Optimizely

JUNE 7, 2018

Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel marketing strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand.

Omnichannel 170

Omnichannel eCommerce B2C Channel 170

Groove

MARCH 31, 2022

Ten years later in 2015, the B2C brand partnered with Groove Commerce to enhance its online presence and overall eCommerce strategy. Cutter and Buck is an active lifestyle fashion brand, headquartered in Seattle, Washington. The company primarily sells apparel through its eCommerce website, which was established in 2005.

SEO 195

SEO Fashion Apparel Merchant Services 195

Optimizely

JUNE 7, 2018

Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand.

Omnichannel 150

Omnichannel B2C Channel eCommerce Marketing 150

Retail Technology Review

FEBRUARY 3, 2021

A new study by Merchant Machine has analysed the B2C spend of countries around the world to find the biggest online spenders. The study has also found how much of their salary consumers in each country spend on online shopping, as well as the products that have seen the biggest increase and decrease in online sales this year.

B2C 70

B2C Consumer Internet Retail Retail 70

Retail TouchPoints

FEBRUARY 1, 2022

A study by Euclid found that 52% of millennials prefer to shop at retailers that align with their values. He has spent more than 25 years leading ecommerce technology efforts for major B2C and B2B brands. There will be interesting intersections here as marketplaces emerge in response. Jim Stirewalt is the U.S.

Small Business Retail 292

Small Business Retail Supplies Retail B2C 292

Forrester eCommerce

AUGUST 7, 2023

We reviewed academic research, evaluated practitioner models, spoke with CMOs, and studied best practices among companies to distill a framework to help our clients develop a structured approach to growing revenue. Two months ago, I announced Forrester’s revenue growth framework.

Customer Experience 195

Customer Experience B2B Consumer B2C 195

365 Retail

JUNE 19, 2023

Akeneo , the Product Experience company, today released its 2023 B2C Survey: Product Experience Satisfaction Around the World , an annual mission to understand how consumers make decisions when buying products, how product experiences impact those decisions and what product information is important to them.

Consumer 72

Consumer B2C Merchant Services Omnichannel 72

Forrester eCommerce

JANUARY 24, 2022

Leonardo Da Vinci said, “To develop a complete mind; Study the science of art. Study the art of science. Learn how to see. Realize that everything connects to everything else.”

Arts 195

Arts Marketing Customer Experience B2C 195

Retail TouchPoints

OCTOBER 28, 2020

A new study from OpenX and The Harris Poll predicts a rise in both consumer spending and marketing budgets for Q4 and 2021. B2C marketers and 111 B2B marketers), revealed key insights about consumer spending patterns and behavior. After a year of disappointing numbers, there may be hope around the corner.

Consumer 207

Consumer B2C B2B Mobile 207

TradeGecko

JULY 2, 2019

Do you have a plan to grow your B2C fashion business? There are valuable lessons to learn by reviewing five micro case studies from successful independent clothing brands. That’s why we’ve assembled quick case studies for five independent clothing brands that gained success (notoriety, even).

Clothing 84

Clothing B2C Fashion Small Business Retail 84

Kissmetrics

JUNE 23, 2020

E-commerce Marketing for (B2B) vs (B2C) Sales process for B2B e-commerce vs B2C Picking the one that’s right for you – do both or pick one? Working with influencers Push notification – lists & messaging Understanding your metrics (COGS, ROAS, ROI to see what SKUs to scale with) Case studies Summary.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Retail TouchPoints

JUNE 11, 2020

Research conducted by Forrester Consulting for Bloomreach, reported in The State of Commerce Experience , found that almost 80% of B2C and B2B customers have abandoned intended purchases because sites did not provide easy navigation, relevant search results or clear product information. Both studies included respondents from the U.S.,

eCommerce 179

eCommerce B2B Toys B2C 179

Kissmetrics

SEPTEMBER 29, 2020

The company has achieved impressive results for their tech, B2B and B2C clients. Here’s an example from one of their case studies in which they were able to drive up impressions, engagement and profile actions tremendously: They have an average rating of 4.6 7 Sociallyin — Best For Community Management.

Social Media 331

Social Media Marketing B2B eCommerce 331

Kissmetrics

OCTOBER 13, 2020

Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. This trend continues to grow—a BrightLocal study showed 90% of consumers used the internet to find a local business in the last year, with 33% looking every day.

B2B 298

B2B SEO B2C Mobile 298

Forrester eCommerce

MARCH 2, 2020

Johnson & Johnson And Apple Team Up To Save Lives And Create New Business Value Janssen Pharmaceutica, a Johnson & Johnson subsidiary, is partnering with Apple and Evidation Health to study how the Apple Watch can help identify atrial fibrillation (AFib) to reduce heart health losses.

Marketing 328

Marketing Information Customer Experience B2C 328

Optimizely

NOVEMBER 22, 2018

Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. Studies have shown that the greater the discount on a product, the lower the perceived value.

Customer Loyalty 246

Customer Loyalty Customer Shipping Costs eCommerce 246

Kissmetrics

FEBRUARY 12, 2021

I’ve also collected a wealth of information in lessons and case studies that I can’t wait to share. Finally, Pedro Carvalho at Neil Patel Brazil walks you through a case study of our own success in lifting organic traffic and shares tips you can apply to your own site right away. NP Summit Sessions You Won’t Want to Miss.

Marketing 263

Marketing SEO eCommerce B2C 263

GetElastic

APRIL 23, 2019

Whether your business is B2B or B2C, there are many ways in which chatbots can improve your total customer experience. The B2C Experience. This is where chatbots can have a proactive impact on the B2C experience. Lack of response can inevitably become detrimental to sales conversions, revenue, and brand sustainability. .

