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Marketing – Swipe Right On Your Relationship With Security And Risk

Forrester eCommerce

The current relationship status between marketing and security and risk (S&R) pros is best described as “it’s complicated.” This may seem cheeky and slightly exaggerated, until you learn that a whopping 78% of B2C marketing leaders say that they don’t know anyone on their security, risk, and compliance team.

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Long B2C Sales Cycle? Use Content to Power Marketing

Optimizely

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.

B2C 354
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WEBINAR: The Rise of the B2C Marketer

Optimizely

The role of B2C marketers is shifting rapidly. Today’s B2C marketers have to be a combination of artist, data scientist, and technologist in order to succeed in an incredibly competitive consumer market. The post WEBINAR: The Rise of the B2C Marketer appeared first on Zaius. Patrick Suter of BESTSELLER. Watch the Webinar Now.

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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. STAT: Need Supply has grown 63% over the past three years, which secured the brand a spot on the list of Richmond’s top 25 fastest-growing companies.

B2C 261
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Predictions 2019: The Internet Of Things

Forrester eCommerce

Business stakeholders and CIOs in both B2B and B2C environments are planning and deploying IoT solutions to power digital transformation initiatives to revolutionize customer relationships, enhance operations, and differentiate products. IoT deployment momentum brings challenges.

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Are You Advertising During This Election Cycle? Read This First.

Forrester eCommerce

By tomorrow, the two party’s Presidential nominees will likely have secured their top spots, kicking off the scene for the race to November 5. It’s Super Tuesday here in the U.S, where the largest number of states will be holding Presidential primaries or caucuses. election cycles have been a spectacle in the past few […]

B2C 390
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Why Enterprise Ecommerce is Moving to SaaS: 16 Examples from Toyota to Camelbak

BigCommerce

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. Legacy B2B and wholesale brands are needing to launch additional B2C channels to harness consumer fanfare around their product. The retail space is competitive and ever-changing.