Why Retailers’ Obsession with Conversion is Keeping Them from…Converting
Retail TouchPoints
DECEMBER 21, 2023
B2B or B2C? He has over three decades of experience in ecommerce, payments and fintech at companies including PayPal and Intuit. They just have to put it into action at checkout. Every checkout experience should reflect four key traits about the shopper: Who they are : Are they a first-time or repeat shopper? Member or non-member?
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