INDUSTRY INSIGHTS YOUR PEERS ARE READING
Ecommerce software providers like BigCommerce offer their own out-of-the-box abandoned cart series. Our B2C site now has a steady 4.5% It was first explained to me by Chad Vanags, formerly of Ecommerce Influence and Klaviyo, and it’s a simple yet powerful framework. MORE
Why should you care about urgency in ecommerce? It’s your job as a B2C marketer to convince them to buy sooner rather than later. Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers. MORE
In ecommerce, words are everything. So here’s the question: what changes can you make to improve your product descriptions in order to start driving more ecommerce sales? A lot of ecommerce brands think that storytelling is limited to About pages, but they’re missing a huge opportunity. MORE
Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand. MORE
I recently spent two weeks in China to attend an event hosted by eCommerce company JD.com for analysts and retail thought leaders. Here are my takeaways on the state of eCommerce in the world’s largest eCommerce market: Customers in China seek novelty and individuality. MORE
While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. content marketing). influencer marketing). For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal. MORE
What is identity resolution , and why should you care about it as a B2C marketer? Your customer data has a huge impact on your ability to market effectively. It’s actually due to the nature of how buyers interact with ecommerce brands online today. MORE
What’s your favorite ecommerce blog right now? If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. They help you understand the story behind the marketing, getting you invested and helping you learn how to be better at your job as an ecommerce marketer. How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and MORE
The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. What is really your biggest market competition? MORE
The B2B eCommerce market is poised for exponential growth. In fact, a 2016 Deloitte report says that B2B eCommerce is projected to see year-over-year growth 19% faster than its B2C counterpart. Wholesale B2B eCommerce eCommercePositioning yourself as a wholesale leader of the future means adopting a smart digital strategy that aligns with B2B buyers’ increasing demands. MORE
As an ecommerce business owner, you know that your holiday email marketing strategy is important. Most brands start planning their holiday email marketing campaigns in September, meaning you may already be behind. They market to them instead. MORE
Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data MORE
Putting an effective ecommerce shipping strategy in place is one of the most impactful steps you can take to grow your business online. Ecommerce Shipping Best Practices. Ecommerce Shipping Strategy Goals: Increase conversions. Expand market or target audience. MORE
Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. MORE
How to Drive Ecommerce Traffic and Convert Customers. This is us leading you to the ecommerce waters – it’s now up to you to drink. But, how exactly do you increase ecommerce traffic? BigCommerce does this for the ecommerce industry. Ecommerce is, of course, no different. MORE
Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing. MORE
In line with the robust and growing eCommerce market in the UK, third-party logistics (3PL) companies are increasingly offering solutions designed specifically for B2C and B2B businesses that trade online. Logistics eCommerce Shipping MORE
The eCommerce landscape is in state of continual change and one thing is for certain – shopper expectations are higher and more demanding than ever in this multichannel ecosystem. Download your free copy of Adapting to Evolving Shopper Needs in the New eCommerce Ecosystem by clicking here or the button below: Inside this guide you’ll discover: Evolving Shoppers Needs: What is Changing and Why. 3 key findings on how shoppers are navigating the new eCommerce Ecosystem. MORE
The B2B eCommerce market reached a huge $7.661 trillion by the end of 2017 – more than triple that of the B2C eCommerce market. Wholesale B2B eCommerce eCommerce MORE
Nearly a year after launching The Empowered Marketer , it’s time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough to interview. Would we be able to convince smart ecommerce and B2C marketers to share their insights as guests? MORE
Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. MORE
When it comes to Instagram, ecommerce businesses by and large recommend the platform. 36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ). MORE
Global B2C eCommerce sales are forecast to reach more than $3.4 Inventory Management eCommerce Productivity Case studiestrillion in 2019. MORE
Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. 2014 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com ]. MORE
The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. Email marketing. Strategic omnichannel marketing. MORE
It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. Take a look at some of the biggest data-centric challenges B2C marketers face today when attempting to implement an omnichannel strategy, and exactly what you can do to turn omnichannel into a marketing reality. The post WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality appeared first on Zaius. MORE
What does it mean to be an empowered marketer? That sounds wonderful — you may think — but what does this have to do with ecommerce marketing? If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. But most importantly, empowered marketers drive more revenue. MORE
Most businesses have resorted to using their ESP as their central marketing platform and customer system of record. But ESPs were designed from the ground up to only send and report on email marketing. It’s time for marketers to graduate to the next step in ecommerce marketing technology: B2C CRM. The post WHITEPAPER: What Comes After The ESP For Ecommerce? Optimization Report b2c crm esp MORE
