Optimizely

APRIL 19, 2018

As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers. This means that your B2C business absolutely must have a strategy around voice — there is no other option. Is it on your website or mobile app? Or is it through payment?

B2C 207

B2C Channel Payment Services Customer Experience 207

Forrester eCommerce

MAY 10, 2019

I focus a lot of my research on marketing innovation and have been working on mobile (first as marketing guy at a telco in 1998 then as an analyst) for more than 20 years. However, it is still fascinating to me to see how many marketers wrongly think their company has fixed mobile basics or […].

Mobile 339

Mobile Marketing Customer Experience B2C 339

Forrester eCommerce

SEPTEMBER 14, 2021

Use these five criteria to enhance the efficacy of your mobile messaging practices. It's time to meet your customers where they are.

Mobile 195

Mobile Marketing Customer Customer Experience 195

FastSpring

FEBRUARY 15, 2024

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. However, because of ongoing court cases and the development of new laws and regulations, the mobile landscape is changing.

Merchant Services 126

Merchant Services Games Payments Payment Services 126

Forrester eCommerce

MAY 30, 2023

We highlight best practices in five key aspects of the customer shopping journey on retail mobile sites.

Mobile 195

Mobile Retail Customer Customer Experience 195

Optimizely

JULY 18, 2018

How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and Finding ways to really accommodate the online customer from mobile shopping to just making a really fantastic start to finish process through anyone shopping online or through a website. But wait, B2B? and much more.

B2C 150

B2C B2B Marketing BigCommerce 150

Forrester eCommerce

FEBRUARY 14, 2019

For the first time in 15 years, I will not attend Mobile World Congress. When I mentioned this to some clients, some of them told me: “yes, you’re right, mobile is dead. There is no innovation anymore. It is all about AI and blockchain these days” ?!! I could not disagree more. The reason I […].

Mobile 308

Mobile B2C Marketing 308

Forrester eCommerce

AUGUST 25, 2020

This past spring, I shared why it’s important that marketers develop a strong mobile strategy to engage with consumers in the right moment and format. While a few months have since passed, COVID-19 still blurs the future of work, commerce, and socializing. Is it safe to travel? To return to work? To enjoy a beer at […].

Mobile 242

Mobile Travel Consumer Marketing 242

Forrester eCommerce

APRIL 14, 2021

Use best-in-class examples to prioritize your retail mobile app development.

Mobile 242

Mobile Retail Customer Experience B2C 242

Optimizely

DECEMBER 7, 2017

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. How is your ecommerce brand thinking about mobile shopping?

Mobile 150

Mobile Payments Payment Services Mobile Payments 150

Optimizely

DECEMBER 7, 2017

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. How is your ecommerce brand thinking about mobile shopping?

Mobile 150

Mobile Payments Payment Services Mobile Payments 150

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Every year, B2B buyers are acting more and more like B2C buyers. Let’s get to it.

B2C 114

B2C B2B eCommerce Live Chat 114

Optimizely

DECEMBER 7, 2017

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. How is your ecommerce brand thinking about mobile shopping?

Mobile 150

Mobile Payments Payment Services Mobile Payments 150

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app.

B2B 135

B2B Mobile eCommerce Shipping Costs 135

GetElastic

MAY 22, 2019

Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app. How mobile applications support B2B commerce.

B2B 146

B2B Mobile eCommerce Shipping Costs 146

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app.

B2B 130

B2B Mobile eCommerce Shipping Costs 130

Algopix

MAY 5, 2020

Best B2C marketplaces in 2020 and what can you learn from them? Online retailers are exposed to a very large volume of smartphone customers through the Wish Mobile App, and have free access to product targeting functionality. The post Top 10 B2C Online Marketplaces to Watch in 2020 appeared first on | Algopix. Best Buy Canada.

B2C 78

B2C Shipping Costs Merchant Services Small Business Retail 78

Forrester eCommerce

JUNE 7, 2018

In February 2015, Forrester predicted that the future of mobile wallets existed beyond mere payments. We argued that within five years, mobile wallets would become marketing platforms in their own right — a new channel where marketers mixed their offline and online marketing efforts.

Mobile 186

Mobile Marketing Channel Customer Experience 186

GetElastic

MARCH 13, 2019

According to Mobify’s 2018 Q4 Mobile Commerce Insights Report , mobile overall, showed continued growth with purchases made between Black Friday and Christmas. Somewhat surprising from Mobify’s findings was that the most frequent traffic source for mobile was email. According to Forbes, “retailers sent 3.5 Closing the gap.

Mobile 151

Mobile Department Stores POS eCommerce 151

Retail TouchPoints

JUNE 15, 2021

Boxed’s ecommerce platform, which the company calls a ”curated, mobile-first, basket-building shopping experience,” is available for both B2C and B2B customers. Boxed will continue to be led by CEO Chieh Huang, while the Seven Oaks CEO Gary Matthews will become Chairman of the Board after the business combination is completed.

B2B 290

B2B B2C eCommerce Platforms Mobile 290

Digital Doughnut

APRIL 15, 2024

Over half (54%) of the global population – some 4.3 billion people – now owns a smartphone. However, statistics show that 25% of users abandon an app after using it for the first time. So how do you ensure you app delivers against customers needs and expectations?

