article thumbnail

Why B2C Branding is Really a Management Tool

Optimizely

In 2014, AdAge Magazine wrote about RedBull: “Having a better brand is better than having a better product.” Here’s how you should approach branding and use it as a tool to manage your entire B2C business. The post Why B2C Branding is Really a Management Tool appeared first on Zaius. What do we mean by that?

B2C 323
article thumbnail

Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. It is also marketing itself through its magazine called Here, a podcast called Airplane Mode, and is now trying to upsell its customers travel accessories.

B2C 261
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

B2C 170
article thumbnail

Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’

Retail TouchPoints

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. The new Wish Clips feature allows merchants to create and upload five- to 30-second video clips that showcase their product in action.

Magazine 286
article thumbnail

BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Retail TouchPoints

That same month the solution provider also teamed up with Cosmopolitan magazine to host a livestreaming shopping holiday targeting Gen Z and millennials that featured sales from brands including Macy’s , HAUS LABORATORIES , Rebecca Minkoff , Saks OFF 5th , Express , Bluemercury and Foot Locker. .

article thumbnail

The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Here are the sessions you absolutely have to attend at IRCE 2018. Tuesday: June 05.

article thumbnail

The Empowered Marketer: Catering to the High Fashion Buyer

Optimizely

Why did you choose to invest in this magazine-like feature for both sites? As far as where I see personalization going, I think the way we think about email right now in the B2C space is pretty static. We want you to be a fan of our two companies and we want to earn that. You have a really robust editorial section for both brands.

Fashion 321