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50/50: Gratuity Has Reached A Tipping Point

Forrester eCommerce

Tipping fatigue is growing as automatic prompts on digital point-of-sale proliferate. Find out the consumer sentiment on this hot topic.

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14 Niche Marketplaces to List Your B2C Services

Kissmetrics

That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. What Are B2C Niche Marketplaces? As a B2C brand, it’s even more important to make the right decision.

B2C 294
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Holiday Marketing: 5 Tips To Increase eCommerce Sales

Groove

5 Holiday Marketing Tips. Increase brand awareness and drive more eCommerce sales by following these 5 holiday marketing tips: Provide a holiday shipping schedule. Whether you sell B2C or B2B, using a content-driven approach helps to personalize the online shopping experience. Use banners to promote holiday offers.

eCommerce 243
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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. Into the Gloss has long been a well-respected, go-to website for skincare tips and advice. But it is possible! Glossier: A community built on reviews.

B2C 261
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How to Run an Online Contest for Your B2C Brand

Optimizely

Have you implemented a contest marketing strategy for your B2C brand yet? Here’s how you can create your own online contest for your B2C company. Online contests are a great way for B2C brands to reach new audiences, acquire new emails, and build brand awareness. No, that’s not a typo. Build a relationship with contest entrants.

B2C 210
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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. What was a surprise-and-delight experience for customers two years ago is now an expectation. And when that expectation isn’t met, it’s a big problem.

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7 Fitness Advertising Tips and Strategies

Kissmetrics

Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges. Each package offers expert advice, holistic healing tips, and support from an exclusive community in exchange for their membership fee: It’s really simple for users to take the next step: all they need to do is click the sign-up button to get started.