Optimizely

JANUARY 8, 2019

Running an online contest to capitalize on the mood of consumers during the dreary days at the start of a new year is a great example of successful contest marketing. Have you implemented a contest marketing strategy for your B2C brand yet? We’re talking about contest marketing, not content marketing.

B2C 210

B2C Social Media Clothing Channel 210

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. The choice is yours.

B2C 91

B2C eCommerce Travel Consumer 91

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. B2B’s Omnichannel Revolution Recent research indicates a growing digital inclination among B2B buyers.

B2B 236

B2B eCommerce BigCommerce Omnichannel 236

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). We’ve talked many times before about the importance of omnichannel.

B2C 170

B2C Consumer Shipping Costs Supplies 170

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. The choice is yours.

B2C 59

B2C eCommerce Travel Consumer 59

GetElastic

AUGUST 10, 2021

An omnichannel approach enables businesses to deliver consistent, frictionless, and more convenient user experiences by interconnecting every customer touchpoint. Where omnichannel differs from a multi-channel approach, is that with a multi-channel approach, each touchpoint is launched, managed, and optimized in silos.

Omnichannel 148

Omnichannel Multi-channel Banking Food and Beverages 148

Forrester eCommerce

JUNE 25, 2019

“Omnichannel” – it’s everybody’s favorite word these days. But whenever I hear it, I am reminded of the sage words of The Princess Bride’s indefatigable Inigo Montoya, “You keep using that word. I do not think it means what you think it means.” And the adtech industry is no exception. It’s not that they don’t […].

Omnichannel 321

Omnichannel B2C Customer Marketing 321

Omnisend

DECEMBER 15, 2020

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. What is Omnichannel Support? Click the link below and learn about how the omnichannel approach can be adapted in your marketing strategy!

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Retail TouchPoints

SEPTEMBER 27, 2023

Shopify is aiming to expand its B2B offerings as wholesale businesses follow the lead of their B2C counterparts in moving online. Shopify’s Point of Sale (POS) will now also be the preferred provider for Faire’s seller and buyer community, enabling more seamless omnichannel sales across both online and offline channels.

B2B 270

B2B Shopify Merchant Services eCommerce 270

Optimizely

APRIL 30, 2019

Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing. When you look at the numbers, it’s clear why SMS marketing is such a huge opportunity: The global average open rate is 94%. What is SMS marketing? SMS marketing use cases.

Marketing 268

Marketing eCommerce B2C Mobile 268

Retail TouchPoints

MAY 18, 2023

A well-crafted data strategy is the elixir to growth, especially for fast-growing brands with a strong omnichannel strategy,” Lisbona said in an interview with Retail TouchPoints. After six months of B2C sales in the U.S., We can see how geo-localized marketing initiatives boost sales in specific geographies within the U.S.

POS 259

POS Channel B2C Social Media 259

GetElastic

AUGUST 18, 2021

B2B companies are implementing new strategies to adapt to a changing market and take advantage of a growing online customer base, characterized by rising mobile usage, new expectations for personalization and self-service, and increasing demand for digital connectivity. Prioritizing channels with larger contributors to current traffic.

B2B 145

B2B eCommerce Payment Services Marketing 145

Digital Doughnut

FEBRUARY 9, 2023

The fourth show in our Marketing Futures series that we’re producing in partnership with SAP, this episode explores brand strategy in the retail and ecommerce sectors, with a particular focus on omnichannel and customer loyalty.

Customer Loyalty 105

Customer Loyalty Omnichannel Customer eCommerce 105

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. But for consumer brands, the ultimate measure of marketing success is in fostering a better relationship with the customer. That needs to change. The New Balance Sheet.

Customer 299

Customer Multi-channel B2C Omnichannel 299

Retail TouchPoints

DECEMBER 21, 2023

For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics. B2B or B2C? Peter Karpas is CEO of Bold Commerce , the checkout company for leading omnichannel retailers and DTC brands. Member or non-member? High or low price?

Payments 256

Payments Retail Shipping Costs Social Media 256

Forrester eCommerce

DECEMBER 23, 2019

Shifting from treating loyalty as a standalone marketing practice to weaving it into the entire customer experience is hard. Enter Nike.

Omnichannel 302

Omnichannel Customer Experience Marketing Customer 302

Retail TouchPoints

APRIL 20, 2023

These markets offer a level playing field where digital commerce is everything, most major players are relative unknowns and companies will need to develop new strategies to succeed, according to The Next Billion Consumers: A Fast Growing Opportunity for Digital Commerce report from Accenture.

Social Media 289

Social Media B2B Supplies B2C 289

Retail TouchPoints

DECEMBER 9, 2020

As a result, marketers need to work harder to sell to young Americans. As the financial rift between generations grows, marketers must consider new strategies to target and attract young business. It’s not enough to segment based on generation: Marketers must understand the motivational trends that guide shoppers.

Shipping Costs 149

Shipping Costs Marketing Channel B2C 149

Forrester eCommerce

DECEMBER 20, 2019

Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently. As 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year.

