A B2C Marketer’s Biggest Enemy: The Data and Execution Gap
Optimizely
AUGUST 16, 2018
Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. But it takes a major shift in thinking and technology to pull it off. The many systems of B2C marketing. Own your customer data.
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