Forrester eCommerce

DECEMBER 12, 2018

Online video offers marketers and media firms an immersive and interactive form of communication with targeted user groups. Three Chinese digital giants — Baidu, Alibaba, and Tencent (BAT) — are investing aggressively on their online video platforms, namely Baidu’s iQiyi, […].

Marketing 352

Marketing B2C 352

Optimizely

JULY 18, 2018

How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and I think we’re going to see a lot more video in 2018. You look at any social network platform and there’s video everywhere all the time now. But wait, B2B? and much more. LISTEN TO EPISODE 13: THE EMPOWERED MARKETER.

B2C 150

B2C B2B Marketing BigCommerce 150

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. The choice is yours.

B2C 59

B2C eCommerce Travel Consumer 59

Forrester eCommerce

MAY 24, 2022

According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video. Brands are funneling more dollars into “performance” channels in pursuit of maximum return on advertising spend.

B2C 195

B2C Marketing Channel Consumer 195

Optimizely

OCTOBER 9, 2018

As you might’ve guessed from the video above, we’re sitting on some pretty exciting news here at Zaius. Next Tuesday, we’re launching Marketing Unboxed , a brand new video series that pulls back the curtain on how today’s top ecommerce brands are marketing to their customers. Glad you asked! Subscribe to Marketing Unboxed!

Marketing 150

Marketing B2C Clothing eCommerce 150

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Every year, B2B buyers are acting more and more like B2C buyers. Let’s get to it.

B2C 114

B2C B2B eCommerce Live Chat 114

Forrester eCommerce

JULY 11, 2019

Increasing internet penetration, better data infrastructure, and increasing adoption of 4G and now 5G are driving video consumption in Asia Pacific. The Asia Pacific region is a mix of heterogeneous markets such as Australia, Japan, South Korea, China, and India.

Marketing 344

Marketing B2C 344

Optimizely

JANUARY 22, 2019

The post WEBINAR: Adapting to Your Changing Role as a B2C Marketer in 2019 appeared first on Zaius. At the end of the webinar, you’ll be armed with everything you need to be successful in this ever-evolving role—and give your customers a great experience. Watch the Webinar Now.

Webinar 150

Webinar B2C Marketing Customer Loyalty 150

Digital Doughnut

AUGUST 4, 2022

These short-form videos are engaging and entertaining and when produced effectively with sound strategy in mind, they can leave a lasting impression. Research shows that 84% of consumers make a purchase based on watching a brand or business video.

Consumer 105

Consumer Customer B2C 105

GetElastic

JANUARY 17, 2019

Get Elastic compiled a quick video recap on what the retail industry is focused on this coming year and what trends innovative brands need to keep on their radar. The post Retail Trends 2019 [video] appeared first on Get Elastic Ecommerce Blog.

Retail 150

Retail Blog eCommerce Marketing 150

Forrester eCommerce

SEPTEMBER 6, 2022

The company's TikTok alternative simply isn't winning, new Forrester data indicates.

Marketing 369

Marketing Social Media B2C Customer 369

Forrester eCommerce

FEBRUARY 23, 2024

The awe and wonder of genAI – instantly generating ad headlines, email copy, images for social posts, quality video, and more – is quickly fading as the complexities of adopting its capabilities into marketing workflows take center stage.

Marketing 439

Marketing B2C B2B Technology 439

Algopix

MAY 5, 2020

Best B2C marketplaces in 2020 and what can you learn from them? Vendors have the tools to customize their Newegg Store landing page with featured products, banners and videos. The post Top 10 B2C Online Marketplaces to Watch in 2020 appeared first on | Algopix. Facebook Marketplace.

B2C 78

B2C Shipping Costs Merchant Services Small Business Retail 78

GetElastic

JUNE 26, 2019

He stresses how expectations are being set by Amazon and notes that whether B2C or B2B it’s all about making the buyers job easier – which is what helps B2B companies win with ecommerce.

B2B 92

B2B eCommerce B2C Blog 92

Forrester eCommerce

MARCH 23, 2023

TikTok CEO Shou Zi Chew testified before the House Energy and Commerce Committee today amidst rare bipartisan agreement that the app poses a national security threat to the US and should be banned. A TikTok Ban Is Preemptive, Based On Suspicion, Not Substantiation The statements made and questions asked by members of Congress today are […]

Social Media 195

Social Media B2C Customer Marketing 195

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. How Is B2B Content Marketing Different From B2C?

B2B 314

B2B B2C Multi-channel Marketing 314

Kissmetrics

JUNE 23, 2020

So, every Monday, Thursday, and Saturday, I will release new videos to teach you how to get more traffic and sales to an e-commerce site. E-commerce Marketing for (B2B) vs (B2C) Sales process for B2B e-commerce vs B2C Picking the one that’s right for you – do both or pick one? Watching the videos is not enough.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Kissmetrics

JANUARY 27, 2021

Video and voice search are leading the charge in 2021. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. 2021 Video and Live Streaming.

