Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing.

The Key to Creating Flawless B2C Omnichannel Communication

Zaius

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand.

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Become an Empowered B2C Marketer

Zaius

What does it mean to be an empowered marketer? That sounds wonderful — you may think — but what does this have to do with ecommerce marketing? If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. But most importantly, empowered marketers drive more revenue.

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Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing.

WHITEPAPER: How Identity Resolution Drives B2C Marketing Success

Zaius

What is identity resolution , and why should you care about it as a B2C marketer? Your customer data has a huge impact on your ability to market effectively. It’s actually due to the nature of how buyers interact with ecommerce brands online today.

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Why B2C Marketers Need a Single Source of Data

Zaius

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers.

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2018 Predictions: What B2C Marketers Need To Know

Zaius

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. What is really your biggest market competition?

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7 Strategies to Drive Urgency in Your Ecommerce Marketing

Zaius

Why should you care about urgency in ecommerce? It’s your job as a B2C marketer to convince them to buy sooner rather than later. Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers.

The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

Amazon edges near $1 trillion in market value. The State of Ecommerce in 2018. To understand the state of retail – especially ecommerce – think of it this way: 1. Amazon is the commodity market. Headless Commerce vs. Traditional Ecommerce. Ecommerce Technology

The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing

Zaius

What’s your favorite ecommerce blog right now? If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. They help you understand the story behind the marketing, getting you invested and helping you learn how to be better at your job as an ecommerce marketer. How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and

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The Empowered Marketer: Tracey Wallace of Doris Sleep

Zaius

We’ve all seen the digitally native vertical brands appear out of nowhere and dominate the market. Tracey Wallace has been in the ecommerce world for nearly a decade, but she’s a first-time founder. The post The Empowered Marketer: Tracey Wallace of Doris Sleep appeared first on Zaius.

Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data

How to keep up with the explosive growth of the eCommerce market

TradeGecko

Global B2C eCommerce sales are forecast to reach more than $3.4 Inventory Management eCommerce Productivity Case studiestrillion in 2019.

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WEBINAR: The Rise of the B2C Marketer as a Data Scientist

Zaius

But in the ever-changing world of B2C and ecommerce marketing, it doesn’t have to be. Find out how to use the data you already have to supercharge your marketing strategy in this live discussion with marketing experts from Zaius and Crazy Egg.

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Define Your Payment Strategy For B2B eCommerce In China

Forrester eCommerce

As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment.

Three Takeaways On eCommerce From My Trip To China

Forrester eCommerce

I recently spent two weeks in China to attend an event hosted by eCommerce company JD.com for analysts and retail thought leaders. Here are my takeaways on the state of eCommerce in the world’s largest eCommerce market: Customers in China seek novelty and individuality.

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REPORT: Omnichannel Marketing is All Hype, No Execution

Zaius

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. Email marketing. Strategic omnichannel marketing.

WHITEPAPER: What Comes After The ESP For Ecommerce?

Zaius

Most businesses have resorted to using their ESP as their central marketing platform and customer system of record. But ESPs were designed from the ground up to only send and report on email marketing. It’s time for marketers to graduate to the next step in ecommerce marketing technology: B2C CRM. The post WHITEPAPER: What Comes After The ESP For Ecommerce? Optimization Report b2c crm esp

The rise of visual search

GetElastic

Not only does it allow people to find the visual content they’re looking for, but also enables content providers to drive traffic to their website—something that is absolutely vital for ecommerce sites, stock photography sites, and everyone else who depends on images to bring people to their sites.

Ecommerce Shipping: Your Step-by-Step Guide to Shipping Profitability

BigCommerce

Putting an effective ecommerce shipping strategy in place is one of the most impactful steps you can take to grow your business online. Ecommerce Shipping Best Practices. Ecommerce Shipping Strategy Goals: Increase conversions. Expand market or target audience.

How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.

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16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. We’ll walk you through 7 different strategies that bring the best ROAS for eCommerce companies.

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Holiday Email Marketing Unpacked: 15 Examples, 9 Tools and a Checklist to Make 2017 Your Biggest Success Yet

BigCommerce

As an ecommerce business owner, you know that your holiday email marketing strategy is important. Most brands start planning their holiday email marketing campaigns in September, meaning you may already be behind. They market to them instead.

