helping you learn how to be better at your job as an ecommerce marketer. How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and
Zaius
AUGUST 27, 2019
Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. And while Fleet Feet’s 3D foot measuring may sound advanced, Jason is using this data for fairly conventional marketing, such as product recommendations. . “We’re
Zaius
JUNE 12, 2019
We’ve all seen the digitally native vertical brands appear out of nowhere and dominate the market. Tracey Wallace has been in the ecommerce world for nearly a decade, but she’s a first-time founder. The post The Empowered Marketer: Tracey Wallace of Doris Sleep appeared first on Zaius.
TradeGecko
NOVEMBER 7, 2018
Global B2C eCommerce sales are forecast to reach more than $3.4 Inventory Management eCommerce Productivity Case studiestrillion in 2019.
Forrester eCommerce
APRIL 30, 2018
I recently spent two weeks in China to attend an event hosted by eCommerce company JD.com for analysts and retail thought leaders. Here are my takeaways on the state of eCommerce in the world’s largest eCommerce market: Customers in China seek novelty and individuality.
Forrester eCommerce
MAY 9, 2019
As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment.
Zaius
FEBRUARY 21, 2019
But in the ever-changing world of B2C and ecommerce marketing, it doesn’t have to be. Find out how to use the data you already have to supercharge your marketing strategy in this live discussion with marketing experts from Zaius and Crazy Egg.
Zaius
OCTOBER 9, 2017
The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. Email marketing. Strategic omnichannel marketing.
Zaius
JUNE 29, 2018
Most businesses have resorted to using their ESP as their central marketing platform and customer system of record. But ESPs were designed from the ground up to only send and report on email marketing. It’s time for marketers to graduate to the next step in ecommerce marketing technology: B2C CRM. The post WHITEPAPER: What Comes After The ESP For Ecommerce? Optimization Report b2c crm esp
BigCommerce
NOVEMBER 16, 2017
Putting an effective ecommerce shipping strategy in place is one of the most impactful steps you can take to grow your business online. Ecommerce Shipping Best Practices. Ecommerce Shipping Strategy Goals: Increase conversions. Expand market or target audience.
GetElastic
MAY 28, 2019
Not only does it allow people to find the visual content they’re looking for, but also enables content providers to drive traffic to their website—something that is absolutely vital for ecommerce sites, stock photography sites, and everyone else who depends on images to bring people to their sites.
BigCommerce
JULY 11, 2017
Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.
BigCommerce
OCTOBER 10, 2017
As an ecommerce business owner, you know that your holiday email marketing strategy is important. Most brands start planning their holiday email marketing campaigns in September, meaning you may already be behind. They market to them instead.
Inflow Insights
APRIL 16, 2019
In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. We’ll walk you through 7 different strategies that bring the best ROAS for eCommerce companies.
BigCommerce
NOVEMBER 2, 2017
How to Drive Ecommerce Traffic and Convert Customers. This is us leading you to the ecommerce waters – it’s now up to you to drink. But, how exactly do you increase ecommerce traffic? BigCommerce does this for the ecommerce industry. Ecommerce is, of course, no different.
BigCommerce
AUGUST 8, 2017
While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. content marketing). influencer marketing). For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal.
BigCommerce
SEPTEMBER 26, 2017
When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do If only ecommerce customers arrived on your website in so linear a fashion. Don’t worry, I haven’t forgotten about the special case of ecommerce product pages and category pages.
BigCommerce
APRIL 14, 2017
Ecommerce software providers like BigCommerce offer their own out-of-the-box abandoned cart series. Our B2C site now has a steady 4.5% It was first explained to me by Chad Vanags, formerly of Ecommerce Influence and Klaviyo, and it’s a simple yet powerful framework.
BigCommerce
APRIL 21, 2017
As ecommerce owners and managers, building a powerful and engaging brand is our most important work. BigCommerce Insights can help you to do this, though other ecommerce analytics platforms may be helpful as well. Define your market, and focus exclusively on them.
BigCommerce
MARCH 21, 2017
When it comes to Instagram, ecommerce businesses by and large recommend the platform. 36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ).
TradeGecko
MAY 28, 2018
The B2B eCommerce market reached a huge $7.661 trillion by the end of 2017 – more than triple that of the B2C eCommerce market. Wholesale B2B eCommerce eCommerce
SellBrite
JUNE 7, 2017
While many businesses tend to focus their efforts on pre-purchase marketing, solid post-purchase tactics can extend the effects of your hard-won sales and keep the retail ball rolling. 88 percent of marketers say that coordinating multichannel campaigns is important to managing loyalty clubs.
SellBrite
MARCH 12, 2017
In ecommerce, words are everything. So here’s the question: what changes can you make to improve your product descriptions in order to start driving more ecommerce sales? A lot of ecommerce brands think that storytelling is limited to About pages, but they’re missing a huge opportunity.
TradeGecko
SEPTEMBER 3, 2018
In line with the robust and growing eCommerce market in the UK, third-party logistics (3PL) companies are increasingly offering solutions designed specifically for B2C and B2B businesses that trade online. Logistics eCommerce Shipping
Demac Media
JUNE 15, 2018
The eCommerce landscape is in state of continual change and one thing is for certain – shopper expectations are higher and more demanding than ever in this multichannel ecosystem. Download your free copy of Adapting to Evolving Shopper Needs in the New eCommerce Ecosystem by clicking here or the button below: Inside this guide you’ll discover: Evolving Shoppers Needs: What is Changing and Why. 3 key findings on how shoppers are navigating the new eCommerce Ecosystem.
Zaius
MARCH 27, 2018
It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. Take a look at some of the biggest data-centric challenges B2C marketers face today when attempting to implement an omnichannel strategy, and exactly what you can do to turn omnichannel into a marketing reality. The post WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality appeared first on Zaius.
Demac Media
JUNE 15, 2018
The eCommerce landscape is in state of continual change and one thing is for certain – shopper expectations are higher and more demanding than ever in this multichannel ecosystem. Download your free copy of Adapting to Evolving Shopper Needs in the New eCommerce Ecosystem by clicking here or the button below: Inside this guide you’ll discover: Evolving Shoppers Needs: What is Changing and Why. 3 key findings on how shoppers are navigating the new eCommerce Ecosystem.
Zaius
MARCH 7, 2019
When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry.
Zaius
DECEMBER 26, 2018
Nearly a year after launching The Empowered Marketer , it’s time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough to interview. Would we be able to convince smart ecommerce and B2C marketers to share their insights as guests?
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