Future Of Retail: B2C Marketing And Loyalty In 2019 

Forrester eCommerce

This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […].

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B2C Marketing Predictions So Far: Preference And Privacy Prove Powerful

Forrester eCommerce

Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. age of the customer B2C marketing direct to consumer predictions 2019 promoted

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Long B2C Sales Cycle? Use Content to Power Marketing

Zaius

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term.

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Zaius: The Award-Winning CRM for B2C Marketers

Zaius

We work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. . That’s why we’re so excited to share that Zaius won the award for Best Customer Relationship Management Platform (CRM) at last night’s Marketing Technology Awards 2019.

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B2C Ad Copy Examples That Convert

Zaius

With B2C ad copy, you don’t have 1,000 words to explain your reasoning in a carefully researched blog post Nor do you have 30 seconds, a towering budget, and actors to convey your brand’s key selling point. The post B2C Ad Copy Examples That Convert appeared first on Zaius.

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WEBINAR: The Rise of the B2C Marketer

Zaius

The role of B2C marketers is shifting rapidly. Years ago, marketing was a purely creative role focused on building campaigns for billboards, newspapers, and TV. The marketer’s role is now evolving beyond simple campaign management to far more.

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Why Every B2C Marketer Must Be an Artist

Zaius

Creativity is an innate quality in most marketers. For something that is so important to our roles as marketers, it often goes undiscussed. How marketers everywhere can foster creativity in themselves and on their teams, to power fantastic campaigns and beat out the competition. .

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Become an Empowered B2C Marketer

Zaius

What does it mean to be an empowered marketer? That sounds wonderful — you may think — but what does this have to do with ecommerce marketing? If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. But most importantly, empowered marketers drive more revenue.

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Introducing The Forrester Wave™: Content Marketing Platforms For B2C Marketers, Q2 2019

Forrester eCommerce

“The Forrester Wave™: Content Marketing Platforms for B2C Marketers, Q2 2019” is live! We looked at their current offering, their strategy, and current market presence. In this year’s 30-criteria evaluation, we assessed and scored the nine most significant vendors: Bloomreach, Contently, NewsCred, Opal, Percolate, ScribbleLive, Sitecore, Skyword, and Sprinklr. The report shows how each provider […]. age of the customer

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These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Forrester eCommerce

The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press.

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How Integrations Power B2C Marketing

Zaius

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. For years, marketers have solved new challenges with point solutions that solve one specific problem. Marketers ended up wrangling multiple tools: an ecommerce platform, an email service provider, mobile marketing software, paid ad platforms, and more. That’s why integrations are the key technology that will power B2C marketing in 2018.

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Why B2C Branding is Really a Management Tool

Zaius

Here’s how you should approach branding and use it as a tool to manage your entire B2C business. Emotional marketing works. On the other hand, Aerie , a competing underwear company by American Eagle, is getting bigger and bigger, with a steady growth of market share.

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The Cross-Sell and Upsell Strategies Every B2C Marketer Needs

Zaius

Every marketer knows that acquiring new customers is expensive. If you want higher revenue, you should invest in better cross-sell and upsell marketing campaigns. You need to be thoughtful about how you approach your marketing campaigns.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

The Great Gender Blur And Its Impact On The Future Of Marketing Marketing stands at the threshold of a monumental cultural shift – the great gender blur. The male-female binary and all its associated tropes that have pervaded brand marketing for decades are on shaky ground.

Marketers: Manage Your Automation Portfolio

Forrester eCommerce

Marketers will run a portfolio of automation technologies; take an organized and intentional approach to this complex but crucial effort.

Marketing Into China

Forrester eCommerce

China is expected to be the world’s largest consumer market in 2019. Seeking Chinese equivalents of Western marketing approaches no longer works. My latest report, “A Guide To Marketing Into China,” helps global marketers customize […].

Enable Marketing’s CX Ambitions With Real-Time Interaction Management

Forrester eCommerce

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands.

Revlon’s Cautionary Tale: The Changing Nature Of Influencer Marketing

Forrester eCommerce

age of the customer agile B2C marketingA Giant In Trouble: Revlon Considers A Sale Cosmetic giant Revlon is exploring the sale of all or some of its business amid lackluster sales and a crushing debt of $3 billion.

