SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Every year, B2B buyers are acting more and more like B2C buyers. Let’s get to it.

B2C 114

B2C B2B eCommerce Live Chat 114

Retail TouchPoints

SEPTEMBER 27, 2023

Shopify has taken a stake in the B2B retail marketplace Faire and is establishing Faire as the recommended wholesale marketplace for its millions of global merchants through a deeper integration between the two platforms. The size of Shopify’s stake in Faire was not disclosed.

B2B 254

B2B Shopify Merchant Services eCommerce 254

Algopix

MAY 5, 2020

Best B2C marketplaces in 2020 and what can you learn from them? The marketplace offers lower administrative fees as well as personalized recommendations to buyers. The post Top 10 B2C Online Marketplaces to Watch in 2020 appeared first on | Algopix. Facebook Marketplace.

B2C 78

B2C Shipping Costs Merchant Services Small Business Retail 78

Groove

AUGUST 20, 2020

We recommend offering physical and virtual gift cards throughout the year; however, virtual gift cards are of utmost importance, especially during the holidays when online orders spike. To increase brand awareness and grow your social media following throughout the holiday season, we recommend running a giveaway across all platforms.

eCommerce 243

eCommerce Marketing Social Media Gifts 243

Groove

JANUARY 19, 2022

Touchpoints during this phase include anything from word of mouth recommendations, organic or paid social media, search engines, apps or any other outlet where a potential customer may find a brand for the first time. Also, use intriguing subject lines and product recommendations to personalize your email marketing strategy.

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Kissmetrics

NOVEMBER 19, 2021

This is why I recommend you focus on organic lead generation rather than spending valuable marketing funds on ineffective tactics like paying for leads. Hosting training webinars works in both the B2B and B2C space, depending on who your target market is. In the B2C realm, influencers often work on social media platforms.

Webinar 297

Webinar Social Media B2C B2B 297

Forrester eCommerce

OCTOBER 26, 2023

Embrace our recommendations, along with the upcoming advice in our holiday series, to survive the holiday rush.

eCommerce 392

eCommerce Fulfillment Recommendation B2C 392

Groove

JULY 23, 2020

Continue reading for our software recommendations that are guaranteed to help you achieve your eCommerce goals. Klaviyo is designed specifically for B2B and B2C eCommerce businesses of all sizes to communicate one on one with consumers. Based on our experiences with clients, we recommend Smile.io Stamped.io.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Kissmetrics

MARCH 2, 2021

To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers. Let’s start with B2C. B2C Review Sites. B2C” businesses sell goods and services directly to consumers. If you’re a B2C business, opt for popular, high-traffic review sites to maximize your exposure. Conclusion.

Merchant Services 273

Merchant Services B2C B2B Social Media 273

Optimizely

MARCH 6, 2018

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. Perhaps the most effective way of using dynamic content in an email is through personalized product recommendations. You can serve up dynamic product recommendations using a customer’s previous browsing and buying behavior.

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

Retail TouchPoints

SEPTEMBER 28, 2021

Sizes, features and brands blend together, your recommendations are irrelevant to your needs, and you end up closing the tab or app without ever checking out. if you look for a tennis racket, you’ll see tennis shoes or tennis balls recommended next). Get Up Close and Personal with Consumers.

eCommerce 249

eCommerce B2C Jewelry Outdoor 249

Retail TouchPoints

DECEMBER 21, 2023

And many retail brands store their shoppers’ individual sizes and preferences in their profiles, so they can make personalized recommendations based on what shoppers have already said they want. B2B or B2C? Tailor checkout experiences in the same way as the rest of the ecommerce journey. Member or non-member? High or low price?

Payments 239

Payments Retail Shipping Costs Social Media 239

Retail TouchPoints

AUGUST 24, 2023

Whether analyzing sentiment from customer feedback to improve products/experiences, delivering personalized product recommendations and identifying needs and pains for follow-up and upselling, the application of generative AI to real-time insights enables data-driven decision-making to increase customer satisfaction and grow businesses.

