Become an Empowered B2C Marketer
JANUARY 25, 2018
What does it mean to be an empowered marketer? That sounds wonderful — you may think — but what does this have to do with ecommerce marketing? If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. But most importantly, empowered marketers drive more revenue.