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The Key to Creating Flawless B2C Omnichannel Communication

Optimizely

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. Thankfully, B2C marketers now have far better resources at their disposal to make the process of managing omnichannel campaigns far easier. Let your B2C CRM do the heavy lifting! Those were dark times.

B2C 225
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Removing Friction In The eCommerce Customer Journey

Groove

The term " eCommerce customer journey" encompasses the various stages in which customers interact with an online store, from when the person became aware of the brand and its products and/or services all the way until the time they checkout and purchase the items in their online shopping cart.

eCommerce 370
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Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’

Retail TouchPoints

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. Users can then click through to view product details, visit the merchant’s store or add a product to their shopping cart. and will be rolled out to iOS users starting in April.

Magazine 235
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Move Beyond Email Marketing in Ecommerce

Optimizely

Every B2C marketer must invest in omnichannel marketing in 2018 or you won’t remain competitive. Shopping cart abandonment continues to be a major issue in ecommerce, with an average of 69% of online carts abandoned by users. This doesn’t just apply to consumers who are at the shopping cart abandonment stage either.

Marketing 236
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Top 10 B2B eCommerce Website Examples

GetElastic

While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires. “If Just like B2C, eCommerce adoption will become inevitable even for those in the B2B space. As our founder Harry Chemko stated back in 2018 – B2B will look more like B2C.

B2B 147
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New Updates To Our BigCommerce & HubSpot Integration

Groove

Whether a customer abandoned a shopping cart. Additionally, the integration includes a stylized abandoned cart section, HTML section and total order value section. For example, if your client has both B2B and B2C sales, you can put B2C deals into its own eCommerce pipeline, so you don't mess up their B2B pipeline.

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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. When it comes to the digital marketplace, the post-shopping cart experience and throughout the customer lifecycle is where a digital ecosystem brings the most value.