BigCommerce

MAY 2, 2022

At BigCommerce, we strive to provide the best tools and resources to help merchants across the world make the most…

BigCommerce 345

BigCommerce eCommerce Platforms B2C B2B 345

Kissmetrics

JULY 27, 2021

eSports was somewhat of an underground industry coveted by the most loyal fans. Today, eSports is a booming industry ripe for the taking by smart but strategic business owners who understand their audience. eSports is the projected 1,790 million dollar industry taking hold of Millenials. What Is eSports Marketing? It might be.

B2C 312

B2C Marketing Games Social Media 312

Optimizely

MARCH 22, 2019

Of more than 500 entries submitted, Zaius was one of the top picks as voted by industry experts. . At the same time, technology is becoming a larger and larger part of every marketer’s role — no matter the industry. The post Zaius: The Award-Winning CRM for B2C Marketers appeared first on Zaius. Martech Madness.

B2C 286

B2C Marketing Technology Channel 286

Optimizely

DECEMBER 25, 2018

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. You’ll be doing the selling.

B2C 218

B2C B2B Marketing Technology 218

Optimizely

NOVEMBER 14, 2018

Branding is tough for any B2C business, but is even more challenging in the fast-growing cannabis industry. Carter is focusing on the cannabis industry. Something really interesting about this industry is in a way, this is still an outlaw industry. In any other industry, they want to be found. Huge mistake.

Marketing 323

Marketing B2C Social Media Arts 323

Forrester eCommerce

AUGUST 5, 2021

This just in: Forrester asked 150 US B2C marketing executives (across industries) how challenging the various 2022 priorities will be to achieve. Seventy-one percent of B2C marketing execs indicated that demonstrating the value of marketing to the CEO, CFO, and the board will […]. But what will be the most challenging?

B2C 477

B2C Marketing Customer 477

Optimizely

DECEMBER 11, 2018

The role of B2C marketers is shifting rapidly. Today’s B2C marketers have to be a combination of artist, data scientist, and technologist in order to succeed in an incredibly competitive consumer market. He has worked in CRM and email marketing in various industries for over a decade. Watch the Webinar Now.

B2C 150

B2C Webinar Marketing Apparel 150

ESW

AUGUST 29, 2023

Since 2019, ESW and SalesForce Commerce Cloud (SFCC) have worked together to propel the world’s best-loved brands into new markets with industry-leading solutions that grow business and create exceptional customer experiences. And now, that solution is available for SFCC clients on the Salesforce AppExchange. Take Movado Group Inc (MGI).

B2C 78

B2C Payment Services Multi-channel Payments 78

GetElastic

NOVEMBER 9, 2021

Industry analyst Gartner released an eye-opening look at the digital commerce landscape, largely influenced from pandemic aftershock. Significant shifts occurred in the presence of digital commerce platforms, but also a turn towards B2B initiatives versus what has been historically B2C led. The results are in. The results are in.

B2C 146

B2C B2B Customer Retention Subscription 146

Optimizely

JANUARY 10, 2019

The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. These three roles are all very different, but equally important to success in B2C marketing today.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

Optimizely

JANUARY 8, 2019

Have you implemented a contest marketing strategy for your B2C brand yet? Here’s how you can create your own online contest for your B2C company. This doesn’t just work in the high-end consumer industries. Online contests are a great way for B2C brands to reach new audiences, acquire new emails, and build brand awareness.

B2C 210

B2C Social Media Clothing Channel 210

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. The choice is yours.

B2C 91

B2C eCommerce Travel Consumer 91

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Strategies for Adapting in a Cookieless World As the industry braces for the gradual loss of data, priorities pivot. The sunset of third-party cookies isn’t the end; it’s a new beginning.

Social Media 267

Social Media B2C B2B Customer Data 267

BigCommerce

MAY 27, 2020

At BigCommerce, our goal is to provide you with the tools and resources you need to build, innovate and grow…

BigCommerce 273

BigCommerce eCommerce Platforms B2C B2B 273

Optimizely

MAY 20, 2019

Boston, MA: Zaius , the world’s leading B2C CRM, announced today four new executive hires to further accelerate growth and the company’s clear leadership in the MarTech industry. This experience will be invaluable as we revolutionize how B2C companies delight their customers at every interaction.”. About Zaius.

B2C 150

B2C Marketing Customer Customer Loyalty 150

Forrester eCommerce

OCTOBER 5, 2023

The Hollywood strikes put generative AI's impact on creative roles into the spotlight. Learn some of the long-term implications in this post.

Channel 391

Channel B2C B2B Marketing 391

Fabric

FEBRUARY 15, 2021

Most articles about building e-commerce software focus on B2C (business-to-consumer) settings. While B2C is widely written about, there are far fewer technical guides for developers in the $1.3 trillion B2B (business-to-business) e-commerce industry.

eCommerce 246

eCommerce B2B eCommerce Software B2C 246

Forrester eCommerce

MAY 8, 2020

Stay-at-home orders and pervasive consumer fears have devastated the travel industry, which, after setting profit records a few months ago, has been reporting losses around $18 billion a week since March. Preparing for recovery begins with measuring the evolution of consumer motivation, attitude, and behavior.

