Optimizely

DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. In fact, it ranked almost at the bottom of most marketers’ priority lists.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Optimizely

AUGUST 9, 2018

This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. We’ve broken down the top takeaways from all the best sessions and exactly what you need to know to succeed in the ever more competitive world of ecommerce. Jim Edgett, Head of Integrated Marketing at Gamestop.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective.

eCommerce 199

eCommerce B2C Gifts Marketing 199

Optimizely

MARCH 13, 2018

But before you join 7,500 other attendees at the world’s largest conference for retail and ecommerce innovation, you have a few things you should plan first. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best. Zephrin Lasker, Head of Ecommerce, Rakuten Viber.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

Omnisend

DECEMBER 14, 2023

Reading Time: 8 minutes There’s a common myth that ecommerce apps are only useful for large and established online stores. That they’re unnecessary for small ecommerce businesses. This article explores some of the best ecommerce apps, including their key features, pros, cons, and pricing. The reality? Let’s get started!

Payment Services 78

Payment Services Shipping Costs eCommerce Shopify 78

Ecommerce Platforms

APRIL 3, 2020

Ecommerce is bigger today than ever. While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 Identifying the Best B2B eCommerce Platforms.

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

ROI Revolution

JUNE 17, 2019

IRCE is Internet Retailer ‘s annual conference for ecommerce businesses, and it kicks off next week at McCormick Place in Chicago, IL. This year’s stellar lineup covers myriad topics related to retail and ecommerce to inspire your success. True Grit: A Warrior’s Mettle Builds an Ecommerce Brand.

eCommerce 100

eCommerce Internet Retail B2B B2C 100

Optimizely

SEPTEMBER 20, 2018

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand. Let your B2C CRM do the heavy lifting!

B2C 225

B2C Omnichannel Multi-channel Channel 225

Omnisend

JUNE 6, 2023

Supercharge your SMS marketing with Omnisend. Integrate email and SMS marketing to create powerful omnichannel campaigns Start Free Today Omnisend vs Attentive: An overview Attentive is an SMS marketing platform. But, it also comes with built-in basic email marketing features. But it is not built for ecommerce.

Live Chat 78

Live Chat Shipping Costs Omnichannel BigCommerce 78

Smile.io

MARCH 8, 2024

There have been shopping channels since the 1980s, but then the internet came along, and ecommerce hasn’t slowed down since.    Since then, the live commerce sector has grown massively , reaching a value of $1,498.7 Unsurprisingly, China is a big player, with an ecommerce market worth $885.94 Not anymore.

Social Media 70

Social Media Customer Loyalty Customer Retention eCommerce 70

Omnisend

MAY 14, 2021

Driving people to your ecommerce site and convincing them to make a purchase is becoming much harder with the proliferation of brick-and-mortar store closings and growing number of online shopping options. Each stage of the ecommerce customer journey has its opportunities. What Is an Ecommerce Journey? Reading Time: 10 minutes.

eCommerce 78

eCommerce Customer Social Media Customer Retention 78

Omnisend

MAY 12, 2023

If you’re looking for more advanced features and omnichannel features, then try a MailerLite alternative, instead. Main features Unlike MailerLite, Omnisend goes beyond email marketing and offers omnichannel marketing options, such as SMS marketing and push notifications.

Live Chat 78

Live Chat Shopify Social Media Omnichannel 78

Optimizely

NOVEMBER 14, 2017

Your ecommerce buyers are in the exact same boat. So why would they open your marketing email out of the hundreds they receive? As a B2C marketer, it’s your job to catch their attention in the confusion and chaos of a busy inbox. However, what works for one brand may not work for your ecommerce business.

B2C 150

B2C Omnichannel Mobile Marketing 150

Omnisend

MAY 31, 2023

Since Dotdigital is not transparent with its pricing, many marketers prefer alternatives like Omnisend and Brevo. Use Omnisend to power omnichannel marketing campaigns at scale Get started for free What Dotdigital has to offer? 5 Omnisend is a powerful omnichannel marketing automation tool.

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78

Optimizely

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat.

Omnichannel 236

Omnichannel B2C Marketing Channel 236

Kibo

FEBRUARY 28, 2022

The 2021 holiday shopping season was historic, in that it was the culmination of two years of accelerated trends, shifting consumer behaviors, and omnichannel shopping realities that have emerged since the start of the pandemic. Ecommerce drove seasonal growth, even for traditional retailers.

Merchant Services 62

Merchant Services Payment Services Order Fulfillment Retail 62

Optimizely

MAY 3, 2018

If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood. What is omnichannel marketing? First, let’s put omnichannel in context.

