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Why B2C Marketers Need a Single Source of Data

Optimizely

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Too many marketing platforms.

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The Best B2B Ecommerce Platform for 2020

Ecommerce Platforms

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 That’s more than 6 times the value of B2C ecommerce. trillion (as of 2019).

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. But what if you could eliminate the gap between data and marketing execution? The many systems of B2C marketing.

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B2B Ecommerce Platforms

eCommerce CEO

With so many stores targeting a consumer audience, it’s easy to believe that the B2C marketplace represents most of the market. As of 2019, though, the B2B ecommerce market is worth an estimated $12.2 trillion – or over six times more than the B2C market.

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The Best Enterprise Ecommerce Platforms in 2021

Ecommerce Platforms

As your business grows, your enterprise ecommerce platform needs to be equipped to handle a range of tasks, from rendering product catalogs to managing orders. Let’s look at some of the best enterprise ecommerce platforms around. The Best Enterprise Ecommerce Platforms. Shopify Plus Cons ??.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). However, it isn’t all bad news for the CPG brands who rely on retail partners.

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7 Powerful Enterprise E-Commerce Platforms for Retail Businesses

Fabric

Enterprise e-commerce platforms are purpose-built to handle the complex needs of large-scale retail operations. With global e-commerce sales projected to reach $6.3 trillion by 2026, it’s now more important than ever to invest in a platform that can adapt and scale as your business grows.