Forrester eCommerce

NOVEMBER 22, 2022

According to Forrester’s Q3 B2C Marketing CMO Pulse Survey, 82% of CMOs plan to increase paid search budgets and 74% plan to increase SEO budgets in 2023. In 2023, marketers plan to spend more on paid and organic search despite data deprecation and economic headwinds. As search budgets grow, the medium is changing radically.

B2C 195

B2C SEO Marketing Customer 195

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. This isn’t just a marketing dream — it’s possible.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

Kibo

AUGUST 26, 2022

We’re thrilled to announce that Kibo ranked highest for B2C Digital Commerce Use Case in the August 2022 Gartner Critical Capabilities for Digital Commerce Platforms report! Gartner releases the Critical Capabilities report to help organizations build a shortlist of vendors to assess based on critical capabilities for their use case.

B2C 62

B2C B2B Subscription Reference 62

FastSpring

OCTOBER 25, 2023

And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. While in prior reports, we focused on a small segment of specific companies over three years for B2C vs. B2B comparisons, this year, we expanded the data set. Below, we’ll cover: U.S. sales trends by month and quarter.

Merchant Services 135

Merchant Services Payment Services Payments B2C 135

Forrester eCommerce

JULY 17, 2023

In Forrester’s Q1 2023 B2C Marketing CMO Pulse Survey, nearly three-quarters of US B2C marketing and advertising execs say they plan to partner with creators and influencers in 2023. In our just-released report – Best Practices For Creator Campaigns – we found that over-direction is the […]

B2C 195

B2C Marketing Social Media Customer 195

GetElastic

NOVEMBER 9, 2021

Based on evidence from 2021’s State of Digital Commerce Report, and 2020’s B2B Digital Commerce research, the survey examines digital commerce through the lens of multiple verticals and business models. The results are in.

B2C 146

B2C B2B Customer Retention Subscription 146

Forrester eCommerce

JANUARY 6, 2022

“Over half of CMOs will make employee experience (EX) essential to brand planning” – Forrester’s Predictions 2022: B2C Marketing And Innovation A New Frontier Emerges I spent most of the winter months hounding a panel of brand experts for their insights as I wrote Forrester’s annual brand spotlight report (to be published later this (..)

B2C 368

B2C Marketing Customer 368

Groove

APRIL 15, 2024

B2C platforms often do not keep up with these changes or may not meet the unique requirements of B2B transactions. While there are plenty of options for B2C consumers, the unique capabilities a B2B customer requires simply are not available on B2C platforms and apps.

BigCommerce 195

BigCommerce B2B B2C Customer Retention 195

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Learn more about B2B e-commerce trends in the Digital Commerce 360 2022 B2B E-Commerce Market Report. .

Multichannel 97

Multichannel B2C B2B eCommerce 97

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Learn more about B2B e-commerce trends in the Digital Commerce 360 2022 B2B E-Commerce Market Report. .

Multichannel 95

Multichannel B2C B2B eCommerce 95

BigCommerce

MAY 27, 2020

At BigCommerce, our goal is to provide you with the tools and resources you need to build, innovate and grow…

BigCommerce 273

BigCommerce eCommerce Platforms B2C B2B 273

Forrester eCommerce

DECEMBER 18, 2020

In our recent report, “The Myth Of A World After: A European Recovery Perspective,” we outlined how B2C consumption will evolve in post-pandemic Europe. In 2020, consumers have massively and quickly shifted to more local, digital, and environmentally friendly behaviors.

B2C 318

B2C Consumer Customer Loyalty Customer 318

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Every year, B2B buyers are acting more and more like B2C buyers. Let’s get to it.

B2C 114

B2C B2B eCommerce Live Chat 114

Forrester eCommerce

JANUARY 31, 2022

This report evaluates ten top vendors’ current offering, strategy, and market presence for their unified measurement and optimization solutions. The 2022 Forrester Marketing Measurement Wave will help B2C Marketers select the best measurement vendors […].

B2C 195

B2C Marketing Customer 195

CPC Strategy

APRIL 16, 2024

News Tinuiti Marketing Analytics Recognized by Forrester By Tinuiti Team Apr 16 2024 Rapid Media Mix Modeling and Proprietary Tech Transform Brand Performance Tinuiti, the largest independent full-funnel performance marketing agency, has been included in a recent Forrester Research report titled, “ The Marketing Analytics Landscape, Q2 2024.”

Marketing 90

Marketing B2C eCommerce Channel 90

Forrester eCommerce

JANUARY 29, 2019

That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report). Martech is a direct line to consumer touchpoints, and marketers should embrace and leverage it to drive […].

B2C 343

B2C Customer Experience Technology Marketing 343

BigCommerce

SEPTEMBER 28, 2022

Ecommerce may have roots all the way back to 1969, but there’s no doubt that the last two years have…

Beauty and Health 246

Beauty and Health eCommerce BigCommerce Consumer 246

RetailWire

MARCH 17, 2022

Boxed reported an 8.1 The e-tailer reported $5.3 Now as a public company, we’ll continue to drive additional B2B and B2C growth, enhance loyalty programs and invest in our unique, high-margin software and services business.” percent decline in sales for the fourth quarter against high comps from a year ago.

B2C 40

B2C B2B Article 40

Algopix

MAY 5, 2020

Best B2C marketplaces in 2020 and what can you learn from them? Overstock offers vendors reporting data and analytics to track how well listings are performing. The post Top 10 B2C Online Marketplaces to Watch in 2020 appeared first on | Algopix. Facebook Marketplace.

B2C 78

B2C Shipping Costs Merchant Services Small Business Retail 78

Forrester eCommerce

FEBRUARY 14, 2024

I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market.

