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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. This isn’t just a marketing dream — it’s possible.

B2C 210
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Shopify Invests in Wholesale Marketplace Faire, Expands Reach into B2B Ecommerce

Retail TouchPoints

Shopify is aiming to expand its B2B offerings as wholesale businesses follow the lead of their B2C counterparts in moving online. Shopify’s Point of Sale (POS) will now also be the preferred provider for Faire’s seller and buyer community, enabling more seamless omnichannel sales across both online and offline channels.

B2B 289
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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

B2B or B2C? Peter Karpas is CEO of Bold Commerce , the checkout company for leading omnichannel retailers and DTC brands. They just have to put it into action at checkout. Every checkout experience should reflect four key traits about the shopper: Who they are : Are they a first-time or repeat shopper? Member or non-member?

Payments 278
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The Future of International Commerce is Online — and the Field is Open

Retail TouchPoints

Vacirca noted that the first step for many Western retailers in these countries won’t necessarily be in B2C, but B2B. “They are halfway between a B2B and B2C,” said Vacirca. There may be a path whereby this point of sale becomes the source for last mile delivery.

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Investment in BigCommerce, Our Customers and Our Partners

BigCommerce

Internet Retailer recently rated us the fastest-growing platform serving the top 1000 B2C stores in North America. Enhanced point-of-sale integration capabilities. Omnichannel integrations with leading marketplaces, social networks, content and advertising platforms.

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The Latest Digital Marketing Trends in Retail Industry That Drive Sales and Engage Shoppers

RETAIL MANAGEMENT SOFTWARE

You can use it to personalize the omnichannel customer experience accurately. Creating a marketplace channel can help brands reach more customers because marketplaces account for most B2C e-commerce sales in the United States. Embrace Omnichannel Marketing. First-Party Data Marketing Is The New Norm.

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How to get repeat customers: Proven strategies for success

Omnisend

You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it? In the B2C ecommerce space, it’s $68 per customer. They generate 44% of revenue and 46% of orders.