Omnichannel 220

Omnichannel Marketing B2C Channel 220

Inflow Insights

JULY 12, 2018

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? Integrations.

eCommerce Marketing 160

eCommerce Marketing eCommerce Marketing Payment Services 160

ROI Revolution

JANUARY 3, 2020

The way for brands to avoid this fate for themselves is through omnichannel marketing, but many brands have struggled to embrace this successfully. Omnichannel refers to providing a seamless, positive experience across all channels: desktop, mobile, app, and brick-and-mortar. December 2019 Marketing News: Wrapping Up.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

Inflow Insights

JUNE 9, 2021

Whatever your eCommerce business’s goals, adding a marketing automation system to your arsenal is a no-brainer. Not only do these services save you time and stress, they’re also an easy way to boost your ROI and elevate your inbound marketing strategies. Features to Compare in Marketing Automation Software. Publishing.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Payment Services 81

Omnisend

DECEMBER 7, 2022

The ecommerce landscape is constantly changing, and it can be tough to keep up with the latest trends in the industry. However, by understanding the latest ecommerce statistics, you can ensure that your ecommerce marketing strategy is on track and making the most impact. General ecommerce statistics. What’s more?

eCommerce 78

eCommerce Payments Merchant Services Social Media 78

Retail TouchPoints

MARCH 30, 2023

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series , Resilient Retail: How Efficient, Effective and Engaging CX is Fueling Growth. Witcher noted that many retailers miss critical pre-initiative work in their efforts to move toward unified commerce.

POS 289

POS Omnichannel Webinar Point of Sale 289

Optimizely

NOVEMBER 9, 2017

What is identity resolution , and why should you care about it as a B2C marketer? Your customer data has a huge impact on your ability to market effectively. We’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. Get the Whitepaper Now.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Ecommerce Platforms

JANUARY 4, 2023

The best headless ecommerce platforms are rapidly grabbing the attention of business owners looking to stand out from the crowd with unique customer shopping experiences. As the commerce world continues to evolve, consumers are looking for ever-more flexible and unique interactions online. Here are some of the top picks for 2023.

eCommerce Platforms 104

eCommerce Platforms eCommerce Merchant Services Multi-channel 104

BigCommerce

MARCH 21, 2017

When it comes to Instagram, ecommerce businesses by and large recommend the platform. 36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ). 55 Ecommerce Metrics & KPIs to Measure. Instagram by the Numbers.

Mobile eCommerce 420

Mobile eCommerce Mobile eCommerce Merchant Services 420

Optimizely

OCTOBER 26, 2017

Six is the magic number when it comes to your loyal ecommerce customers. It may sound strange, but we’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. It’s simply the nature of how buyers interact with ecommerce brands online today.

Customer 186

Customer B2C Customer Data Mobile 186

Omnisend

MAY 24, 2023

But the truth is, there are plenty of email marketing tools you can access for less (or even free) and still get plenty of useful features. And although Moosend is a popular email marketing tool in the world of ecommerce, it lacks important features like SMS functionality. You don’t have to settle for less.

Live Chat 78

Live Chat Shipping Costs Shopify eCommerce 78

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. If you want to make it big as a B2B ecommerce business in 2020 , you have to adapt, change, and change fast.

B2B 132

B2B eCommerce Payment Services Multi-channel 132

Optimizely

OCTOBER 19, 2017

As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products. Luckily, there are specific ecommerce marketing strategies that can help improve your chances of engaging at-risk buyers, such as Winback campaigns. That means keeping them engaged with your brand at all times.

Customer 306

Customer Channel B2C Omnichannel 306

Kibo

SEPTEMBER 14, 2021

The global B2B ecommerce market was worth $6.6 This is nearly twice the size of the global B2C market, which was valued at just under $3.7 The pandemic accelerated the shift from offline to online purchases for both B2B and B2C retailers, but B2B is outpacing B2C growth by nearly 200%. Source: McKinsey.

eCommerce Platforms 62

eCommerce Platforms Payment Services B2B eCommerce 62

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. But once ecommerce and the digital revolution took over, brands grew an affinity towards digital marketing channels like Instagram, Facebook and Google ads. . So what did we learn?

Channel 150

Channel Department Stores B2C Recommendation 150

Omnisend

MAY 24, 2023

But which email marketing platform best suits your business? Drip is a powerful email marketing software solution that aims at helping ecommerce platforms make the most of their contact lists. These include ecommerce platforms, such as Shopify and WooCommerce. Let’s see what else Drip has to offer. 5 Shopify rating: 4.8/5

Marketing 158

Marketing Live Chat Social Media Shopify 158

ROI Revolution

DECEMBER 2, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. October 27. million by 2022.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JANUARY 5, 2022

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. growth over 2020.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Ecommerce delivered $32.5

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 7, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. to hit $14.93

eCommerce 78

eCommerce Social Media Payments Payment Services 78