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The Key to Creating Flawless B2C Omnichannel Communication


Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand.

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QUIZ: Are You Ready for Omnichannel Ecommerce?


. Today’s ecommerce buyers are all over the place online — reading emails, liking posts on social, browsing ecommerce sites, scrolling for products on Amazon, and much more. You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google. But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns.

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11 eCommerce Marketing Automation Systems Compared

Inflow Insights

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. 2014 Marketing Technology Landscape Image by Scott Brinker at ].

REPORT: Omnichannel Marketing is All Hype, No Execution


The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. Email marketing.

WHITEPAPER: How Identity Resolution Drives B2C Marketing Success


What is identity resolution , and why should you care about it as a B2C marketer? Your customer data has a huge impact on your ability to market effectively. It’s actually due to the nature of how buyers interact with ecommerce brands online today.

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The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share


Amazon edges near $1 trillion in market value. The State of Ecommerce in 2018. To understand the state of retail – especially ecommerce – think of it this way: 1. Amazon is the commodity market. Headless Commerce vs. Traditional Ecommerce. Ecommerce Technology

2018 Predictions: What B2C Marketers Need To Know


The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. What is really your biggest market competition?

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WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality


It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. Take a look at some of the biggest data-centric challenges B2C marketers face today when attempting to implement an omnichannel strategy, and exactly what you can do to turn omnichannel into a marketing reality. Report Segmentation omnichannel omnichannel marketing whitepaper

Do You Have an Effective Omnichannel Marketing Strategy?


Marketing is an industry full to the brim with buzzwords. If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood. What is omnichannel marketing? First, let’s put omnichannel in context. Most importantly, your omnichannel marketing strategy must be consistent.

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now


When it comes to Instagram, ecommerce businesses by and large recommend the platform. 36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ).

The ABC’s of eTail East 2019 Takeaways: AI, Bankruptcy, Channels, and Data


Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. And while Fleet Feet’s 3D foot measuring may sound advanced, Jason is using this data for fairly conventional marketing, such as product recommendations. . “We’re

When Ecommerce Personalization Goes Wrong


As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Unfortunately, when ecommerce marketing goes wrong, it can go very, very wrong.

How to Re-Engage Your At-Risk Customers


As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products. Luckily, there are specific ecommerce marketing strategies that can help improve your chances of engaging at-risk buyers, such as Winback campaigns.

What is SMS Marketing and How Can It Power Your Ecommerce Brand?


Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing. When you look at the numbers, it’s clear why SMS marketing is such a huge opportunity: The global average open rate is 94%.

Weird, But True: Your Loyal Customers Have Multiple Identities


Six is the magic number when it comes to your loyal ecommerce customers. It may sound strange, but we’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. How do ecommerce customers buy today?

The Best B2B Ecommerce Platform for 2020

Ecommerce Platforms

Ecommerce is bigger today than ever. While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2

Why Should You Care About Ecommerce Lifecycle Automation?


As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers.

B2B Ecommerce (October 2019): The Step by Step Guide to Setup, Build & Grow a B2B Ecommerce Business

Ecommerce Platforms

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. Step 1: Select a Niche to set up Your B2B Ecommerce Business.

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The Inbox is Too Crowded: Find New Ways to Stand Out


Your ecommerce buyers are in the exact same boat. So why would they open your marketing email out of the hundreds they receive? As a B2C marketer, it’s your job to catch their attention in the confusion and chaos of a busy inbox.

6 Valuable Lessons from Etail East 2018


This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. We’ve broken down the top takeaways from all the best sessions and exactly what you need to know to succeed in the ever more competitive world of ecommerce. Traditional Brands Are Moving Aggressively into Ecommerce. “I Jim Edgett, Head of Integrated Marketing at Gamestop. For many B2C brands, the customer is the center of the world.

Top 9 Sessions to See at Shoptalk 2018


But before you join 7,500 other attendees at the world’s largest conference for retail and ecommerce innovation, you have a few things you should plan first. Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best.

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Top IRCE 2019 Sessions You Can’t Miss

ROI Revolution

IRCE is Internet Retailer ‘s annual conference for ecommerce businesses, and it kicks off next week at McCormick Place in Chicago, IL. This year’s stellar lineup covers myriad topics related to retail and ecommerce to inspire your success. Making Sense of Email Marketing Today.

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December 2019 Marketing News Recap

ROI Revolution

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S.,