Looking to maximize your marketing campaign performance and get the most out of your ad budget? Through smart remarketing tactics, B2C companies are able to bring back previous visitors to complete their sales journey and make a new purchase. . What many B2C marketers are missing out on today is simple: segmentation. Learn how segmentation can power your ecommerce marketing. MORE
. Today’s ecommerce buyers are all over the place online — reading emails, liking posts on social, browsing ecommerce sites, scrolling for products on Amazon, and much more. You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google. But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. MORE
These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one. This is exactly why you need an ideal ecommerce customer profile. MORE
As ecommerce owners and managers, building a powerful and engaging brand is our most important work. BigCommerce Insights can help you to do this, though other ecommerce analytics platforms may be helpful as well. Define your market, and focus exclusively on them. MORE
Amazon edges near $1 trillion in market value. The State of Ecommerce in 2018. To understand the state of retail – especially ecommerce – think of it this way: 1. Amazon is the commodity market. Headless Commerce vs. Traditional Ecommerce. Ecommerce Technology MORE
While many businesses tend to focus their efforts on pre-purchase marketing, solid post-purchase tactics can extend the effects of your hard-won sales and keep the retail ball rolling. 88 percent of marketers say that coordinating multichannel campaigns is important to managing loyalty clubs. MORE
The eCommerce landscape is in state of continual change and one thing is for certain – shopper expectations are higher and more demanding than ever in this multichannel ecosystem. Download your free copy of Adapting to Evolving Shopper Needs in the New eCommerce Ecosystem by clicking here or the button below: Inside this guide you’ll discover: Evolving Shoppers Needs: What is Changing and Why. 3 key findings on how shoppers are navigating the new eCommerce Ecosystem. MORE
When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do If only ecommerce customers arrived on your website in so linear a fashion. Don’t worry, I haven’t forgotten about the special case of ecommerce product pages and category pages. MORE
Inflow Insights
JULY 12, 2018
Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. 2014 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com ].
Zaius
SEPTEMBER 20, 2018
Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand.
Zaius
JANUARY 25, 2018
What does it mean to be an empowered marketer? That sounds wonderful — you may think — but what does this have to do with ecommerce marketing? If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. But most importantly, empowered marketers drive more revenue.
Zaius
SEPTEMBER 12, 2017
Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing.
Zaius
NOVEMBER 9, 2017
What is identity resolution , and why should you care about it as a B2C marketer? Your customer data has a huge impact on your ability to market effectively. It’s actually due to the nature of how buyers interact with ecommerce brands online today.
Zaius
NOVEMBER 16, 2017
Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers.
|
Zaius
NOVEMBER 2, 2017
Why should you care about urgency in ecommerce? It’s your job as a B2C marketer to convince them to buy sooner rather than later. Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers.
BigCommerce
JUNE 5, 2018
Amazon edges near $1 trillion in market value. The State of Ecommerce in 2018. To understand the state of retail – especially ecommerce – think of it this way: 1. Amazon is the commodity market. Headless Commerce vs. Traditional Ecommerce. Ecommerce Technology
Forrester eCommerce
APRIL 5, 2018
Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data
Zaius
JULY 18, 2018
What’s your favorite ecommerce blog right now? If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. They help you understand the story behind the marketing, getting you invested and helping you learn how to be better at your job as an ecommerce marketer. How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and
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TradeGecko
NOVEMBER 7, 2018
Global B2C eCommerce sales are forecast to reach more than $3.4 Inventory Management eCommerce Productivity Case studiestrillion in 2019.
|
Forrester eCommerce
APRIL 30, 2018
I recently spent two weeks in China to attend an event hosted by eCommerce company JD.com for analysts and retail thought leaders. Here are my takeaways on the state of eCommerce in the world’s largest eCommerce market: Customers in China seek novelty and individuality.
Zaius
JUNE 29, 2018
Most businesses have resorted to using their ESP as their central marketing platform and customer system of record. But ESPs were designed from the ground up to only send and report on email marketing. It’s time for marketers to graduate to the next step in ecommerce marketing technology: B2C CRM. The post WHITEPAPER: What Comes After The ESP For Ecommerce? Optimization Report b2c crm esp
Zaius
OCTOBER 9, 2017
The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. Email marketing. Strategic omnichannel marketing.
BigCommerce
NOVEMBER 16, 2017
Putting an effective ecommerce shipping strategy in place is one of the most impactful steps you can take to grow your business online. Ecommerce Shipping Best Practices. Ecommerce Shipping Strategy Goals: Increase conversions. Expand market or target audience.
BigCommerce
JULY 11, 2017
Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.
BigCommerce
NOVEMBER 2, 2017
How to Drive Ecommerce Traffic and Convert Customers. This is us leading you to the ecommerce waters – it’s now up to you to drink. But, how exactly do you increase ecommerce traffic? BigCommerce does this for the ecommerce industry. Ecommerce is, of course, no different.
