Why Every B2C Marketer Must Be an Artist

Zaius

Creativity is an innate quality in most marketers. For something that is so important to our roles as marketers, it often goes undiscussed. How marketers everywhere can foster creativity in themselves and on their teams, to power fantastic campaigns and beat out the competition. .

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Long B2C Sales Cycle? Use Content to Power Marketing

Zaius

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term.

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WEBINAR: The Rise of the B2C Marketer

Zaius

The role of B2C marketers is shifting rapidly. Years ago, marketing was a purely creative role focused on building campaigns for billboards, newspapers, and TV. The marketer’s role is now evolving beyond simple campaign management to far more.

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Make the Transition from B2B to B2C Marketing

Zaius

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. One minute you’re marketing SaaS products to enterprises, the next minute you’re convincing consumers to buy a pair of jeans. They need a B2C CRM.

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B2C Ad Copy Examples That Convert

Zaius

With B2C ad copy, you don’t have 1,000 words to explain your reasoning in a carefully researched blog post Nor do you have 30 seconds, a towering budget, and actors to convey your brand’s key selling point. The post B2C Ad Copy Examples That Convert appeared first on Zaius.

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Become an Empowered B2C Marketer

Zaius

What does it mean to be an empowered marketer? That sounds wonderful — you may think — but what does this have to do with ecommerce marketing? If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. But most importantly, empowered marketers drive more revenue.

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How Integrations Power B2C Marketing

Zaius

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. For years, marketers have solved new challenges with point solutions that solve one specific problem. Marketers ended up wrangling multiple tools: an ecommerce platform, an email service provider, mobile marketing software, paid ad platforms, and more. That’s why integrations are the key technology that will power B2C marketing in 2018.

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The Cross-Sell and Upsell Strategies Every B2C Marketer Needs

Zaius

Every marketer knows that acquiring new customers is expensive. If you want higher revenue, you should invest in better cross-sell and upsell marketing campaigns. You need to be thoughtful about how you approach your marketing campaigns.

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These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Forrester eCommerce

The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press.

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WHITEPAPER: How Identity Resolution Drives B2C Marketing Success

Zaius

What is identity resolution , and why should you care about it as a B2C marketer? Your customer data has a huge impact on your ability to market effectively. Learn more about how identity resolution can drive your ecommerce marketing success.

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WEBINAR: Adapting to Your Changing Role as a B2C Marketer in 2019

Zaius

Your role as a marketer today isn’t exactly a simple one. Like the famed “Renaissance Man” who excelled in multiple fields, marketers today have to be a combination of: Sound complicated? The post WEBINAR: Adapting to Your Changing Role as a B2C Marketer in 2019 appeared first on Zaius.

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Why B2C Marketers Need a Single Source of Data

Zaius

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers.

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How to Run an Online Contest for Your B2C Brand

Zaius

Running an online contest to capitalize on the mood of consumers during the dreary days at the start of a new year is a great example of successful contest marketing. Have you implemented a contest marketing strategy for your B2C brand yet? Give this fun marketing tactic a try.

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The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Zaius

It’s obvious to anyone working in marketing today: the role is changing fast. The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. More and more marketers see the need to move beyond traditional marketing skills related to campaign management and execution.

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Are You a True Data-Driven B2C Marketer?

Zaius

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. You send it out via your email marketing software and check in a couple of hours later. As a believer in data-driven marketing, you immediately look at the metrics. In your next marketing team meeting, you share the conversion rates with your boss. Are you really a data-driven B2C marketer?

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2018 Predictions: What B2C Marketers Need To Know

Zaius

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. What is really your biggest market competition?

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The Key to Creating Flawless B2C Omnichannel Communication

Zaius

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand.

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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Zaius

Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. But more importantly, they’ve added a cheeky personality to all of their marketing efforts.

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Deeply Analyze Your B2C Customer Buying Patterns

Zaius

As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more. The customer lifecycle is a vital guide for any B2C marketer.

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Why B2C Marketers Need to Own All Customer Data

Zaius

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today. The first immediate benefit to owning customer data is the ability to personalize all of your marketing campaigns far more easily. Constantly boost your marketing ROI. Does this sound familiar?