Mobile 52

Mobile Customer B2C B2B 52

Retail TouchPoints

AUGUST 20, 2020

During the quarter, Alibaba also increased its number of mobile monthly active users (MAUs) in China by 28 million , reaching a total of 874 million. Alibaba’s cross-border B2C marketplace Tmall Global has launched the Go Global 11.11 Q2 revenue from Alibaba’s China commerce retail business was $14.3 billion (U.S.) billion (U.S.)

Food and Beverages 297

Food and Beverages Beauty and Health eCommerce Toys 297

Groove

NOVEMBER 24, 2020

Mobile & SEO optimization. All themes are optimized for mobile, so customers at any stage of the buyer's journey can easily browse, add items to their cart and checkout seamlessly on mobile devices. Customization & design. Omnichannel selling. B2B support. Cloud-Based Hosting & Compliance. SEO Optimization.

BigCommerce 368

BigCommerce Payments Payment Services B2B 368

Retail TouchPoints

AUGUST 7, 2023

With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. T-Mobile, for example, offers Netflix along with connectivity services, all in one bill. From B2B services, mobility, travel, healthcare and housing, industries are collaborating as digital ecosystems.

Subscription 246

Subscription B2B Mobile Customer Experience 246

Retail TouchPoints

DECEMBER 21, 2023

B2B or B2C? What device they’re on : Mobile? Every checkout experience should reflect four key traits about the shopper: Who they are : Are they a first-time or repeat shopper? Member or non-member? What they’re buying : One or 10 items? High or low price? Where they’re coming from : Email? Social media? Search engine? In-store kiosk?

Payments 278

Payments Retail Shipping Costs Social Media 278

Kissmetrics

OCTOBER 13, 2020

Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. Some of these include a searcher’s location, your Google My Business listing, online reviews, your website’s mobile optimization, and more. Mobile Marketing and B2B Local SEO.

B2B 298

B2B SEO B2C Mobile 298

Retail TouchPoints

JANUARY 24, 2024

Implementing these tools ensures consistent communication across channels and provides a comprehensive view of customer interactions, whether they occur online, via mobile apps or in person. Lance Owide is the Director of B2B for BigCommerce , an open, composable ecommerce platform for established and fast-growing large B2C and B2B brands.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app.

B2B 78

B2B Mobile eCommerce Shipping Costs 78

GetElastic

JUNE 2, 2023

Commerce Layer Headquarters: Prato, Italy Number of Employees: 34 Website: [link] Company Overview: Commerce Layer is a headless commerce platform and order management system that lets brands add global shopping capabilities to any website, mobile app, chatbot, or IoT device. Spryker aims to help brands extend sales reach and grow revenue.

Magento 147

Magento B2C B2B BigCommerce 147

Retail TouchPoints

AUGUST 9, 2021

Today’s customer is omnichannel, mobile, and has begun to lean more heavily than ever on the availability of digital and online shopping options. For today’s B2C brands, nothing happens outside the context of the customer. The health of a company’s relationship with these individuals transcends the store, the channel and the product.

Customer 299

Customer Multi-channel B2C Omnichannel 299

BigCommerce

JUNE 15, 2017

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. Legacy B2B and wholesale brands are needing to launch additional B2C channels to harness consumer fanfare around their product. The retail space is competitive and ever-changing.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

Optimizely

APRIL 30, 2019

Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing. These stats for this type of mobile marketing are huge, especially compared to the average open rates on traditional email hovers around 28%. Ready to try it out? What is SMS marketing?

Marketing 268

Marketing eCommerce B2C Mobile 268

Digital Doughnut

JULY 4, 2022

When it comes to producing a mobile application, any mobile app development company is likely to be concerned about whether to complete it in-house or outsource it. Several mobile app development companies claim that developing an app in-house is less expensive than outsourcing.

Mobile 52

Mobile B2C B2B 52

GetElastic

NOVEMBER 29, 2021

Over the past couple of years, you've undoubtedly heard about the increasing use of mobile to make purchases, both for B2C and B2B brands. Flashy stats and presentations often lead to knee-jerk reactions like setting up a mobile channel but fall short on delivering an experience that will help your brand convert more sales.

eCommerce Platforms 147

eCommerce Platforms Mobile B2C B2B 147

Retail TouchPoints

OCTOBER 28, 2020

B2C marketers and 111 B2B marketers), revealed key insights about consumer spending patterns and behavior. of consumers are making daily online purchases; and 37% of consumers said mobile shopping has increased, and more digital shopping is now happening on a mobile device than on a desktop ( 52% vs. 48% ).

Consumer 202

Consumer B2C B2B Mobile 202

Kissmetrics

AUGUST 25, 2020

Strong mobile optimization capabilities. Mobile devices account for over half (53%) of clicks on search ads. And the world of mobile optimization is tricky, especially when combined with ever-changing search and social algorithms. What’re your thoughts on designing PPC ads for mobile rather than desktop?

PPC 279

PPC Multi-channel Social Media B2C 279

Wiser

OCTOBER 11, 2023

B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. If you aim for quick expansion and high profitability, a B2C model with aggressive digital marketing strategies might serve you well. For example, Amazon and eBay.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148