BigCommerce
AUGUST 8, 2017
While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. content marketing). influencer marketing). For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal.
BigCommerce
OCTOBER 10, 2017
As an ecommerce business owner, you know that your holiday email marketing strategy is important. Most brands start planning their holiday email marketing campaigns in September, meaning you may already be behind. They market to them instead.
BigCommerce
SEPTEMBER 26, 2017
When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do If only ecommerce customers arrived on your website in so linear a fashion. Don’t worry, I haven’t forgotten about the special case of ecommerce product pages and category pages.
BigCommerce
APRIL 14, 2017
Ecommerce software providers like BigCommerce offer their own out-of-the-box abandoned cart series. Our B2C site now has a steady 4.5% It was first explained to me by Chad Vanags, formerly of Ecommerce Influence and Klaviyo, and it’s a simple yet powerful framework.
BigCommerce
APRIL 21, 2017
As ecommerce owners and managers, building a powerful and engaging brand is our most important work. BigCommerce Insights can help you to do this, though other ecommerce analytics platforms may be helpful as well. Define your market, and focus exclusively on them.
BigCommerce
MARCH 21, 2017
When it comes to Instagram, ecommerce businesses by and large recommend the platform. 36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ).
TradeGecko
MAY 28, 2018
The B2B eCommerce market reached a huge $7.661 trillion by the end of 2017 – more than triple that of the B2C eCommerce market. Wholesale B2B eCommerce eCommerce
TradeGecko
SEPTEMBER 3, 2018
In line with the robust and growing eCommerce market in the UK, third-party logistics (3PL) companies are increasingly offering solutions designed specifically for B2C and B2B businesses that trade online. Logistics eCommerce Shipping
SellBrite
JUNE 7, 2017
While many businesses tend to focus their efforts on pre-purchase marketing, solid post-purchase tactics can extend the effects of your hard-won sales and keep the retail ball rolling. 88 percent of marketers say that coordinating multichannel campaigns is important to managing loyalty clubs.
SellBrite
MARCH 12, 2017
In ecommerce, words are everything. So here’s the question: what changes can you make to improve your product descriptions in order to start driving more ecommerce sales? A lot of ecommerce brands think that storytelling is limited to About pages, but they’re missing a huge opportunity.
Demac Media
JUNE 15, 2018
The eCommerce landscape is in state of continual change and one thing is for certain – shopper expectations are higher and more demanding than ever in this multichannel ecosystem. Download your free copy of Adapting to Evolving Shopper Needs in the New eCommerce Ecosystem by clicking here or the button below: Inside this guide you’ll discover: Evolving Shoppers Needs: What is Changing and Why. 3 key findings on how shoppers are navigating the new eCommerce Ecosystem.
Zaius
DECEMBER 26, 2018
Nearly a year after launching The Empowered Marketer , it’s time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough to interview. Would we be able to convince smart ecommerce and B2C marketers to share their insights as guests?
Zaius
MARCH 27, 2018
It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. Take a look at some of the biggest data-centric challenges B2C marketers face today when attempting to implement an omnichannel strategy, and exactly what you can do to turn omnichannel into a marketing reality. The post WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality appeared first on Zaius.
Demac Media
JUNE 15, 2018
The eCommerce landscape is in state of continual change and one thing is for certain – shopper expectations are higher and more demanding than ever in this multichannel ecosystem. Download your free copy of Adapting to Evolving Shopper Needs in the New eCommerce Ecosystem by clicking here or the button below: Inside this guide you’ll discover: Evolving Shoppers Needs: What is Changing and Why. 3 key findings on how shoppers are navigating the new eCommerce Ecosystem.
Zaius
DECEMBER 19, 2017
These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one. This is exactly why you need an ideal ecommerce customer profile.
Zaius
MAY 31, 2018
Looking to maximize your marketing campaign performance and get the most out of your ad budget? Through smart remarketing tactics, B2C companies are able to bring back previous visitors to complete their sales journey and make a new purchase. . What many B2C marketers are missing out on today is simple: segmentation. Learn how segmentation can power your ecommerce marketing.
TradeGecko
JUNE 12, 2018
The B2B eCommerce market is poised for exponential growth. In fact, a 2016 Deloitte report says that B2B eCommerce is projected to see year-over-year growth 19% faster than its B2C counterpart. Wholesale B2B eCommerce eCommercePositioning yourself as a wholesale leader of the future means adopting a smart digital strategy that aligns with B2B buyers’ increasing demands.
Zaius
JUNE 7, 2018
. Today’s ecommerce buyers are all over the place online — reading emails, liking posts on social, browsing ecommerce sites, scrolling for products on Amazon, and much more. You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google. But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns.
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