Future Of Retail 2020: Retail B2C Marketers Manage Influencers, Marketing Partnerships, And DTC Acquisitions

Forrester eCommerce

To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. age of the customer B2C marketing direct-to-consumer (DTC) retail retail loyalty b2c marketing influencer marketing retail industry trends

B2C 289

Future Of Retail: B2C Marketing And Loyalty In 2019 

Forrester eCommerce

This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […].

B2C 364

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

B2C Marketing Predictions So Far: Preference And Privacy Prove Powerful

Forrester eCommerce

Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. age of the customer B2C marketing direct to consumer predictions 2019 promoted

B2C 317

Meet Your Newest B2C Martech Analyst

Forrester eCommerce

Do you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […]. B2C marketing marketing & strategy marketing automation marketing resource management (MRM) marketing technology mobile marketing

B2C 243

B2C CDPs Need To Survive Before They Can Thrive

Forrester eCommerce

B2C customer data platforms (CDPs): all the hype, none of the follow through. We continue to field client inquiries about the CDP market — but the tone from marketers has grown increasingly skeptical, and vendors are asking less […].

B2C 245

Predictions 2020: B2C Marketers Will Balance Cost Concerns With Customer Expectations

Forrester eCommerce

Efficiency gains and improving brand affinity via customer experience will dominate B2B marketers' thinking in 2020. age of the customer B2C marketing prediction promoted

B2C 247

Zaius: The Award-Winning CRM for B2C Marketers

Zaius

We work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. . That’s why we’re so excited to share that Zaius won the award for Best Customer Relationship Management Platform (CRM) at last night’s Marketing Technology Awards 2019.

B2C 312

B2C Ad Copy Examples That Convert

Zaius

With B2C ad copy, you don’t have 1,000 words to explain your reasoning in a carefully researched blog post Nor do you have 30 seconds, a towering budget, and actors to convey your brand’s key selling point. The post B2C Ad Copy Examples That Convert appeared first on Zaius.

B2C 364

Become an Empowered B2C Marketer

Zaius

What does it mean to be an empowered marketer? That sounds wonderful — you may think — but what does this have to do with ecommerce marketing? If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. But most importantly, empowered marketers drive more revenue.

B2C 183

WEBINAR: The Rise of the B2C Marketer

Zaius

The role of B2C marketers is shifting rapidly. Years ago, marketing was a purely creative role focused on building campaigns for billboards, newspapers, and TV. The marketer’s role is now evolving beyond simple campaign management to far more.

B2C 195

Make the Transition from B2B to B2C Marketing

Zaius

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. One minute you’re marketing SaaS products to enterprises, the next minute you’re convincing consumers to buy a pair of jeans. They need a B2C CRM.

B2C 254

Why Every B2C Marketer Must Be an Artist

Zaius

Creativity is an innate quality in most marketers. For something that is so important to our roles as marketers, it often goes undiscussed. How marketers everywhere can foster creativity in themselves and on their teams, to power fantastic campaigns and beat out the competition. .

B2C 254

How Integrations Power B2C Marketing

Zaius

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. For years, marketers have solved new challenges with point solutions that solve one specific problem. Marketers ended up wrangling multiple tools: an ecommerce platform, an email service provider, mobile marketing software, paid ad platforms, and more. That’s why integrations are the key technology that will power B2C marketing in 2018.

B2C 163

These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Forrester eCommerce

The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press.

B2C 361

Why B2C Marketers Need to Own All Customer Data

Zaius

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 195

Introducing The Forrester Wave™: Content Marketing Platforms For B2C Marketers, Q2 2019

Forrester eCommerce

“The Forrester Wave™: Content Marketing Platforms for B2C Marketers, Q2 2019” is live! We looked at their current offering, their strategy, and current market presence. In this year’s 30-criteria evaluation, we assessed and scored the nine most significant vendors: Bloomreach, Contently, NewsCred, Opal, Percolate, ScribbleLive, Sitecore, Skyword, and Sprinklr. The report shows how each provider […]. age of the customer

B2C 252

Modern Marketers Must Manage Measurement

Forrester eCommerce

Measuring marketing performance is not just a tongue twister; it’s hard work. It’s even harder to align marketing performance metrics with customer-focused business objectives, but marketers can no longer pat themselves on the back for […].

The Cross-Sell and Upsell Strategies Every B2C Marketer Needs

Zaius

Every marketer knows that acquiring new customers is expensive. If you want higher revenue, you should invest in better cross-sell and upsell marketing campaigns. You need to be thoughtful about how you approach your marketing campaigns.