Customer Experience 155

Customer Experience Payment Services Customer B2B 155

Kissmetrics

OCTOBER 13, 2021

Share case studies and testimonials: Social proof is a driving factor for online purchases. Use Case Studies to Increase B2B Sales. Selling to B2B is a little different from B2C. One of the most powerful marketing tools you can use to illustrate this is case studies.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Forrester eCommerce

DECEMBER 1, 2021

Tell Us About Yourself I have a mixed academic background in communication and advertising and environmental studies, yet I somehow always end up being attracted to technology. I don’t fully identify with the infamous Millennial label, yet somehow I’m constantly drawn to all things innovation.

Management 195

Management Technology B2C Customer 195

RTP blog

DECEMBER 27, 2019

The best model fit for your company will depend on your business type (B2B vs. B2C), the types of media you buy, the owned marketing you employ, the reach of your plans, your market penetration and customer visit frequency. This will impact the sample size of your measurement studies. Speed Time is money.

Marketing 195

Marketing eCommerce Outdoor B2C 195

UpSellIt

NOVEMBER 22, 2021

B2C versus B2B buyers are different, so they should be treated as such with targeted, unique strategies. A study by Cromatix found that it takes only.05 The study also found 66% of customers use multiple devices to complete a transaction. The B2B Customer Journey. Start With Small Optimizations. Have a Mobile Friendly Site.

B2B 178

B2B White Paper Download Demo 178

Inflow Insights

OCTOBER 14, 2021

Publish unique case studies. Publish unique case studies for customer segments. Case studies that feature client testimonials and successes are crucially important for B2B businesses. As you create your case studies, target each toward a specific customer persona or segment. B2B eCommerce Marketing Strategies for CRO.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Optimizely

AUGUST 15, 2018

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. You’ll see this over and over again if you look through the case studies. What trends are going to shape the world of ecommerce?

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Inflow Insights

APRIL 3, 2020

These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. You can learn how to do a content audit in the case studies and strategy guides below: Content Pruning Case Study #1. Content Pruning Case Study #2.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

MARCH 12, 2018

86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. Roughly 37% of marketers plan to increase their spending on content marketing in both B2B and B2C, while 46% plan to leave it the same. Consider: Content delivers 3x more leads than paid search per dollar spent.

Marketing 205

Marketing Social Media B2C B2B 205

GetElastic

FEBRUARY 7, 2023

Virtual assistants are also becoming popular for B2C brands for tasks such as capturing leads, product recommendations and product demos. A study from Qualtrics found that 50% of consumers decreased or entirely cut spending with a brand after a bad customer experience. position: relative; background:#EDEDED; }.otro-blockquote::before{

Consumer 148

Consumer Demo Improvements B2C 148

Retail TouchPoints

JUNE 7, 2023

In this final installment of our Stimulate Retail series, we’ll explore ways businesses, whether B2C or B2B, can fill the sensory void online with new technologies capable of transferring the sensations consumers have interacting with brands in real life into the digital world. 2006; Simmons et al.

Technology 279

Technology Retail Customer Experience Presentation 279

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. The buying journey for B2B sales is still longer than a B2C transaction.

B2B 147

B2B eCommerce Payment Services SEO 147

FastSpring

JUNE 22, 2022

Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption. Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential?

B2C 124

B2C B2B Payments Payment Services 124

Optimizely

OCTOBER 25, 2018

But as two landmark studies revealed , most people would still choose the smaller amount. How hyperbolic discounting applies to B2C marketers. As a B2C marketer, it’s vital to understand hyperbolic discounting since it can have a huge impact on whether your customers buy and what price they’re willing to pay.

eCommerce 218

eCommerce Payment Services B2C Presentation 218

Kissmetrics

JANUARY 27, 2021

Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. Search Engine Journal discovered that their Facebook Live posts delivered 178% higher than average engagement over regular posts, and increased referral traffic by 213% over the 2 months of their study. So give it to them.

Marketing 311

Marketing Social Media Blog B2C 311

GetElastic

SEPTEMBER 2, 2021

With the pandemic hitting in 2020, it is not clear if this prediction came true, but eMarketer published a study last year that predicts double digit YoY growth of B2B eCommerce through 2024. This is true for both B2C and B2B buying decisions.

B2B 141

B2B Management eCommerce B2C 141

GetElastic

DECEMBER 9, 2020

This makes it more important than ever for both B2B and B2C businesses to invest in digital commerce and diversify their go-to-market strategies. Many of these channels cater to B2C companies however, so it’s important you evaluate what solutions and channels will be the best fit for your business. Enterprise Marketplaces.

Payment Services 113

Payment Services Payments B2B B2C 113

Optimizely

DECEMBER 5, 2017

In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. However, it’s up to you as a B2C marketer to drive the conversions from the first step to the last step, building long-term customer engagement. However, many brands are not doing this at all.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

ROI Revolution

APRIL 23, 2021

According to a recent study conducted by The Pew Research Center, YouTube is leading the pack in terms of growth for social media platforms. The study determined that Instagram, Pinterest, Snapchat, LinkedIn, Twitter, and WhatsApp have all remained statistically unchanged since 2019. Claim your copy! 81% of U.S.

Social Media 78

Social Media B2C Events B2B 78

SellBrite

OCTOBER 16, 2019

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. How does B2B ecommerce differ from B2C ecommerce? If you have an online store, you’re already familiar with both sides of the B2C ecommerce relationship.

B2B 90

B2B eCommerce B2C Merchant Services 90