Magento, NetSuite Conferences Illustrate What B2C Can Teach B2B

Retail TouchPoints

It’s pretty crowded and we’re not the first-to-market so we’re trying to make some headway with these products.” Magento Imagine NetSuite SuiteWorld B2B B2C wholesale retail transformation Intelligentsia Coffee Sugarfina

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Zaius

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Your data is likely fragmented across multiple systems, including your ecommerce platform, point-of-sales system, email marketing software, and paid ad platforms. But what if you could eliminate the gap between data and marketing execution?

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B2B CRM vs. B2C CRM: What’s the Difference?

Zaius

B2B CRMs clearly aim to help salespeople and marketers manage long, relatively predictable sales cycles and one-to-one communications, and they often pair with marketing tools to nurture leads across the course of a lengthy sales funnel. Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs. In fact, B2B CRMs are very different than B2C CRMs in: Serving sales vs. marketing. CRM B2C CRM

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Ask A Flowchart: What Should I Name My Marketing AI?

Forrester eCommerce

Artificial Intelligence is a big deal in marketing technology. Forrester sees strong potential in AI as an enabling technology for marketing, and it’s great to see many vendors embracing AI to enhance existing offerings and as the basis for new solutions.

Consumer Marketing 2019: Beyond The DTC Revolution

Forrester eCommerce

B2C marketing digital marketing direct to consumer promotedWarby Parker. Everlane. Casper. Bombas. Harry’s.

The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing

Zaius

If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. They help you understand the story behind the marketing, getting you invested and helping you learn how to be better at your job as an ecommerce marketer. Writing is a key and powerful part of marketing, no matter what product you’re selling — something that Kaleigh Moore knows well.

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Making Sense of Enterprise Marketing Technology (EMT)

Forrester eCommerce

Making sense of the enterprise marketing technology (EMT) landscape can easily overwhelm even the most dedicated martech aficionado. B2C marketing contextual marketing enterprise marketing platforms marketing & strategy

Trends In Marketing Measurement You Need To Follow In 2019

Forrester eCommerce

Marketers are held to an ever-higher standard of accountability to ROI and business impact. But many marketers struggle to meet these expectations, hampered by long-established habits and lack of knowledge about new data- and analytics-enabled measurement approaches.

Marketers – get your heads out of the clouds!

Forrester eCommerce

adaptive brand marketing age of the customer B2C ecommerce B2C marketing brand experience chief marketing officer (CMO) customer centricity customer engagement customer experience customer experience ecosystem customer experience management customer experience strategy

Predictions 2019: Consumer Power Pushes Marketers To Better Data And Experiences

Forrester eCommerce

B2C marketing predictions 2019 b2c marketing

How to Use Voice as a B2C Acquisition Channel

Zaius

As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers. This means that your B2C business absolutely must have a strategy around voice — there is no other option. If you decide to experiment with voice commerce for your B2C brand, don’t forget to carefully measure how your buyers interact. The post How to Use Voice as a B2C Acquisition Channel appeared first on Zaius.

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Announcing The First Forrester New Wave™ Evaluation Of Influencer Marketing Solutions

Forrester eCommerce

The size of the influencer market on Instagram alone is set to grow $2.38 Accordingly, our Forrester Analytics data shows that 75% of marketers have already implemented or are planning to implement a solution to manage this market in 2018, and seventeen percent of B2C marketers consider influencers one of […]. What bubble? billion next year.

Redefining Influencer Marketing: Key Insights For B2B Marketing Leaders

Forrester eCommerce

Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous. B2B B2B marketing customer advocacy B2B Marketing social media

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Nine AI Marketing Use Cases That Have The Potential To Deliver Business Value

Forrester eCommerce

The use of artificial intelligence (AI) in specific marketing applications such as programmatic real-time bidding is now commonplace. Although marketing has yet to adopt it more broadly, new use cases are gathering momentum.

Should Your B2C Brand Switch to Direct-to-Consumer?

Zaius

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). As a business model, DTC has a number of benefits for brands, including giving marketers more control to build a better and more direct relationship with buyers. The post Should Your B2C Brand Switch to Direct-to-Consumer?

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