B2C 260

Why B2C Branding is Really a Management Tool

Zaius

Here’s how you should approach branding and use it as a tool to manage your entire B2C business. Emotional marketing works. On the other hand, Aerie , a competing underwear company by American Eagle, is getting bigger and bigger, with a steady growth of market share.

B2C 345

WHITEPAPER: How Identity Resolution Drives B2C Marketing Success

Zaius

What is identity resolution , and why should you care about it as a B2C marketer? Your customer data has a huge impact on your ability to market effectively. Learn more about how identity resolution can drive your ecommerce marketing success.

B2C 195

Why B2C Marketers Need a Single Source of Data

Zaius

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers.

B2C 195

2018 Predictions: What B2C Marketers Need To Know

Zaius

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. What is really your biggest market competition?

B2C 227

Are You a True Data-Driven B2C Marketer?

Zaius

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. You send it out via your email marketing software and check in a couple of hours later. As a believer in data-driven marketing, you immediately look at the metrics. In your next marketing team meeting, you share the conversion rates with your boss. Are you really a data-driven B2C marketer?

B2C 215

Marketers, You Might Hate Abiding By New Data Restrictions, But Doing Nothing Isn’t An Option

Forrester eCommerce

(coauthored with David Novitzky) Marketers use a wealth of consumer data for digital media buying, audience insights, targeting, measurement, and personalization.

CDP vs. CRM: What’s Right for Your B2C Business?

Zaius

But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM?

B2C 247

Enable Marketing’s CX Ambitions With Real-Time Interaction Management

Forrester eCommerce

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands.

Deeply Analyze Your B2C Customer Buying Patterns

Zaius

As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more. The customer lifecycle is a vital guide for any B2C marketer.

B2C 227

How The COVID-19 Crisis Will Impact Marketing Spend Between Now And 2022

Forrester eCommerce

To develop guidance in response to this question, Forrester forecast how CMOs would spend over the next two years on media and advertising, marketing technology, marketing […]. Age of the Customer B2B marketing B2C marketing CMO Trends covid19-cn

Marketers: Manage Your Automation Portfolio

Forrester eCommerce

Marketers will run a portfolio of automation technologies; take an organized and intentional approach to this complex but crucial effort.

Marketing Into China

Forrester eCommerce

China is expected to be the world’s largest consumer market in 2019. Seeking Chinese equivalents of Western marketing approaches no longer works. My latest report, “A Guide To Marketing Into China,” helps global marketers customize […].

Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Zaius

Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. But more importantly, they’ve added a cheeky personality to all of their marketing efforts.

B2C 291

The State Of Influencer Marketing: Growing

Forrester eCommerce

For all the dramatic headlines about influencers, our research states that they’re capturing steadily larger proportions of marketing budget. For our latest report we interviewed more than 30 enterprise marketers who are responsible for their brand’s influencer marketing. And the data shows: investments continue to rise and marketers’ budgets for influencer marketing are growing in […].

Marketers, You Can Take This Personally: Your Personalization Strategy Isn’t Working

Forrester eCommerce

Marketers, we have a personalization problem. Across industries, marketers struggle to create memorable, or even useful, moments with their customers. age of the customer B2C marketing personalization b2c marketing Marketing

The Key to Creating Flawless B2C Omnichannel Communication

Zaius

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand.

B2C 260

Marketers — Considering Investing In An Emerging Channel?

Forrester eCommerce

Age of the Customer B2C marketing CMO Trends digital marketing trends emerging technology marketing technology (martech As we all are experiencing, the whole world and economy has changed over the past several months due to the COVID-19 pandemic.

How to Run an Online Contest for Your B2C Brand

Zaius

Running an online contest to capitalize on the mood of consumers during the dreary days at the start of a new year is a great example of successful contest marketing. Have you implemented a contest marketing strategy for your B2C brand yet? Give this fun marketing tactic a try.

B2C 247

Predictions 2020: Privacy And Data Ethics Bring Marketing To The Boardroom

Forrester eCommerce

Regulations, consumer wariness, and the consequences of misbehavior will create a challenging landscape for B2C marketers and brands. age of the customer B2C marketing prediction privacy promoted

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Age of the Customer application development & delivery B2B marketing B2C marketing CIO insights CMO Trends customer experience digital business infrastructure & operations security risk management

MRM Has A Marketing Problem

Forrester eCommerce

But MRM, or marketing resource management, has a unique challenge amid this alphabet soup: Marketers rarely call it by its name. Instead, when we speak to marketers, […]. age of the customer B2C marketing marketing technology (martech

Why B2C Marketers Need to Own All Customer Data

Zaius

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today. The first immediate benefit to owning customer data is the ability to personalize all of your marketing campaigns far more easily. Constantly boost your marketing ROI. Does this sound familiar?