30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

How to Drive Ecommerce Traffic and Convert Customers. This is us leading you to the ecommerce waters – it’s now up to you to drink. But, how exactly do you increase ecommerce traffic? BigCommerce does this for the ecommerce industry. Ecommerce is, of course, no different.

The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. content marketing). influencer marketing). For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal.

How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do If only ecommerce customers arrived on your website in so linear a fashion. Don’t worry, I haven’t forgotten about the special case of ecommerce product pages and category pages.

The Math Behind Abandoned Cart Email Success – and How to Set It Up to Earn 25% More Sales

BigCommerce

Ecommerce software providers like BigCommerce offer their own out-of-the-box abandoned cart series. Our B2C site now has a steady 4.5% It was first explained to me by Chad Vanags, formerly of Ecommerce Influence and Klaviyo, and it’s a simple yet powerful framework.

Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand

BigCommerce

As ecommerce owners and managers, building a powerful and engaging brand is our most important work. BigCommerce Insights can help you to do this, though other ecommerce analytics platforms may be helpful as well. Define your market, and focus exclusively on them.

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now

BigCommerce

When it comes to Instagram, ecommerce businesses by and large recommend the platform. 36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ).

B2B eCommerce: A shift in thinking

TradeGecko

The B2B eCommerce market reached a huge $7.661 trillion by the end of 2017 – more than triple that of the B2C eCommerce market. Wholesale B2B eCommerce eCommerce

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

While many businesses tend to focus their efforts on pre-purchase marketing, solid post-purchase tactics can extend the effects of your hard-won sales and keep the retail ball rolling. 88 percent of marketers say that coordinating multichannel campaigns is important to managing loyalty clubs.

WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality

Zaius

It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. Take a look at some of the biggest data-centric challenges B2C marketers face today when attempting to implement an omnichannel strategy, and exactly what you can do to turn omnichannel into a marketing reality. The post WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality appeared first on Zaius.

Every Marketer Must Become a Cutting Edge Technologist

Zaius

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry.

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The top 3PL providers for eCommerce in the UK

TradeGecko

In line with the robust and growing eCommerce market in the UK, third-party logistics (3PL) companies are increasingly offering solutions designed specifically for B2C and B2B businesses that trade online. Logistics eCommerce Shipping

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The Little Guide to Writing Better Product Descriptions

SellBrite

In ecommerce, words are everything. So here’s the question: what changes can you make to improve your product descriptions in order to start driving more ecommerce sales? A lot of ecommerce brands think that storytelling is limited to About pages, but they’re missing a huge opportunity.

The Empowered Marketer: Best of 2018

Zaius

Nearly a year after launching The Empowered Marketer , it’s time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough to interview. Would we be able to convince smart ecommerce and B2C marketers to share their insights as guests?

Guide: How to Adapt to Evolving Shopper Needs in the New eCommerce Ecosystem

Demac Media

The eCommerce landscape is in state of continual change and one thing is for certain – shopper expectations are higher and more demanding than ever in this multichannel ecosystem. Download your free copy of Adapting to Evolving Shopper Needs in the New eCommerce Ecosystem by clicking here or the button below: Inside this guide you’ll discover: Evolving Shoppers Needs: What is Changing and Why. 3 key findings on how shoppers are navigating the new eCommerce Ecosystem.

Guide: How to Adapt to Evolving Shopper Needs in the New eCommerce Ecosystem

Demac Media

The eCommerce landscape is in state of continual change and one thing is for certain – shopper expectations are higher and more demanding than ever in this multichannel ecosystem. Download your free copy of Adapting to Evolving Shopper Needs in the New eCommerce Ecosystem by clicking here or the button below: Inside this guide you’ll discover: Evolving Shoppers Needs: What is Changing and Why. 3 key findings on how shoppers are navigating the new eCommerce Ecosystem.

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one. This is exactly why you need an ideal ecommerce customer profile.

WEBINAR: 5 Powerful Audience Segments For Your AdWords Remarketing Strategy

Zaius

Looking to maximize your marketing campaign performance and get the most out of your ad budget? Through smart remarketing tactics, B2C companies are able to bring back previous visitors to complete their sales journey and make a new purchase. . What many B2C marketers are missing out on today is simple: segmentation. Learn how segmentation can power your ecommerce marketing.