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How to Use eSports Marketing to Grow Your B2C Reach

Kissmetrics

Why would a B2C business want to choose eSports marketing over another strategy? How do you use it? 6 B2C eSports Marketing Strategies to Try. Now that you understand the power of an eSports marketing strategy, you need to know how to implement it. Is it the right fit for your business? It might be. Why eSports Marketing?

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Long B2C Sales Cycle? Use Content to Power Marketing

Optimizely

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.

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How to Use Voice as a B2C Acquisition Channel

Optimizely

As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers. This means that your B2C business absolutely must have a strategy around voice — there is no other option. Now is the time to get started.

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How to Run an Online Contest for Your B2C Brand

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Have you implemented a contest marketing strategy for your B2C brand yet? Sending out an email to your entire mailing list with details of the prize, along with a link to click to enter your details, is an outdated example of how to run an online contest. Here’s how you can create your own online contest for your B2C company.

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Emerging Trends That Will Move Commerce in 2022

What’s driving the shift away from ‘one-stop-shop’ marketplaces (and how specialty retailers should respond). The B2C and B2B eCommerce trends that we expect to accelerate. The friction points that could hold you back – and how to overcome them. Three areas of customer experience to focus on in 2022.

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The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Optimizely

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. These three roles are all very different, but equally important to success in B2C marketing today. Want to know how to become a three-pronged Renaissance Marketer yourself? Get the Whitepaper Now.

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Make the Transition from B2B to B2C Marketing

Optimizely

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. You’ll be doing the selling.

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