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Google Announces Meridian, A Marketing Mix Modeling Tool

Forrester eCommerce

Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. According to Forrester Global Marketing Survey, about 30% of B2C Marketers use MMM […]

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Why B2C Branding is Really a Management Tool

Optimizely

You use the brand as a management tool to make sure every aspect of your business — internally and externally — is derived from the brand personality which is aligned with your customer’s personality. Here’s how you should approach branding and use it as a tool to manage your entire B2C business.

B2C 323
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14 Niche Marketplaces to List Your B2C Services

Kissmetrics

That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. What Are B2C Niche Marketplaces? As a B2C brand, it’s even more important to make the right decision.

B2C 294
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Meet Your Newest B2C Martech Analyst

Forrester eCommerce

Do you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […].

B2C 311
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Find The Marketing Planning And Operations Tool That Meets Your Needs

Forrester eCommerce

Wouldn’t it be great if marketers had a tool that let them plan, manage, and execute marketing activities? I hear from B2C marketers looking to streamline creative production processes or coordinate campaigns across teams. Thankfully, there’s an entire category of tools that do just that: marketing resource management (MRM).

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9 AI Tools for Successful Marketing Funnels

Kissmetrics

It makes sense, then, that so many marketing AI tools and software are targeting the conversion funnel. From lead generation to lead nurturing to conversion, funnel AI tools help marketers improve their strategy and streamline their processes. Here is a deeper look at nine of the top AI tools for successful marketing funnels.

Marketing 290
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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. It takes a special platform to do this: a B2C CRM.

B2C 210