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Future Of Retail: B2C Marketing And Loyalty In 2019 

Forrester eCommerce

Recently, we spoke to Michele Goetz about how artificial intelligence will affect retailers in 2019. This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […].

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Online Retail In Southeast Asia Is Expected To Reach $53 Billion By 2023

Forrester eCommerce

Of these, 272 million (47%) are online and 144 million will make purchases online in 2018, making the region a magnet for investment by online retailers and venture capital firms. We expect B2C online retail in Southeast Asia […].

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The Cost of Living Crisis: How Online Retailers Can Weather The Storm

Frooition

The cost of living crisis caused by rising energy costs and the subsequent squeeze on household budgets will hit online retail businesses hard this winter. 10 Tips To Help Online Retail Businesses Survive The Cost of Living Crisis. How Can Frooition Help?

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5 Reasons Why Every B2B eCommerce Site Should Take Lessons From B2C

SellBrite

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Reason 1: More B2B Purchases Are Happening Online. Let’s get to it. People are people.

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How Book Publishers Can Maximize Their Online Store and Enhance the B2C Experience

Kibo

Similarly, online retailers have prime spots on their homepage, but the competition remains the same. With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales?

Books 108
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Top 10 B2C Online Marketplaces to Watch in 2020

Algopix

Best B2C marketplaces in 2020 and what can you learn from them? Online retailers are exposed to a very large volume of smartphone customers through the Wish Mobile App, and have free access to product targeting functionality. The post Top 10 B2C Online Marketplaces to Watch in 2020 appeared first on | Algopix.

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As Headwinds Mount, Lifetime Value will Become Ecommerce’s ‘North Star’

Retail TouchPoints

Following two lockdown-induced boom years, online retailers that were once investor and media darlings – Peloton , Stitch Fix , Rent the Runway , Poshmark , to name just a few — are now struggling for survival. RTP: Where do you see opportunity on the B2C side of ecommerce, which tends to be a bit more advanced?

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