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Meet Your Newest B2C Martech Analyst

Forrester eCommerce

I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […]. Do you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? If yes, I want to hear from you!

B2C 309
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14 Niche Marketplaces to List Your B2C Services

Kissmetrics

That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. What Are B2C Niche Marketplaces? As a B2C brand, it’s even more important to make the right decision.

B2C 294
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Make the Transition from B2B to B2C Marketing

Optimizely

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. You’ll be doing the selling.

B2C 218
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Meet Forrester’s New Senior Analyst Covering Performance Marketing: Nikhil Lai

Forrester eCommerce

According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video. Brands are funneling more dollars into “performance” channels in pursuit of maximum return on advertising spend.

B2C 195
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B2C Firms Must Prepare As Consumer Buying Enters A New Era

Forrester eCommerce

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.

B2C 425
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Meet Forrester’s New Principal Analyst Covering Media: Kelsey Chickering

Forrester eCommerce

With the launch of Forrester Decisions for B2C Marketing Executives last August, we recognized the opportunity to expand our media strategy coverage. One of the most common themes across dozens of CMOs we interviewed this past year is that it’s challenging for marketing leaders to keep up with the constantly changing media and tech landscape.

B2C 195
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Find The Marketing Planning And Operations Tool That Meets Your Needs

Forrester eCommerce

I hear from B2C marketers looking to streamline creative production processes or coordinate campaigns across teams. Wouldn’t it be great if marketers had a tool that let them plan, manage, and execute marketing activities? Thankfully, there’s an entire category of tools that do just that: marketing resource management (MRM).