Optimizely

NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? Here are my top 5 predictions for B2C marketing in 2018, tackling these questions to help you succeed in the coming year.

B2C 186

B2C Marketing Channel Customer Data 186

Kissmetrics

MARCH 30, 2018

E-commerce is growing at a meteoric pace, and there is no doubt about it. According to a recent study by Statista , retail e-commerce sales worldwide reached $2.4 Interestingly, this growth pattern is not solely a retail B2C phenomenon. In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

Forrester eCommerce

APRIL 28, 2022

The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.

B2C 195

B2C Marketing Customer Experience Omnichannel 195

Optimizely

MARCH 27, 2018

It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. The post WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality appeared first on Zaius. Crazy, right? .

Omnichannel 150

Omnichannel Marketing B2C eCommerce Marketing 150

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. New touchpoints.

B2C 59

B2C eCommerce Travel Consumer 59

Forrester eCommerce

JULY 15, 2020

Forrester is (re)launching its commerce services research. Regardless of your category or scenario — B2C, B2B, eCommerce replatforming, pivot to omnichannel, personalization, extension […].

B2C 301

B2C B2B Omnichannel Operations 301

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. As of 2021, mobile has continued to expand and proliferate the B2B eCommerce space, and its growth will likely extend over the coming years.

B2B 145

B2B eCommerce Payment Services Marketing 145

Optimizely

JANUARY 8, 2019

Have you implemented a contest marketing strategy for your B2C brand yet? Running contests is a great way to acquire new email addresses as part of your omnichannel marketing efforts , but you need to have a strategy if you want to succeed. Here’s how you can create your own online contest for your B2C company.

B2C 210

B2C Social Media Clothing Channel 210

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). When you sell your product through your own ecommerce store, you take back that control.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Groove

NOVEMBER 24, 2020

Are you considering migrating eCommerce platforms? Position your business for growth by aligning your eCommerce platform choices with your unique business goals. In this blog, we're sharing 5 features of BigCommerce Enterprise that help both B2B and D2C eCommerce stores create a seamless shopping experience and drive more revenue.

BigCommerce 368

BigCommerce Payments Payment Services B2B 368

GetElastic

AUGUST 10, 2021

An omnichannel approach enables businesses to deliver consistent, frictionless, and more convenient user experiences by interconnecting every customer touchpoint. Where omnichannel differs from a multi-channel approach, is that with a multi-channel approach, each touchpoint is launched, managed, and optimized in silos.

Omnichannel 148

Omnichannel Multi-channel Banking Food and Beverages 148

Ecommerce Platforms

AUGUST 10, 2021

Ecommerce merchants, save the date! “Make it Big” is back with more ecommerce industry experts, legends, and thought leaders than ever before. Make it Big is the biggest virtual ecommerce conference of its nature that's on-demand and free. What Is “Make it Big”? Who is the Make It Big Event For?

eCommerce 211

eCommerce Merchant Services BigCommerce Payment Services 211

Elsner

MAY 21, 2020

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B buyers now desire a more B2C like customer experience while purchasing products from a vendor. Below are some strategies for B2B Ecommerce stores: 1. Paid Media. Add Chatbots.

B2B 78

B2B eCommerce Improvements B2C 78

Forrester eCommerce

JUNE 25, 2019

“Omnichannel” – it’s everybody’s favorite word these days. But whenever I hear it, I am reminded of the sage words of The Princess Bride’s indefatigable Inigo Montoya, “You keep using that word. I do not think it means what you think it means.” And the adtech industry is no exception. It’s not that they don’t […].

Omnichannel 321

Omnichannel B2C Customer Marketing 321

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. What is Omnichannel Support? Benefits of Omnichannel Customer Support. Learn more!

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Prisync

MAY 9, 2018

Among various e-commerce platforms, Magento is the most popular open-source e-commerce platform provider loaded with rich features aims to help e-commerce entrepreneurs to grow their businesses. These Magento-expert agencies are ready to help e-commerce entrepreneurs from scratch to the post site launch.

eCommerce 52

eCommerce Magento eCommerce Platforms Merchant Services 52

GetElastic

JUNE 7, 2016

Navigating the omnichannel universe is a challenge for many retailers. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business. With e-commerce sales rising rapidly, there are a few key recommendations to consider so that your in-store sales remain healthy.

Omnichannel 113

Omnichannel eCommerce Multi-channel eCommerce Technology 113

Kibo

OCTOBER 8, 2021

By now, most retailers understand that customer experience (CX) is a priority when it comes to ecommerce. Retailers have come a long way in improving the customer experience for shoppers, focusing on personalization, omnichannel shopping experiences, and better overall customer relationship management. US consumers spent 32.4

eCommerce 62

eCommerce Fulfillment Omnichannel Department Stores 62

Fabric

NOVEMBER 2, 2023

Enterprise e-commerce platforms are purpose-built to handle the complex needs of large-scale retail operations. With global e-commerce sales projected to reach $6.3 A powerful solution for enterprise Enterprise e-commerce platforms are purpose-built to handle the complex needs of large-scale retailers.

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

Digital Doughnut

FEBRUARY 9, 2023

The fourth show in our Marketing Futures series that we’re producing in partnership with SAP, this episode explores brand strategy in the retail and ecommerce sectors, with a particular focus on omnichannel and customer loyalty.

