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According To Our Latest B2C Marketing Survey, Data Deprecation’s Complexity Reigns

Forrester eCommerce

For the past few years, four forces – consumers’ dissatisfaction with invasive audience targeting, browser and operating system restrictions, legislators and de facto regulators like Apple limiting consumers’ trackability, and advertisers’ ceding control to walled gardens […]

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Long B2C Sales Cycle? Use Content to Power Marketing

Optimizely

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.

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Zenni Optical Cuts Product Data Management Time 70% with PIM Solution

Retail TouchPoints

The online eyewear retailer, which sells in both B2B and B2C channels and is working with brick-and-mortar retailer U.S.Vision , has categorized approximately 3,000 SKUs since adopting the PIM solution, with more in the pipeline.

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. You probably have: Ads on Facebook and Instagram.

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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. How Gen AI Can Solve for User Intent as Third-Party Cookies Phase Out Solutions engineers and developers are at the forefront, crafting proof of concepts that blend gen AI with existing systems.

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2018 Predictions: What B2C Marketers Need To Know

Optimizely

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? Here are my top 5 predictions for B2C marketing in 2018, tackling these questions to help you succeed in the coming year.

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Why B2C Marketers Need a Single Source of Data

Optimizely

In order to succeed, B2C marketers have to be half artist, half data scientist. It’s time for B2C marketers to get a better handle on customer data. different systems on a daily basis. For many B2C marketers, this is unsustainable. But many of today’s marketing tools don’t make it easy to see all the data in one place.

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