Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. It takes a special platform to do this: a B2C CRM.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

Optimizely

NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? Here are my top 5 predictions for B2C marketing in 2018, tackling these questions to help you succeed in the coming year.

B2C 186

B2C Marketing Channel Customer Data 186

Optimizely

JANUARY 8, 2019

Running an online contest to capitalize on the mood of consumers during the dreary days at the start of a new year is a great example of successful contest marketing. Have you implemented a contest marketing strategy for your B2C brand yet? Here’s how you can create your own online contest for your B2C company.

B2C 210

B2C Social Media Clothing Channel 210

GetElastic

SEPTEMBER 1, 2021

While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires. “If Just like B2C, eCommerce adoption will become inevitable even for those in the B2B space. As our founder Harry Chemko stated back in 2018 – B2B will look more like B2C.

B2B 147

B2B eCommerce B2C Payment Services 147

Optimizely

NOVEMBER 16, 2017

In order to succeed, B2C marketers have to be half artist, half data scientist. It’s time for B2C marketers to get a better handle on customer data. For example, your customer data is collected in: An ESP. For many B2C marketers, this is unsustainable. Without it, you’ll be flying blind. Too many marketing platforms.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

BigCommerce

JUNE 15, 2017

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. Legacy B2B and wholesale brands are needing to launch additional B2C channels to harness consumer fanfare around their product. The retail space is competitive and ever-changing.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

B2C 170

B2C Consumer Shipping Costs Supplies 170

RTP blog

APRIL 26, 2018

Intelligentsia Coffee, Sugarfina Show That Retailers Must Treat B2B Buyers Like Retail Shoppers Both conferences included examples of the benefits of serving every channel in retail — including wholesale. Another example of retail’s impact on B2B comes from an unlikely source — luxury candy boutique Sugarfina.

B2B 150

B2B B2C Magento eCommerce 150

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Every year, B2B buyers are acting more and more like B2C buyers. Let’s get to it.

B2C 114

B2C B2B eCommerce Live Chat 114

GetElastic

AUGUST 10, 2021

Below is a list of prime omnichannel examples from eight renown brands across a variety of industries to give you an idea of how you can adapt an omnichannel strategy to your business. With such a truly interconnected, seamless digital experience, they are one of the top omnichannel experience examples. Starbucks & Dunkin Donuts.

Omnichannel 148

Omnichannel Multi-channel Banking Food and Beverages 148

Retail TouchPoints

MARCH 19, 2024

I own an agency that works with B2C and ecommerce companies that rely heavily on great creative in their paid social campaigns. Bryan Karas is the Founder and CEO of Playbook Media , a full-service digital marketing agency that works with clients in B2C, ecommerce and B2B.

B2C 248

B2C Multi-channel B2B Marketing 248

Kissmetrics

NOVEMBER 19, 2021

Examples of actions you might want your visitors to take include: signing up for a newsletter downloading a free product demo scheduling a call subscribing to a newsletter using a discount code. Here’s an example from Officevibe , a team-building tool for businesses. A/B Test Your CTAs. It all comes down to A/B testing.

Webinar 297

Webinar Social Media B2C B2B 297

Optimizely

JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. For example, as soon as a new buyer completes a purchase, they’re added automatically to a new buyer segment. This is a powerful technology for B2C marketers because it saves time and makes your marketing far more personalized than before.

Customer 334

Customer B2C Customer Data Improvements 334

Retail TouchPoints

DECEMBER 21, 2023

There are a few common examples of this “take no prisoners” strategy, but one of the most egregious is stripping the checkout of any features that could possibly stand between a shopper and their final purchase. Picture, for example, a shopper waiting in the carpool line, scrolling endlessly on their phone as they wait for school to get out.

Payments 255

Payments Retail Shipping Costs Social Media 255

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. For example, what are you trying to achieve?

B2B 314

B2B B2C Multi-channel Marketing 314

Optimizely

OCTOBER 23, 2018

With B2C ad copy, you don’t have 1,000 words to explain your reasoning in a carefully researched blog post Nor do you have 30 seconds, a towering budget, and actors to convey your brand’s key selling point. Check out this example from Homepolish , which uses a single sentence spread across a series of pictures to convey its message.

B2C 345

B2C Games PPC Social Media 345

Wiser

OCTOBER 11, 2023

B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. For example, Amazon and eBay. An example would be a software company selling business tools to other companies. An example would be a freelancer selling their skills to businesses.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

Optimizely

OCTOBER 30, 2018

Modern-day B2C marketers realize there are new rules when it comes to winning customers over. Real-life examples of brands doing lifecycle marketing well. • …and much more! In this whitepaper, we’ll break down everything you need to do to be successful at lifecycle marketing and earn your customers’ loyalty.

Customer Loyalty 231

Customer Loyalty Marketing Customer B2C 231

MagentoBrain

MAY 23, 2023

Welcome to this post "From Amazon Business to Alibaba: The Top B2B E-commerce Examples to Learn." In this post, we will explore the best B2B e-commerce examples that businesses can learn from to improve their online presence and increase sales. Alibaba Alibaba is a Chinese e-commerce giant that operates in the B2B and B2C space.

eCommerce 52

eCommerce B2B Payment Services Shipping Costs 52

FastSpring

OCTOBER 25, 2023

And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. For example, if February shows a percentage of 90%, that means it is 10% lower in sales compared to the monthly average. Are you optimizing all possible Q4 sales opportunities for your software business? Below, we’ll cover: U.S.