Toys 226

Toys B2C Social Media Accessories 226

Retail TouchPoints

DECEMBER 23, 2022

The smartest way to increase margins and profitability in a down economy is by using AI to intelligently recommend higher margin products. AI can intelligently hunt for clues along the shoppers’ journey to determine the next best product to recommend, creating the best experience possible with minimal data.

eCommerce 209

eCommerce Shipping Costs Retail Recommendation 209

Optimizely

MARCH 21, 2019

Some examples of this include: Personalized product recommendations based on browsing history. For example, if you use a B2C CRM that provides a preference center, subscribers can easily opt in and opt out as often as they like to specific messages. There simply is no one-size-fits-all approach in B2C marketing.

Improvements 315

Improvements B2C Channel Article 315

Optimizely

MAY 24, 2018

For a B2C brand, selling through Amazon is both a blessing and curse. Amazon has a million regulations for B2C brands, only allowing certain types of product features, descriptions, and pictures on your pages. This can be incredibly frustrating for you as a B2C marketer, and can actually hurt your sales in the long run.

eCommerce 170

eCommerce Customer B2C Customer Experience 170

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 221

B2C Marketing Technology Customer Data 221

Retail TouchPoints

AUGUST 29, 2023

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Think big — way outside the product recommendations box. What was a surprise-and-delight experience for customers two years ago is now an expectation.

Multi-channel 214

Multi-channel Retail Customer Experience Customer Data 214

Groove

AUGUST 18, 2020

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. We recommend leveraging Klaviyo when preparing for Black Friday and the holiday season as this tool enables companies to leverage these owned marketing channels ? Klaviyo Features. allowing for maximized sales. Limited Automation Options.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Retail TouchPoints

APRIL 18, 2024

Relying on our property partners to make brand recommendations is one of the ways that we’ve really grown our assortment ,” added Goltz. “We For example, Mint House has created custom mattresses in partnership with Bear that are now available to buy through Minoan.

Travel 214

Travel Banking Retail B2B 214

GetElastic

MAY 13, 2019

B2B ecommerce experiences must be aware of and support a wide array of personas that simply don’t exist in the B2C world. On the other hand, a salesperson can review their digital dashboard including order history, product recommendations, the status of open orders, and requests for quote (RFQ).

B2B 151

B2B B2C Channel Customer Loyalty 151

GetElastic

FEBRUARY 7, 2023

Each year Gartner makes market predictions and recommendations based on research and trends. Virtual assistants are also becoming popular for B2C brands for tasks such as capturing leads, product recommendations and product demos. The eCommerce industry is constantly evolving to meet market demands and economic conditions.

Consumer 148

Consumer Demo Improvements B2C 148

Kibo

APRIL 19, 2022

The difference between B2C and D2C Commerce. There’s a difference between a D2C business model and a business-to-consumer (B2C) model. A B2C model requires inventory to pass through one or more intermediaries before it gets from the brand/manufacturer to the consumer. With the D2C model, all you need is a product.

Payment Services 127

Payment Services Customer B2C Social Media 127

Retail TouchPoints

OCTOBER 5, 2021

The Instacart shopper provides the customer with real-time updates, so if an item the customer selected is out of stock, the shopper can recommend a replacement item right away. He has more than 15 years of experience in the B2B and B2C sectors, including ecommerce management, omnichannel implementation and online strategy.

Omnichannel 239

Omnichannel Customer Loyalty B2C B2B 239

GetElastic

SEPTEMBER 2, 2021

I will explore some of these areas and provide some recommendations for how to get the account team, marketing team and eCommerce team aligned. Recommended Action: Account managers likely have a list of repeatable tasks the eCommerce and marketing automation teams can use to design more self-service buyer experiences.

B2B 141

B2B Management eCommerce B2C 141

GetElastic

APRIL 23, 2019

Whether your business is B2B or B2C, there are many ways in which chatbots can improve your total customer experience. From answering customer questions, to recommending products, to improving efficiencies in the sales funnel, chatbots are a growing tech trend that will soon become a staple in business operations. The B2C Experience.

