Kissmetrics

JULY 9, 2019

How much are 100 social media followers really worth? Each company has been participating in all these social networks for at least 3 years and they have at least 100 social media followers on each platform. Of the 483 companies, 159 of them were in the B2B space and 324 were B2C companies. Why you may ask?

Social Media 275

Social Media B2B Definition B2C 275

Optimizely

NOVEMBER 1, 2018

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.

B2C 354

B2C Marketing B2B Article 354

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Get in touch with social media platforms: Social media platforms offer a wealth of data regarding user preferences, interests and behaviors.

Social Media 147

Social Media B2C B2B Customer Data 147

Kissmetrics

JUNE 14, 2018

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. And, it’s not just for B2C organizations.

Social Media 220

Social Media Definition B2C Food and Beverages 220

Optimizely

MARCH 27, 2019

Here’s how you should approach branding and use it as a tool to manage your entire B2C business. You can have the best product, but it doesn’t mean anyone will buy it — let alone will buy it again and again, write about it on social media, take selfies, post super positive reviews, and so on. Think beyond the logo.

B2C 323

B2C Management Social Media Magazine 323

Optimizely

JANUARY 8, 2019

Have you implemented a contest marketing strategy for your B2C brand yet? Here’s how you can create your own online contest for your B2C company. Here are some other objectives you should consider: Grow your social media following and increase engagement. No, that’s not a typo. Give away more than just your own products.

B2C 210

B2C Social Media Clothing Channel 210

ROI Revolution

APRIL 23, 2021

YouTube Leading Social Media Growth. According to a recent study conducted by The Pew Research Center, YouTube is leading the pack in terms of growth for social media platforms. Learn more: Social media use in 2021 (Pew Research Center). It’s time to look again at LinkedIn as a B2C platform (The Drum).

Social Media 78

Social Media B2C Events B2B 78

Optimizely

DECEMBER 11, 2018

The role of B2C marketers is shifting rapidly. Today, the vehicle for marketing messages has changed to smartphones and social media, but the style of communication remained largely the same — marketers speaking at consumers without really listening to them in exchange. Watch the Webinar Now.

B2C 150

B2C Webinar Marketing Apparel 150

Kissmetrics

JULY 27, 2021

Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. Now, you have businesses from all niches, including Mercedes and Coca-Cola, wanting to get in on the action. Is it the right fit for your business? It might be. Why eSports Marketing? How do you use it?

B2C 312

B2C Marketing Games Social Media 312

Optimizely

JANUARY 10, 2019

With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. The post The Role of the B2C Marketer Is Changing Fast.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

Kissmetrics

JUNE 5, 2014

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

Social Media 190

Social Media B2C Channel SEO 190

Optimizely

SEPTEMBER 18, 2018

They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly.

B2C 261

B2C Magazine Fashion Jewelry 261

Forrester eCommerce

NOVEMBER 28, 2023

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. The rapid evolution of generative AI technology within the social tech landscape sparked a race among providers […]

Social Media 375

Social Media Technology Marketing B2C 375

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

APRIL 20, 2023

In fact, 80% of this group uses channels such as search engines, social networks and videos to research products and services before purchasing, while another 76% are influenced by posts with lots of “likes” or “good comments” on social media when deciding whether to buy something online. So you need to think like [a] pure-play.”

Social Media 290

Social Media B2B Supplies B2C 290

Kissmetrics

NOVEMBER 19, 2021

First, you need to draw traffic to your website or social media platform. There are many ways you can do this, from paying for Google Ads or promoting your hashtags on social media. Hosting training webinars works in both the B2B and B2C space, depending on who your target market is.

Webinar 297

Webinar Social Media B2C B2B 297

Forrester eCommerce

MAY 10, 2023

Creators — individuals who make and monetize social media content — matter to brands because they wield the power to make ideas, trends, songs, or products go mainstream overnight. With more than 300 million creators worldwide, the creator economy has grown exponentially over the last several years and shows no signs of slowing down.

Social Media 358

Social Media B2C Marketing Customer 358

Retail TouchPoints

JANUARY 24, 2024

Unlike the traditional multichannel approach, social commerce is about creating strong communities and affinities around specific brands and verticals. This trend will encourage B2B brands, such as those in the automotive, manufacturing, wholesaling and distribution sectors, to rethink their social media footprint and product representation.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Forrester eCommerce

MAY 2, 2018

Q1 2018 earnings for Twitter, Facebook, and Snap largely showed minimal impact from the recent data privacy crisis. There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook continues to grow its user base, and Snap is still going through an identity crisis. For the most part, the financial markets seem to […].

Social Media 210

Social Media Marketing B2C 210

Forrester eCommerce

JULY 17, 2023

In Forrester’s Q1 2023 B2C Marketing CMO Pulse Survey, nearly three-quarters of US B2C marketing and advertising execs say they plan to partner with creators and influencers in 2023. However, that doesn’t mean all of these partnerships will succeed.

B2C 195

B2C Marketing Social Media Customer 195

Kibo

APRIL 8, 2020

With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales? Once a customer purchases, you can control customer marketing on email, advertising, social media and more. 2) Personalize the Shopping Experience.

