Optimizely

JANUARY 4, 2018

It’s now returns season, and that can be almost as difficult for B2C businesses as the holidays themselves. Customers are trying to return gifts that are the wrong size, broken, unwanted, or otherwise flawed in some way. So what does the Endowment Effect have to do with returning gifts? Or, almost. How returns impact ownership.

Gifts 335

Gifts B2C Definition Customer 335

Optimizely

MAY 24, 2018

For a B2C brand, selling through Amazon is both a blessing and curse. Amazon has a million regulations for B2C brands, only allowing certain types of product features, descriptions, and pictures on your pages. This can be incredibly frustrating for you as a B2C marketer, and can actually hurt your sales in the long run.

eCommerce 170

eCommerce Customer B2C Customer Experience 170

Groove

JANUARY 19, 2022

In our 15 years as an eCommerce agency, we’ve noticed that the lack of product details on a product page is a common problem among both B2C and B2C eCommerce merchants. Potential Friction Point: Lack of Product Details. Content must be added around a product to educate potential customers on what they’re buying.

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Optimizely

MAY 10, 2018

While I can’t say for sure how the B2C marketers came up with the ideas behind the scenes or what the click-through rate really is, there’s definitely something valuable to learn from these unique and somewhat strange ecommerce Facebook ads. Take this example from Greetabl , which offers something a little different for a Mother’s Day gift.

eCommerce 353

eCommerce Definition B2C Social Media 353

Optimizely

SEPTEMBER 11, 2018

Have you ever actually asked your customers what they think of your B2C brand? With surveys, you can find out first-hand what buyers really and truly want from your B2C brand. Surveys are an incredibly valuable tool for B2C marketers, and one you should use with care. If not, you’re missing out on key data points.

Customer 250

Customer B2C Social Media Improvements 250

Optimizely

AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Maybe she bought a product as a gift for a friend who is having a baby, giving the retailer the wrong signals.

eCommerce 199

eCommerce B2C Gifts Marketing 199

GetElastic

SEPTEMBER 14, 2021

With the release of these new innovations, Elastic Path is making it easy to support your complex eCommerce strategy across multiple business models such as B2C, B2B, B2B2C, and DTC. Catalog Composer will be key in managing catalogs across your B2B, B2C and B2B2C business models 5x faster than any other eCommerce solution.

B2C 113

B2C B2B Gifts Management 113

Retail TouchPoints

APRIL 28, 2021

Our retail network is, and remains, one of the best ways to deliver a meaningful brand experience,” said Jean-Christophe Jaunin, Global B2C Head at Nespresso in an interview with Retail TouchPoints. “We The flagship boutique also provides exclusive services, such as gift engraving and product personalization.

Arts 289

Arts Beauty and Health B2C Gifts 289

Optimizely

DECEMBER 12, 2017

As a B2C marketer, what’s your biggest challenge in terms of reaching and engaging this audience effectively? We’re focused on expanding our customization throughout the remainder of the year so you can give a personalized gift to your loved one for the holidays. There are so many peopthathan can find a use for our product.

eCommerce 300

eCommerce Outdoor B2C Social Media 300

FastSpring

OCTOBER 27, 2021

Each year, the company gifts ten year-long premium plan memberships. “We They allow current users to gift a subscription to their friends and family members for as little as $1. Gift subscriptions work well for MacKeeper, which makes cybersecurity software. MacKeeper runs the same holiday referral campaign each year.

Payment Services 78

Payment Services Customer Gifts Subscription 78

Optimizely

OCTOBER 25, 2018

How hyperbolic discounting applies to B2C marketers. As a B2C marketer, it’s vital to understand hyperbolic discounting since it can have a huge impact on whether your customers buy and what price they’re willing to pay. You might be thinking that’s a lot of psychology for a marketing blog post.

eCommerce 218

eCommerce Payment Services B2C Presentation 218

GetElastic

NOVEMBER 19, 2019

Differences Between B2B and B2C Loyalty Programs. B2C loyalty programs are suitable for engaging, retaining and rewarding consumers. Businesses can redeem their points with gift vouchers to buy HP products from authorized partners. However, a loyalty program must be valuable to the customer to win loyalty. Let’s find out.

B2B 104

B2B Payment Services B2C Payments 104

Korona

JANUARY 30, 2023

Inventory management, CRM, loyalty programs, accounting integration, transaction processing, and gift cards are all elements that you look for when shopping for a point of sale provider. No Fees for Your Gift Cards Gift cards can be a major pain for some retail businesses. With KORONA POS, it’s the complete opposite.