Travel 303

Travel Consumer B2C Customer 303

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. The choice is yours.

B2C 59

B2C eCommerce Travel Consumer 59

RTP blog

APRIL 26, 2018

“We have a cold coffee solution that we’re expanding our SKUs in, and we’re also working on moving into the ready-to-drink space, which is already a very popular segment in the coffee beverage industry. It’s pretty crowded and we’re not the first-to-market so we’re trying to make some headway with these products.”

B2B 150

B2B B2C Magento eCommerce 150

Optimizely

JULY 18, 2018

If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and What’s your favorite ecommerce blog right now? BigCommerce? Maybe Zaius? But wait, B2B?

B2C 150

B2C B2B Marketing BigCommerce 150

Forrester eCommerce

JULY 13, 2021

With further rollouts in 2021/2022, we expect to see this digital currency significantly impact a variety of B2C and B2B industries across financial services, retail, transportation, and entertainment. In fact, the digital yuan […].

Digital Currency 276

Digital Currency Banking Financial Services B2C 276

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . The post How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform appeared first on ChannelAdvisor.

Multichannel 97

Multichannel B2C B2B eCommerce 97

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . The post How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform appeared first on ChannelAdvisor.

Multichannel 95

Multichannel B2C B2B eCommerce 95

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Every year, B2B buyers are acting more and more like B2C buyers. Let’s get to it.

B2C 114

B2C B2B eCommerce Live Chat 114

Forrester eCommerce

AUGUST 19, 2020

The COVID-19 pandemic upended the 2020 plans of many B2C marketers — amounting to a projected 28% decline in US marketing spend through 2021. Many companies, especially those in hard-hit industries like travel and fashion retail, were […].

Marketing 294

Marketing B2C Travel Fashion 294

Retail TouchPoints

MARCH 19, 2024

There’s a whole creative AI industry out there, churning out material for marketing campaigns without much more than a few prompts from humans. I own an agency that works with B2C and ecommerce companies that rely heavily on great creative in their paid social campaigns.

B2C 244

B2C Multi-channel B2B Marketing 244

Retail TouchPoints

SEPTEMBER 8, 2023

He will be responsible for the strategic planning and execution of Rue21 business applications and operations, integration of ecommerce and back-office platforms, B2B and B2C initiatives and maintenance of retail.

Fashion 236

Fashion B2C B2B Customer Experience 236

CPC Strategy

APRIL 16, 2024

B2C marketing leaders can use this research by Principal Analyst Tina Moffett to understand the intersection of marketing analytics capabilities and use cases to determine the vendor or service provider best positioned for their analytics and insights needs.

Marketing 90

Marketing B2C eCommerce Channel 90

ROI Revolution

OCTOBER 1, 2021

The lawn and garden industry has seen impressive growth over the past several quarters, with the pandemic pushing more people to spend more time tending to their homes. As the market remains uncertain and consumer habits continue to fluctuate, what does the future hold for the lawn and garden industry? Published October 1, 2021.

Outdoor 78

Outdoor B2C Supplies Consumer 78

Digital Doughnut

JANUARY 12, 2023

Email marketing is an effective way to build long-term relationships with customers in the healthcare industry. It's a unique marketing channel that can build trust and deliver your services directly to potential new customer.

Marketing 105

Marketing Channel Customer B2C 105

Forrester eCommerce

APRIL 17, 2019

To help retailers and brands plan for 2019 and beyond, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect the retail industry for our blog series “Future of Retail: Applying 2019 Predictions to Retail.”

Blog 262

Blog Retail B2C Other 262

BigCommerce

JUNE 15, 2017

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. Legacy B2B and wholesale brands are needing to launch additional B2C channels to harness consumer fanfare around their product. The retail space is competitive and ever-changing.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

GetElastic

JUNE 26, 2019

He stresses how expectations are being set by Amazon and notes that whether B2C or B2B it’s all about making the buyers job easier – which is what helps B2B companies win with ecommerce.

B2B 92

B2B eCommerce B2C Blog 92

Kissmetrics

NOVEMBER 19, 2021

What works for one business might not work for another, depending on your industry and commercial objectives. To help you start on your lead-generation journey, here are five strategies that you can apply to businesses across a wide range of industries. In the B2C realm, influencers often work on social media platforms.

Webinar 297

Webinar Social Media B2C B2B 297

Optimizely

MARCH 7, 2019

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry. The B2C marketer’s technology challenge. If it doesn’t, it should.

B2C 170

B2C Marketing Technology Customer Loyalty 170

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. How Is B2B Content Marketing Different From B2C?

B2B 314

B2B B2C Multi-channel Marketing 314