Merchant Services 135

Merchant Services Payment Services Payments B2C 135

Retail TouchPoints

NOVEMBER 16, 2023

Marks and Spencer’s is a great example of a company that knows how to create powerful own-label brands. For example, its plant-based private-label brand, Plant Kitchen , has distinctive branding and packaging that stays in line with the high-quality look of the brand, still at an own-label price point.

Retail 249

Retail B2C B2B Consumer 249

Optimizely

DECEMBER 14, 2017

Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand. For example, you can track customers that are: Highly engaged, with more than 2 interactions per month.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Retail TouchPoints

AUGUST 29, 2023

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Personalization doesn’t work if, for example, you know the customer deeply on the app but they’re a stranger if they call for support. It has to be cross-channel.

Multi-channel 229

Multi-channel Retail Customer Experience Customer Data 229

Retail TouchPoints

FEBRUARY 18, 2022

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. The new Wish Clips feature allows merchants to create and upload five- to 30-second video clips that showcase their product in action.

Magazine 252

Magazine Shopping Carts B2C Fashion 252

GetElastic

DECEMBER 28, 2021

In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. Second, there are also two B2C platforms. And we aren’t the only ones witnessing this trend.

B2C 148

B2C B2B Technology Channel 148

Optimizely

SEPTEMBER 26, 2017

Let’s take a look at five email examples that can provide some inspiration for your future email campaigns. In fact, 81% of B2C marketers use welcome emails. For example, Seafolly, a beachwear retailer, uses welcome emails to help new customers connect with the brand immediately. Welcome emails. Newsletters. Thank You.

Marketing 236

Marketing B2C Accessories Download 236

Optimizely

MARCH 21, 2019

Some examples of this include: Personalized product recommendations based on browsing history. For example, if you use a B2C CRM that provides a preference center, subscribers can easily opt in and opt out as often as they like to specific messages. There simply is no one-size-fits-all approach in B2C marketing.

Improvements 315

Improvements B2C Channel Article 315

Optimizely

AUGUST 31, 2018

Repeat purchase rate is incredibly important to building a sustainable B2C business. In this whitepaper, we will walk you through the current stage of customer loyalty in today’s ecommerce, 6 key steps to engineer the repeat purchase, along with examples of brands that have mastered the art of repeat purchase.

Customer Loyalty 199

Customer Loyalty B2C Arts eCommerce 199

Retail TouchPoints

FEBRUARY 1, 2022

One example from Marketplacer headquarters is the Buy From The Bush marketplace, designed to shine a spotlight on rural and regional small businesses impacted by drought, bushfires and now COVID-19, and promote their products and connect them to buyers across Australia and beyond. Jim Stirewalt is the U.S. President of Marketplacer.

Small Business Retail 250

Small Business Retail Supplies Retail B2C 250

Optimizely

MAY 24, 2018

For a B2C brand, selling through Amazon is both a blessing and curse. Amazon has a million regulations for B2C brands, only allowing certain types of product features, descriptions, and pictures on your pages. For example, not every brand is allowed to use video, but what if video is one of the best ways to showcase your product?

eCommerce 170

eCommerce Customer B2C Customer Experience 170

Retail TouchPoints

SEPTEMBER 28, 2021

Since it sells directly to consumers and to retailers (B2C and B2B ecommerce), Hearts on Fire needed to create two differentiated experiences that could be personalized to a buyer’s specific needs. For example, Hearts on Fire has dedicated Perfection Stylists available to answer questions on returns, specials orders, ring sizes and more.

eCommerce 266

eCommerce B2C Jewelry Outdoor 266

Groove

JUNE 25, 2020

For example, if your client has both B2B and B2C sales, you can put B2C deals into its own eCommerce pipeline, so you don't mess up their B2B pipeline. Benefits of the BigCommerce & HubSpot Integration. First, this integration gives you the ability to choose which pipeline your deals go into.

BigCommerce 349

BigCommerce B2C B2B eCommerce 349

Optimizely

APRIL 30, 2019

Yet, most B2C marketers aren’t yet fully taking advantage of text message marketing and the benefits it can bring. We’ll delve into what kinds of SMS marketing campaigns you can run and the many possibilities to boost your B2C brand’s revenue. SMS marketing campaign examples. Ready to try it out? What is SMS marketing?

Marketing 268

Marketing eCommerce B2C Mobile 268

Algopix

MARCH 8, 2022

There are three main types of eCommerce marketplaces: business-to-business (B2C), business-to-consumer (B2C), and peer-to-peer (P2P). Examples of popular B2B marketplaces include Amazon Business, Alibaba, DesignRush, Global Sources, and IndiaMART. A B2C marketplace matches individual consumers with vendors. Conclusion.

Merchant Services 78

Merchant Services Payment Services Consumer B2C 78

Retail TouchPoints

SEPTEMBER 26, 2023

I’m not sure another example exists of a retailer operating at a gross loss for more than a few months. Nicholas Parks, President of Snob Foods , said in comments provided to Retail TouchPoints that “Amazon owns the platform, so they pay nothing for ad space and assess nothing toward logistics fees.

Small Business Retail 250

Small Business Retail B2C Electronics Fulfillment 250

Kibo

APRIL 19, 2022

The difference between B2C and D2C Commerce. There’s a difference between a D2C business model and a business-to-consumer (B2C) model. A B2C model requires inventory to pass through one or more intermediaries before it gets from the brand/manufacturer to the consumer. A consumer buys the latest iPhone on Amazon.

Payment Services 127

Payment Services Customer B2C Social Media 127

Optimizely

DECEMBER 14, 2017

Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand. For example, you can track customers that are: Highly engaged, with more than 2 interactions per month.

Customer 150

Customer B2C Customer Loyalty Customer Data 150