Customer Experience 155

Customer Experience Payment Services Customer B2B 155

GetElastic

JULY 19, 2019

Ecommerce for B2C Enterprises started early, for obvious reasons. B2B organizations need to be] using personalization tools to make that experience stickier to be putting more relevant content or more relevant product recommendations into the funnel, to speed up the transactional process and introduce what we call good friction.

B2B 140

B2B B2C eCommerce Channel 140

Optimizely

FEBRUARY 5, 2019

Have any other ideas beyond what we recommend here? Product recommendations. In fact, 92% of customers expect your brand to adapt and personalize your email marketing to their preferences, including recommending new products they’ll love. Tweet them at us! Abandonment-focused campaigns. Browse abandonment. Post-purchase.

Recommendation 199

Recommendation Shopping Carts eCommerce Marketing B2C 199

GetElastic

SEPTEMBER 15, 2021

Aside from product recommendations and shopping carts, businesses are prioritizing personalization in key components and functions such as search, catalogs, pricing mechanisms, and merchandising. Creating personalized product recommendations. Using mini-catalogs to support internal operations and teams along with the buyer.

B2B 146

B2B eCommerce Customer SEO 146

GetElastic

DECEMBER 9, 2020

This makes it more important than ever for both B2B and B2C businesses to invest in digital commerce and diversify their go-to-market strategies. Many of these channels cater to B2C companies however, so it’s important you evaluate what solutions and channels will be the best fit for your business. Enterprise Marketplaces.

Payment Services 113

Payment Services Payments B2B B2C 113

Kissmetrics

JULY 8, 2021

After all, 91 percent of consumers say product price impacts their online purchase decisions, ahead of factors like free shipping (78 percent), brand preference (65 percent), and recommendations from friends and family (60 percent). Just because you sell products to consumers doesn’t mean you’re solely a B2C business.

eCommerce 316

eCommerce Shipping Costs Information B2C 316

GetElastic

SEPTEMBER 30, 2019

And that value proposition requires a commerce platform that veers from a B2C definition that looks at past purchases to recommend future ones. B2B buyers aren’t looking for the latest and greatest AI-generated recommendations —most of their orders involve buying the same items over and over again.

B2B 121

B2B Payment Services B2C Recommendation 121

Kibo

MARCH 24, 2021

Faceted search and navigation, auto-complete, recommended products, and recent and related searches, can all offer different choices, results and recommendations with good searchandising. There are many elements to search that can be tweaked to improve relevance and push or hide specific products on demand.

Customer Experience 118

Customer Experience Customer B2C Recommendation 118

Kissmetrics

AUGUST 25, 2020

In this article, I cover: What to look for in a PPC agency How to work with them for maximum results Steps to finding the right agency My top five recommendations. Here are my top PPC agency recommendations for different business types and sizes to kick off your search. Stryde — Best for eCommerce and B2C businesses.

PPC 279

PPC Multi-channel Social Media B2C 279

GetElastic

NOVEMBER 29, 2021

Over the past couple of years, you've undoubtedly heard about the increasing use of mobile to make purchases, both for B2C and B2B brands. We recommend Google's PageSpeed insights tool to start. Is your website doing all it can to encourage purchases, or is it causing your brand to leave dollars on the table?

eCommerce Platforms 147

eCommerce Platforms Mobile B2C B2B 147

Inflow Insights

OCTOBER 14, 2021

Before anything else, we recommend scaling content production to target all of your important customer segments. Google recommends running at least three ads at any time, per ad group. We recommend implementing a live chat that proactively reaches out to users on your website, asking if they want to speak with a specialist.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

SellBrite

OCTOBER 16, 2019

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. How does B2B ecommerce differ from B2C ecommerce? If you have an online store, you’re already familiar with both sides of the B2C ecommerce relationship.

B2B 90

B2B eCommerce B2C Merchant Services 90