Customer Loyalty 105

Customer Loyalty Omnichannel Customer eCommerce 105

Retail TouchPoints

MAY 18, 2023

“A well-crafted data strategy is the elixir to growth, especially for fast-growing brands with a strong omnichannel strategy,” Lisbona said in an interview with Retail TouchPoints. After six months of B2C sales in the U.S.,

POS 278

POS Channel B2C Social Media 278

Kibo

JANUARY 10, 2023

Whether you’ve been relying on a legacy or homegrown system, upgrading your technology stack with a headless eCommerce solution is a time-consuming and complex task. Kibo’s free RFP template for headless eCommerce solutions streamlines the process and focuses on selecting a vendor that best suits your eCommerce requirements. .

eCommerce 62

eCommerce B2C Download B2B 62

Kibo

FEBRUARY 24, 2022

Companies like Netflix, Uber, Etsy, and Amazon have long-known that microservices provide advantages over traditional monolithic systems, particularly when it comes to ecommerce. What is ecommerce microservices architecture? Microservices-based architecture is a modular approach to designing ecommerce software.

Payment Services 118

Payment Services eCommerce Omnichannel eCommerce Platforms 118

Optimizely

APRIL 30, 2019

Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing. Yet, most B2C marketers aren’t yet fully taking advantage of text message marketing and the benefits it can bring. The post What is SMS Marketing and How Can It Power Your Ecommerce Brand?

Marketing 268

Marketing eCommerce B2C Mobile 268

Retail TouchPoints

DECEMBER 21, 2023

Tailor checkout experiences in the same way as the rest of the ecommerce journey. B2B or B2C? Peter Karpas is CEO of Bold Commerce , the checkout company for leading omnichannel retailers and DTC brands. He has over three decades of experience in ecommerce, payments and fintech at companies including PayPal and Intuit.

Payments 278

Payments Retail Shipping Costs Social Media 278

RTP blog

AUGUST 16, 2019

And as e-Commerce develops into a perceived necessity among consumers, more closings could be on the way. Catering to both B2C and B2B buyers can help pave the way for additional revenue. As physical store locations continue to give ground to e-Commerce, now is the time to reconsider your business strategy.

Shipping Costs 150

Shipping Costs B2B Payments B2C 150

Retail TouchPoints

SEPTEMBER 8, 2023

He will be responsible for the strategic planning and execution of Rue21 business applications and operations, integration of ecommerce and back-office platforms, B2B and B2C initiatives and maintenance of retail.

Fashion 264

Fashion B2C B2B Customer Experience 264

Ecommerce Platforms

FEBRUARY 23, 2021

As your business grows, your enterprise ecommerce platform needs to be equipped to handle a range of tasks, from rendering product catalogs to managing orders. Your ecommerce software holds your company together and keeps it running when you’re trying to guide your clients through your checkout. The Best Enterprise Ecommerce Platforms.

eCommerce Platforms 118

eCommerce Platforms Merchant Services Shipping Costs eCommerce 118

GetElastic

JUNE 2, 2023

Headless commerce is a major topic for merchandisers and leading brands. But choosing a headless commerce platform isn’t easy. Many legacy eCommerce platform vendors retrofitting their solutions to embrace a “headless” approach and countless new startups are rushing into the space. What is a Headless Commerce Platform?

Magento 147

Magento B2C B2B BigCommerce 147

BigCommerce

MAY 31, 2018

In many cases, internal stakeholders don’t believe customers even want to buy from them online, so the time, expense, and complexity of launching an ecommerce site can seem both daunting and a waste of resources. They want a B2C-like online shopping experience , and B2B businesses who ignore this fact are going to get left behind.

B2B 320

B2B B2C eCommerce eCommerce Platforms 320

BigCommerce

JUNE 5, 2018

This blending of content and commerce to provide for both experience and consumerism is not unique to Amazon or Netflix – though they arguably do it the best. The State of Ecommerce in 2018. To understand the state of retail – especially ecommerce – think of it this way: 1. Commerce-led. What is Headless Commerce?

Payment Services 340

Payment Services eCommerce Marketing eCommerce Marketing 340

BigCommerce

SEPTEMBER 28, 2022

Ecommerce may have roots all the way back to 1969, but there’s no doubt that the last two years have…

Beauty and Health 246

Beauty and Health eCommerce BigCommerce Consumer 246

GetElastic

OCTOBER 21, 2022

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. Search Engine Optimization Experts. Andrew Youderian: Founder of eCommerceFuel.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

RTP blog

APRIL 9, 2018

These investments speak to Nordstrom’s commitment of providing superior service through the omnichannel and personalization capabilities these technologies bring to the table. Blending Online And Offline Nordstrom’s acquisitions further support the importance of omnichannel experiences.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Omnisend

DECEMBER 14, 2023

Reading Time: 8 minutes There’s a common myth that ecommerce apps are only useful for large and established online stores. That they’re unnecessary for small ecommerce businesses. This article explores some of the best ecommerce apps, including their key features, pros, cons, and pricing. The reality? Let’s get started!

Payment Services 78

Payment Services Shipping Costs eCommerce Shopify 78

Optimizely

DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. In the world of ecommerce, your buyers go through a series of stages in their lifecycle as customers.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Retail TouchPoints

APRIL 18, 2024

Founded by Jet.com and Walmart veteran Marc Hostovsky in 2019, Minoan is looking to enable an entirely new kind of retail — native commerce. A room at the Mint House 70 Pine location in NYC. It makes that decision to purchase just a little more considered. ”

Travel 262

Travel Banking Retail B2B 262