WHITEPAPER: How Identity Resolution Drives B2C Marketing Success

Zaius

What is identity resolution , and why should you care about it as a B2C marketer? Your customer data has a huge impact on your ability to market effectively. Learn more about how identity resolution can drive your ecommerce marketing success.

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Why B2C Marketers Need a Single Source of Data

Zaius

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers.

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CDP vs. CRM: What’s Right for Your B2C Business?

Zaius

But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM?

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Magento, NetSuite Conferences Illustrate What B2C Can Teach B2B

Retail TouchPoints

It’s pretty crowded and we’re not the first-to-market so we’re trying to make some headway with these products.” Magento Imagine NetSuite SuiteWorld B2B B2C wholesale retail transformation Intelligentsia Coffee Sugarfina

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2018 Predictions: What B2C Marketers Need To Know

Zaius

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. What is really your biggest market competition?

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Are You a True Data-Driven B2C Marketer?

Zaius

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. You send it out via your email marketing software and check in a couple of hours later. As a believer in data-driven marketing, you immediately look at the metrics. In your next marketing team meeting, you share the conversion rates with your boss. Are you really a data-driven B2C marketer?

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer B2C marketing chief information officer (CIO) chief marketing officer (CMO) digital business

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

The two companies already went to market as partners to provide integrated field service solutions, but ClickSoftware’s large presence in the utilities, telecom, cable, and industrial verticals will expand Salesforce’s customer […].

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer B2B marketing B2C marketing chief information officer (CIO) chief marketing officer (CMO) digital businessAre Maps For Self-Driving Cars A Public Good? A public/private organization in the UK thinks so.

Deeply Analyze Your B2C Customer Buying Patterns

Zaius

As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more. The customer lifecycle is a vital guide for any B2C marketer.

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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Zaius

Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. But more importantly, they’ve added a cheeky personality to all of their marketing efforts.

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How to Run an Online Contest for Your B2C Brand

Zaius

Running an online contest to capitalize on the mood of consumers during the dreary days at the start of a new year is a great example of successful contest marketing. Have you implemented a contest marketing strategy for your B2C brand yet? Give this fun marketing tactic a try.

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The Key to Creating Flawless B2C Omnichannel Communication

Zaius

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer B2B marketing B2C marketing chief information officer (CIO) chief marketing officer (CMO) digital business

Social Will Be The Fastest-Growing Digital Advertising Channel Globally

Forrester eCommerce

advertising Asia Pacific B2C marketing digital marketing social marketing social media b2c marketing

The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Zaius

It’s obvious to anyone working in marketing today: the role is changing fast. The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. More and more marketers see the need to move beyond traditional marketing skills related to campaign management and execution.

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Ask A Flowchart: What Should I Name My Marketing AI?

Forrester eCommerce

Artificial Intelligence is a big deal in marketing technology. Forrester sees strong potential in AI as an enabling technology for marketing, and it’s great to see many vendors embracing AI to enhance existing offerings and as the basis for new solutions.

WEBINAR: Adapting to Your Changing Role as a B2C Marketer in 2019

Zaius

Your role as a marketer today isn’t exactly a simple one. Like the famed “Renaissance Man” who excelled in multiple fields, marketers today have to be a combination of: Sound complicated? The post WEBINAR: Adapting to Your Changing Role as a B2C Marketer in 2019 appeared first on Zaius.

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Why B2C Marketers Need to Own All Customer Data

Zaius

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today. The first immediate benefit to owning customer data is the ability to personalize all of your marketing campaigns far more easily. Constantly boost your marketing ROI. Does this sound familiar?

B2B CRM vs. B2C CRM: What’s the Difference?

Zaius

B2B CRMs clearly aim to help salespeople and marketers manage long, relatively predictable sales cycles and one-to-one communications, and they often pair with marketing tools to nurture leads across the course of a lengthy sales funnel. Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs. In fact, B2B CRMs are very different than B2C CRMs in: Serving sales vs. marketing. CRM B2C CRM

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Zaius

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Your data is likely fragmented across multiple systems, including your ecommerce platform, point-of-sales system, email marketing software, and paid ad platforms. But what if you could eliminate the gap between data and marketing execution?

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On-Demand Zaius Demo: Delivering a Customer-First Experience with B2C CRM

Zaius

See an exclusive demo of our new Assisted Marketing Technology. The post On-Demand Zaius Demo: Delivering a Customer-First Experience with B2C CRM appeared first on Zaius

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