B2C 108

B2C Books B2B Social Media 108

Groove

AUGUST 20, 2020

Run a giveaway on social media. Run A Giveaway On Social Media. Engage with your audience throughout social media to establish your brand's personality and elicit positive reactions. Whether you sell B2C or B2B, using a content-driven approach helps to personalize the online shopping experience.

eCommerce 243

eCommerce Marketing Social Media Gifts 243

Retail TouchPoints

DECEMBER 21, 2023

B2B or B2C? Social media? Every checkout experience should reflect four key traits about the shopper: Who they are : Are they a first-time or repeat shopper? Member or non-member? What they’re buying : One or 10 items? High or low price? Where they’re coming from : Email? Search engine? What device they’re on : Mobile?

Payments 278

Payments Retail Shipping Costs Social Media 278

FastSpring

OCTOBER 25, 2023

And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. While in prior reports, we focused on a small segment of specific companies over three years for B2C vs. B2B comparisons, this year, we expanded the data set. Below, we’ll cover: U.S. sales trends by month and quarter.

Merchant Services 135

Merchant Services Payment Services Payments B2C 135

ChannelAdvisor

OCTOBER 27, 2016

Then you saw the returns, brand loyalty and customer engagement your competitors that invested in social media were getting. You did your homework and saw how social media can complement great brick-and-mortar , SEO and paid search programs and turn your company into a regular multichannel marketing behemoth.

Social Media 82

Social Media Marketing Shipping Costs Multichannel 82

Retail TouchPoints

DECEMBER 20, 2021

The global social commerce market is expected to reach $2.9 trillion by 2026, and B2C brands are poised to make up nearly all of that revenue, according to Research and Markets analysis. As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities.

Social Media 264

Social Media Customer Retention Technology B2C 264

Kissmetrics

MARCH 2, 2021

To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers. Let’s start with B2C. B2C Review Sites. B2C” businesses sell goods and services directly to consumers. If you’re a B2C business, opt for popular, high-traffic review sites to maximize your exposure. Foursquare.

Merchant Services 273

Merchant Services B2C B2B Social Media 273

Kissmetrics

JULY 28, 2021

Valuable information can be gleaned by checking what types of sites your prospects are already visiting, which content they engage with, and which social media platforms they share content on. Content creation on social media works well for B2C businesses, but not so much for B2B businesses. Social Sharing Metrics.

Social Media 329

Social Media Improvements Information B2C 329

Kissmetrics

OCTOBER 8, 2020

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. Here are some typical marketing roles : Marketing Specialist Social Media Manager Search Engine Optimization Specialist Email Marketing Manager Web Content Writer Web Producer Product Manager Marketing Analyst Advertising Coordinator.

Marketing 363

Marketing Social Media Document Article 363

Kissmetrics

JANUARY 27, 2021

Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. Social Media Metrics (and Their Impact on Content Marketing). In 2014, social media was becoming the place to post your content. Video is the number one form of media in content marketing. Not anymore.

Marketing 311

Marketing Social Media Blog B2C 311

Retail TouchPoints

AUGUST 24, 2023

It’s being used to generate marketing content including social media posts, videos and images. As a marketing leader with global experience, he excels at delivering prospects and customers for leading B2B and B2C brands. In fact, seven out of 10 marketers in the U.S. This influence is already being felt across the buyer journey.

Toys 246

Toys B2C Social Media Accessories 246

Forrester eCommerce

JUNE 10, 2019

Here’s what retailers and brands can expect and should focus on regarding social communities and social media for the rest of 2019.

Social Media 405

Social Media Retail B2C Marketing 405

Forrester eCommerce

MAY 17, 2023

This led to an uproar on social media – initially from conservative voices including musicians Kid Rock and Travis […] In early April, Anheuser-Busch’s Bud Light brand saw itself caught in a culture war fiasco.

Social Media 195

Social Media Marketing B2C Consumer 195

Forrester eCommerce

DECEMBER 9, 2020

inclusive of Facebook app, Messenger, Instagram, WhatsApp, and its other apps, services, and hardware) is a social media monopoly. Today the US government and 40+ states filed a lawsuit claiming that Facebook, Inc. This US lawsuit was more a question of “when” and joins a roster of European lawsuits already in existence.

Social Media 275

Social Media Other B2C Marketing 275

Retail TouchPoints

MAY 18, 2023

Kris Jenner and Naomi Campbell are among the growing list of celebrities sharing unpaid social posts featuring the brand. After six months of B2C sales in the U.S., The brand had a 56,000-person waitlist, growing social media community and garnered positive performance in stores.

POS 278

POS Channel B2C Social Media 278

Forrester eCommerce

NOVEMBER 8, 2018

Like the opening sequence of The Fresh Prince of Bel-Air, the social media landscape is getting “flipped-turned upside down” by the ascendance of stories. Stories are growing in popularity as a mode of sharing and consuming content on social media. […].

Social Media 304

Social Media Consumer B2C Marketing 304

GetElastic

APRIL 11, 2023

This approach also enables businesses to provide a more seamless and consistent experience across multiple channels, from desktop to mobile to social media. In this headless commerce trend, blockchain integration can be used for supply chain management, smart contracts, and secure payment processing in both B2B and B2C contexts.

Payment Services 147

Payment Services Payments Social Media Mobile 147