Marketing 451

Marketing Customer Data Customer B2C 451

Forrester eCommerce

AUGUST 10, 2018

Global B2C eCommerce grew by 10% in 2017 to reach US$1.8 Marketplaces Grow Their Share Of eCommerce Fifty-six percent of global B2C eCommerce occurred via marketplaces in 2017. As Amazon’s latest earnings report highlights, global retail marketplace performance is strong and isn’t showing signs […].

B2C 204

B2C Retail eCommerce Customer 204

Pivotree Blog

NOVEMBER 28, 2023

Report from Pivotree and Spryker revealed 90% of respondents have seen increase in demand for digital B2B buying experiences in past two years TORONTO – November 28, 2023 – Pivotree Inc. Developed by WBR Insights and B2B Online, the report surveyed 100 leaders from B2B companies across the U.S. and Canada.

B2B 52

B2B Supplies B2C Technology 52

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 239

B2C Marketing Technology Customer Data 239

Optimizely

OCTOBER 12, 2017

B2C marketers everywhere are in agreement: personalization continues to be vital for success, especially this holiday season. In the 2017 Ecommerce Holiday Report , which asked hundreds of ecommerce leaders how they’re approaching marketing this holiday season, 31% of B2C marketers say personalization is their #1 focus.

Webinar 210

Webinar B2C Games eCommerce 210

Optimizely

JUNE 29, 2018

But ESPs were designed from the ground up to only send and report on email marketing. It’s time for marketers to graduate to the next step in ecommerce marketing technology: B2C CRM. Most businesses have resorted to using their ESP as their central marketing platform and customer system of record. appeared first on Zaius.

eCommerce 150

eCommerce B2C eCommerce Marketing Technology 150

Retail Technology Review

MAY 4, 2021

Dubai CommerCity (DCC), the first dedicated e-commerce free zone in the Middle East, Africa and South Asia (MEASA), has launched the second edition of ‘MEASA E-Commerce Landscape: B2C Products Edition’. billion in the Middle East, Africa and South Asia (MEASA) by 2022.

eCommerce 79

eCommerce eCommerce Marketing B2C Marketing 79

Forrester eCommerce

FEBRUARY 27, 2024

My latest report, From Dominance To Decline: Global Brands Are Losing In China, […] However, the tide has turned, and domestic brands are now gaining momentum, surpassing their foreign counterparts in sales, revenue, and market share (see Figure 1).

Marketing 405

Marketing Consumer B2C 405

Retail Technology Review

MARCH 5, 2019

Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report by full-service e-commerce agency, PushON.

B2B 87

B2B eCommerce Customer Experience B2C 87

Retail TouchPoints

JANUARY 24, 2024

BigCommerce’s Global B2B Buyer Behavior Report highlights that 74% of B2B buyers now prefer online platforms for their purchasing needs. Lance Owide is the Director of B2B for BigCommerce , an open, composable ecommerce platform for established and fast-growing large B2C and B2B brands.

B2B 236

B2B eCommerce BigCommerce Omnichannel 236

Pivotree Blog

FEBRUARY 27, 2023

The biggest commerce challenges identified were analytics and reporting (33%), shopper experience (30%), and inventory management (28%); Less than half (41%) of respondents believe their current systems effectively manage product data. Download your complimentary report of Digital Commerce in an Era of Rapid Change.

Supplies 52

Supplies Management eCommerce Platforms Shipping Costs 52

Retail Technology Review

MARCH 19, 2019

Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report by full-service e-commerce agency PushON.

B2B 79

B2B eCommerce Customer Experience B2C 79

Groove

JUNE 25, 2020

The BigCommerce & HubSpot Integration by Groove Commerce helps you automatically sync all customer and order data from BigCommerce with Hubspot's smart lists and reporting tools. For example, if your client has both B2B and B2C sales, you can put B2C deals into its own eCommerce pipeline, so you don't mess up their B2B pipeline.

BigCommerce 349

BigCommerce B2C B2B eCommerce 349

Optimizely

JANUARY 9, 2019

In order to thrive in 2019, top B2C marketers today have to be a combination of: Marketing Technologist. Learn how each of these three new titles can become part of your ever-evolving role as a B2C marketer. The post WHITEPAPER: The Rise Of The B2C Marketer appeared first on Zaius. Data Scientist. Brand Marketing Artist.

B2C 39

B2C Marketing Customer Loyalty Customer Experience 39

GetElastic

DECEMBER 28, 2021

In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. Second, there are also two B2C platforms. What Is Causing This Shift?

B2C 148

B2C B2B Technology Channel 148

365 Retail

JUNE 19, 2023

Akeneo , the Product Experience company, today released its 2023 B2C Survey: Product Experience Satisfaction Around the World , an annual mission to understand how consumers make decisions when buying products, how product experiences impact those decisions and what product information is important to them.

Consumer 72

Consumer B2C Merchant Services Omnichannel 72

Kibo

MARCH 24, 2022

According to Kibo and Ignitiv’s new report, “ 2022 Distributed Order Management for Retail ,” the post-COVID world will be characterized by a deep and transformative embrace of digital. The post New Report: 2022 Distributed Order Management for Retail appeared first on Kibo Commerce.

Management 62

Management Retail Download Customer Loyalty 62

Forrester eCommerce

OCTOBER 20, 2023

Our most recent report, Testing, Testing: Use Incrementality Tests To Lift Your Marketing ROI, has best practices to get started with building an incrementality testing […] In the ever-evolving marketing landscape, this method holds the key to smarter decision-making, better allocation of resources, and, ultimately, greater ROI.

Marketing 426

Marketing Games B2C Operations 426