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The Importance of QR-Connected Packaging for CPG Food and Beverage Brands

Digital Doughnut

In today's digital age, consumer packaged goods (CPG) food and beverage brands are continually seeking innovative methods to engage with their customers and create memorable experiences.

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Alibaba Boosts Revenue 34% To $21.8 Billion In Q2

Retail TouchPoints

Alibaba’s cross-border B2C marketplace Tmall Global has launched the Go Global 11.11 Alibaba’s Taobao Deals, which enables merchants and manufacturers to sell directly to value-conscious consumers, also posted strong results, reaching approximately 40 million MAUs in June 2020 since a new version of the platform was launched in March.

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How Your Brand Can Reward Holiday Shopping Procrastinators

Retail TouchPoints

Of those last-minute types, 46% expect to buy cards for food and beverage, 37% for large electronics and 30% for makeup and skincare. Importantly, more than half of consumers (57%) expect to wait until the last minute (December or later) to buy gift cards this year.

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8 Amazing Omnichannel Experience Examples from the World's Top Brands

GetElastic

While some of the most noticeable are from companies you probably come across day-to-day, it’s important to highlight that you don’t need to be a B2C retailer to adopt an omnichannel strategy, or that you have to focus on the customer-facing experience to have an omnichannel approach impact your business’ bottom line.

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What is Field Marketing and How Can You Get Started?

Wiser

This is what makes field marketing such a powerful piece of the marketing puzzle for B2C manufacturers and retailers. Let’s look at a few retail verticals where field marketing can drive sales and greater consumer insights: Food and beverage. Field marketing is a vital part of any B2C marketing team. Home goods.

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The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

And, it’s not just for B2C organizations. Emotional marketing can be hugely profitable for both B2C and B2B organizations. Knorr, a food and beverage brand, wanted to get millennials talking (and buying) its products. B2B marketers should use emotional marketing if it makes sense for their entire strategy.”

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December 2019 Marketing News Recap

ROI Revolution

This can also refer to stores like Trader Joe’s being driven by their own private labels, and stores like Target introducing new “brandless” private labels like Good & Gather, a food and beverage store providing “great food made for real life.” Listen instantly here! Upcoming 2020 Reports.