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Long B2C Sales Cycle? Use Content to Power Marketing

Optimizely

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.

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Best Customer Service Software

Kissmetrics

With the Professional and Enterprise packages, you can get everything from automation, pipelines, and custom reporting to a knowledge base, hierarchical teams, and integration with Slack. Only two tier options Less adaptable for B2C support. LiveAgent—Best for Live Chat-Based Customer Service.

Live Chat 239
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Pros and Cons of HubSpot: Choosing the Right Tool

Groove

Based out of Boston, HubSpot has continued to grow over the last few years after going public in mid-2014. HubSpot can help B2B and B2C marketing strategy with three main tools: Marketing Hub, Sales Hub, and Service Hub. HubSpot also does a phenomenal job of owning and updating their knowledge base. HubSpot Tools.

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How to Give Best-in-Class Omnichannel Customer Support

Omnisend

Data shows that 42% of B2C companies use a chatbot on their websites, and 89% of decision-makers feel they allow for more personalized interactions and customer support. This way you can gather relevant data about your customer and refer to it to gain context before the next interaction. Chatbot for AI-assisted tips.

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B2B Mobile Commerce Apps are Hot: Here's Why

GetElastic

B2B buyers don’t live entirely behind a desk -- many are on the job site, in the field, commuting or need offline access to products, account information, order tracking, knowledge bases, manuals and more.

B2B 135
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B2B Mobile Commerce Apps are Hot: Here's Why

GetElastic

B2B buyers don’t live entirely behind a desk -- many are on the job site, in the field, commuting or need offline access to products, account information, order tracking, knowledge bases, manuals and more.

B2B 130
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B2B Mobile Commerce Apps are Hot: Here’s Why

GetElastic

B2B buyers don’t live entirely behind a desk — many are on the job site, in the field, commuting or need offline access to products, account information, order tracking, knowledge bases, manuals and more.

B2B 146