POS 52

POS Merchant Services Other Payment Services 52

365 Retail

MARCH 8, 2023

Market research firm Forrester predicts a fifth of B2C brands in China will use digital idols to improve consumers’ shopping experiences in 2023. Last year, the total number of luxury gifts purchased by consumers born after 1995 surpassed those born before 1985 for the first time on Tmall Luxury Pavilion.

eCommerce 72

eCommerce Outdoor eCommerce Marketing Hobbies 72

Optimizely

DECEMBER 12, 2017

As a B2C marketer, what’s your biggest challenge in terms of reaching and engaging this audience effectively? We’re focused on expanding our customization throughout the remainder of the year so you can give a personalized gift to your loved one for the holidays. There are so many peopthathan can find a use for our product.

eCommerce 150

eCommerce Outdoor B2C Social Media 150

BigCommerce

JUNE 20, 2017

Customization: Personal engraving, gift boxing, etc. Our team provides a high quality customer service to both B2C and B2B. After all, what someone sees increases their trust of any site they are on. And trust is what wins you sales. A few final detail that matters: Variants on product pages: Which size, color, band, stone, etc.

Jewelry 276

Jewelry Accessories BigCommerce eCommerce 276

Optimizely

AUGUST 15, 2018

When it comes to ecommerce technology, what do you think are some of the biggest challenges facing B2C marketers? They get some sort of gift certificate. There’s always an origin story that’s connected to product, rather than just trying to make money. Tech stack is a really hot topic the larger a business gets.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

PFS

NOVEMBER 10, 2017

This year, approximately 43% of B2C eCommerce marketers plan to prioritize email campaigns as their top marketing channel for holiday sales (Zaius). For example, if you typically publish a holiday gift guide (most retailers do), you can easily tailor your campaign to subcategories (e.g., gifts for mom, gifts for grandchild, etc.).

Marketing 61

Marketing Gifts B2C Channel 61

Kissmetrics

JUNE 14, 2018

Holly Feld, owner of FlyAway BlueJay, said this about her experience with buyable pins: “Buyable Pins makes Pinterest more user friendly for both people shopping for the perfect gift and for businesses trying to reach new clients.”. And, it’s not just for B2C organizations.

Social Media 220

Social Media Definition B2C Food and Beverages 220

Kibo

JULY 24, 2020

Managing all of this while keeping the wheels turning requires robust admin tools that offer multi-layered B2B and B2C management. Kibo’s robust admin capabilities help you manage your site efficiently across B2B and B2C while ensuring users can access what they need and accomplish their goals. Click Here. Advanced Catalog Management.

eCommerce Platforms 117

eCommerce Platforms Payment Services Payments eCommerce 117

Blue Acorn

OCTOBER 25, 2017

When it comes to segmentation, you’ll already have a list of customers that buy every year or so (B2C as well as potentially B2B customers), so talk to them well in advance. In most cases they are gift customers shopping for others. Remind them that you’re here, and ask for their business back.

Shipping Costs 67

Shipping Costs Gifts B2B Shipping 67

BigCommerce

MARCH 6, 2018

To encourage submissions, Rivet helped us incentivize this process via a contest in which customers who submit images are entered to win a $100 gift certificate once a month. Within a year, we gathered more than 2,000 user-generated photos, and began highlighting them all over our website, videos, blog and on our social accounts.

B2B 371

B2B Magento BigCommerce Shipping Costs 371

BigCommerce

MARCH 31, 2017

Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant launched a business-to-employee ecommerce site with BigCommerce, saw incredible growth and then used that same site to sell B2B and B2C.

B2B 402

B2B eCommerce B2C Merchant Services 402

Ecommerce Platforms

MAY 3, 2023

Shopify Plus merchants can also track wholesale orders, send invoices, and leverage the existing product data and apps on their Shopify store to manage B2C and B2B sales at the same time. You can track everything from sales from gift cards to how many customers approach your store from social media and more.

Shopify 104

Shopify Merchant Services Shipping Costs Payment Services 104

GetElastic

JULY 25, 2022

While traffic and sales were brisk leading up to and during the winter games nothing prepared us for the day that Oprah Winfrey gifted each member of her audience a pair of the red Olympic Winter Games mittens. We’d then layer this B2C shopper workload with an Admin workload simulating catalog editing and publishing operations.

eCommerce 78

eCommerce Multi-channel B2C Games 78

GetElastic

FEBRUARY 13, 2019

Gifts purchased in the late fall aren’t discovered to be the wrong size or color until late December — by then, the chance to return the purchase has passed. Selecting the right holiday gift isn’t easy, therefore merchants should always expect a post-holiday increase in returns. The Return Window Is Narrow.