Omnichannel 221

Omnichannel Marketing Customer B2C 221

GetElastic

DECEMBER 28, 2021

Whether they are a B2B business launching D2C for the first time, or a D2C brand getting into B2B2C for the first time, more and more companies are looking for solutions to help them power all routes-to-market. Explain how we support all routes-to-market with one platform at Elastic Path. Second, there are also two B2C platforms.

B2C 148

B2C B2B Technology Channel 148

GetElastic

JUNE 7, 2016

Navigating the omnichannel universe is a challenge for many retailers. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business. At Elastic Path we work with leading B2C and B2B organizations to help them deliver enterprise e-commerce that is flexible and open.

Omnichannel 113

Omnichannel eCommerce Multi-channel eCommerce Technology 113

Optimizely

DECEMBER 14, 2017

Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand. But if you have a high number of unengaged customers, it’s already past time for a marketing campaign intervention.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

365 Retail

JUNE 19, 2023

Akeneo , the Product Experience company, today released its 2023 B2C Survey: Product Experience Satisfaction Around the World , an annual mission to understand how consumers make decisions when buying products, how product experiences impact those decisions and what product information is important to them.

Consumer 72

Consumer B2C Merchant Services Omnichannel 72

Optimizely

MARCH 13, 2018

Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

BigCommerce

JUNE 5, 2018

Amazon edges near $1 trillion in market value. Amazon is the commodity market. Still, though it produces short-term profit, it eats into long-term return – and that’s not accounting for any future Amazon initiatives that eat into additional markets. But Amazon is a commodity market. This ultimately delivers convenience.

Payment Services 340

Payment Services eCommerce Marketing eCommerce Marketing 340

Optimizely

AUGUST 9, 2018

Jim Edgett, Head of Integrated Marketing at Gamestop. For many B2C brands, the customer is the center of the world. At Etail East, brands of all kinds were constantly talking about putting customers at the center of their marketing process. As the ecommerce market gets even more crowded, the prices will only continue to rise.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

BigCommerce

MAY 31, 2018

They want a B2C-like online shopping experience , and B2B businesses who ignore this fact are going to get left behind. We knew our new platform needed to be upgraded, responsive, and it had to have a B2C user experience. Ultimately, we knew we needed to take an omnichannel approach. But none of that is true. And the time?

B2B 320

B2B B2C eCommerce eCommerce Platforms 320

Forrester eCommerce

JUNE 26, 2018

Sometimes you hit a nerve as an analyst. Sometimes everyone you talk to about an issue says “Hey, that’s exactly what we’re focusing on right now! It’s a big deal for us, yeah, right now!” ” Nick Barber and I had that experience over the last several months. The issue: How far along are you on […].

Omnichannel 210

Omnichannel B2C Marketing 210

Kibo

APRIL 26, 2022

A pivot to omnichannel shopping is also being adopted by consumers. For marketers, this means eCommerce agility should be top of mind. Why should marketers care about headless commerce? Headless commerce turns this multi-channel shopping journey into an omnichannel experience by unifying all touchpoints and data.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

Kissmetrics

MARCH 30, 2018

Interestingly, this growth pattern is not solely a retail B2C phenomenon. trillion, which is 235% higher than B2C. But ultimately from a business perspective, you want to provide seamless and consistent customer experience across all sales channels and reach that omnichannel zen. trillion in 2017 and are expected to reach 4.9

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

Forrester eCommerce

JULY 25, 2022

B2C marketers quickly shifted budgets toward these more trackable media channels in efforts to quickly capture the attention — and dollars — of prospective customers. But a new challenge emerged: Relic […].

B2C 39

B2C Omnichannel Customer Channel 39

Optimizely

SEPTEMBER 7, 2017

If your grandfather was a marketer.). Many people think of B2C marketing segmentation in just one way: separating buyers into chunks and emailing them a kind-of-personalized message. Many B2C marketers today think about segmentation as a one-time action. Real-Time Segmentation. Triggered Messages.

Customer 170

Customer B2C Omnichannel Accessories 170

GetElastic

JUNE 2, 2023

Commercetools Headquarters: Munich, Germany Number of Employees: 648 Website: www.commercetools.com Company Overview: Commercetools is a platform for B2C and B2B commerce. Core DNA Headquarters: Boston, MA, USA Number of Employees: 27 Website: [link] Company Overview: Commercetools is a platform for B2C and B2B commerce.

Magento 147

Magento B2C B2B BigCommerce 147

Retail TouchPoints

AUGUST 29, 2023

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Create seamless experiences: Personalizing an end-to-end customer experience requires orchestration across channels, so personalization and omnichannel journeys are inextricably linked.

Multi-channel 229

Multi-channel Retail Customer Experience Customer Data 229

Optimizely

DECEMBER 14, 2017

Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand. But if you have a high number of unengaged customers, it’s already past time for a marketing campaign intervention.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. Digital marketing can play a key role in achieving success under these conditions. Examine Your Marketing Technology Stack. First-Party Data Marketing Is The New Norm. Embrace SMS Marketing.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

ESW

DECEMBER 4, 2023

It is trusted by the largest mid-to-enterprise brands and multinational market leaders including Philips, Jägermeister and Aston Martin. The company leverages its deep understanding of local markets to create unique DTC opportunities that drive customer lifetime value.

Merchant Services 88

Merchant Services Payment Services Technology Shipping Costs 88