Shipping Costs 117

Shipping Costs Merchant Services Retail eCommerce 117

Kissmetrics

MARCH 30, 2018

Interestingly, this growth pattern is not solely a retail B2C phenomenon. trillion, which is 235% higher than B2C. Once you have your first batch, you can start sending coupons and gift codes to your list via SMS and encourage customers to visit your brick-and-mortar store and redeem them. trillion in 2021.

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

Ecommerce Platforms

FEBRUARY 23, 2022

Unlike many of its competitors, Shoplazza provides everything you need to create scalable DTC brands, and B2C ecommerce businesses accommodating corporate policies, training, and culture to fast-track your brand onto the global market. Launched in 2017, Shoplazza established itself as a marketing and eCommerce SaaS with a difference.

Payment Services 104

Payment Services Shipping Costs SEO PayPal 104

SellBrite

JUNE 7, 2017

As a reward for leaving a review, you can offer a discount on future purchases or a reward unrelated to your store such as a gift card. In B2C it’s about furthering or deepening the experience.”. Second, it lets them know you have confidence in your product and aren’t afraid to ask people for reviews. Do you have another upsell?

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Ecommerce Platforms

JULY 26, 2018

What's great about Ambassador is that both B2B and B2C online stores are seeing success with the platform. Ambassador has both, along with multi-currency support, multi-language tools, gift cards, and custom rewards. Ambassador Review: The Best Features. Not only that, but it doesn't matter how big your store is.

eCommerce 116

eCommerce Multi-channel Shopify Payment Services 116

GetElastic

FEBRUARY 13, 2019

Gifts purchased in the late fall aren’t discovered to be the wrong size or color until late December — by then, the chance to return the purchase has passed. Selecting the right holiday gift isn’t easy, therefore merchants should always expect a post-holiday increase in returns. The Return Window Is Narrow.

Shipping Costs 90

Shipping Costs Merchant Services Retail eCommerce 90

Ecommerce Platforms

APRIL 2, 2021

There are discounts, coupons and gift cards to explore, real-time shipping quotes, and a fully customisable checkout environment. With both B2B and B2C capabilities, there’s no limit on what you can accomplish, and companies can create shopping experiences anywhere through application devices, DXP, and CPS systems.

BigCommerce 152

BigCommerce Shopify Shipping Costs Merchant Services 152

Smile.io

OCTOBER 30, 2019

As a reward, you can give a customer points towards their next purchase or provide them with a gift or discount on their next purchase. For example, I would ask our B2B customers' radically different questions than our B2C customers. Would you give this as a gift to someone, why or why not?

Social Media 46

Social Media eCommerce Gifts Jewelry 46

FastSpring

FEBRUARY 8, 2023

Upsells, cross-sells, one-time fees, discounts, and gifts. While they can support B2B and B2C transactions, customers suggest that they’re better suited for monthly rather than annual billing models. Fixed, per seat, metered, tiered, and bundled billing. Prorated billing to accommodate upgrades and downgrades mid-cycle.

Payments 78

Payments Payment Services Merchant Services Subscription 78

Korona

OCTOBER 22, 2022

If you run a liquor store , QSR , golf course , grocery store , convenience store , or any other type of B2C business, you’ll need to equip it with a point of sale system. Factoring in fees for additional software features, such as advanced analytics, loyalty, and gift cards, you could be paying over $100/month for your POS system.

POS 40

POS Payment Services Merchant Services Small Business Retail 40

Korona

OCTOBER 22, 2022

If you run a liquor store , QSR , golf course , grocery store , convenience store , or any other type of B2C business, you’ll need to equip it with a point of sale system. Factoring in fees for additional software features, such as advanced analytics, loyalty, and gift cards, you could be paying over $100/month for your POS system.

POS 40

POS Payment Services Merchant Services Small Business Retail 40

Kibo

MARCH 17, 2023

While BOPIS is growing in popularity in the B2C space, B2B distributors are also implementing BOPIS strategies to enable buyers to pick up orders at local brand locations. Order: Order is routed to fulfillment locations by order type like “sales order” or service purchased like “assembly” or “gift wrap.”

Fulfillment 62

Fulfillment Operations Shipping Costs Merchant Services 62