Marketing 311

Marketing Social Media Blog B2C 311

Kissmetrics

NOVEMBER 19, 2021

UGC can be anything, such as: product reviews videos images or graphics audio articles or posts. For example, you might also link to videos hyping your product or share pictures of people using your product (with their permission, of course.). In the B2C realm, influencers often work on social media platforms.

Webinar 297

Webinar Social Media B2C B2B 297

GetElastic

JANUARY 18, 2019

The post NRF 2019 Recap [video] appeared first on Get Elastic Ecommerce Blog. It could not have been stressed enough at the Javits Center – to stay competitive the consumer has to be at the forefront of all retail business objectives and strategies.

Blog 117

Blog Technology Consumer eCommerce 117

Forrester eCommerce

AUGUST 9, 2018

In season 4 of Netflix’s BoJack Horseman, an animated series about the struggles of a former 90s-era sitcom star with same name, BoJack’s agent Princess Carolyn is pitching a new series starring BoJack. The pitch is to executives at the fictious WhatTimeIsItRightNow.com, an online source for local times around the world. [i]

Marketing 187

Marketing B2C 187

Kibo

MAY 18, 2022

Kibo is thrilled to announce the drop of the very first episode of our new video chat series, “Talking Shop.” The post Kibo Introduces New Video Chat Series “Talking Shop” appeared first on Kibo Commerce.

eCommerce 62

eCommerce Information Marketing Retail 62

FastSpring

OCTOBER 25, 2023

And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. FastSpring provides an all-in-one payment platform for SaaS, software, video game, and digital goods businesses, including VAT and sales tax management, payment localization, and consumer support. How FastSpring can help.

Merchant Services 135

Merchant Services Payment Services Payments B2C 135

Retail TouchPoints

NOVEMBER 8, 2021

A video demonstration can be viewed here.). The company credited this “constrained operational design domain” as the primary reason it has been able to remove the safety driver more quickly than other autonomous vehicle operations in the passenger or B2C spaces.

Workshop 274

Workshop B2C Operations B2B 274

Optimizely

NOVEMBER 14, 2018

Branding is tough for any B2C business, but is even more challenging in the fast-growing cannabis industry. We show them videos constantly. Obviously, it’s different if you’re doing a B2B type sale versus a B2C, but how do you make that shift? It’s the sum of everything that helps you stand out in a crowded market.

Marketing 323

Marketing B2C Social Media Arts 323

Retail TouchPoints

JUNE 15, 2023

He knows from whereof he speaks; his slides included close-ups of a few of the 2,000+ people who have gotten Johnny Cupcakes-themed tattoos, playing off the logo of a cupcake atop a crossed pair of bones, as well as video of people who have camped out at his store for days at a time waiting for the next product release. Share your story.

B2C 292

B2C Customer Loyalty B2B Customer 292

Forrester eCommerce

JANUARY 24, 2019

Did you know that artificial intelligence (AI) has infiltrated all parts of the advertising process? My guess is, probably not. But chances are, in an era of programmatic advertising where machines are making millions of decisions on billions of ad impressions every day, your advertising is being touched by AI. Awesome, right?

B2C 358

B2C Marketing 358

Optimizely

MAY 24, 2018

For a B2C brand, selling through Amazon is both a blessing and curse. Amazon has a million regulations for B2C brands, only allowing certain types of product features, descriptions, and pictures on your pages. For example, not every brand is allowed to use video, but what if video is one of the best ways to showcase your product?

eCommerce 170

eCommerce Customer B2C Customer Experience 170

Optimizely

MAY 10, 2018

While I can’t say for sure how the B2C marketers came up with the ideas behind the scenes or what the click-through rate really is, there’s definitely something valuable to learn from these unique and somewhat strange ecommerce Facebook ads. Unusual video and visuals. I’ve got the screenshots to prove it. Facebook is the Wild West.

eCommerce 353

eCommerce Definition B2C Social Media 353

Retail TouchPoints

AUGUST 24, 2023

It’s being used to generate marketing content including social media posts, videos and images. As a marketing leader with global experience, he excels at delivering prospects and customers for leading B2B and B2C brands. In fact, seven out of 10 marketers in the U.S. are using generative AI in their work already, according to Statista.

Toys 238

Toys B2C Social Media Accessories 238

Kissmetrics

MARCH 12, 2018

Video and messaging apps are leading the charge in 2018. 86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article.

Marketing 205

Marketing Social Media B2C B2B 205

Kissmetrics

AUGUST 5, 2021

You’ll also need visual content such as user-generated content, instruction videos, nutritious recipe videos, and transformation pictures (on platforms where they’re permitted). Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges. Try Video Marketing.

Social Media 319

Social Media B2B Marketing B2C 319

Retail TouchPoints

JULY 28, 2021

HERO provides online shoppers with inspiration, advice and immediately shoppable content produced directly from retailers’ physical stores, by allowing shoppers to connect to in-store associates via messaging, video chat and social-style content.

Payment Services 264

Payment Services Comparison Shopping Banking Magazine 264

GetElastic

SEPTEMBER 1, 2021

While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires. “If Just like B2C, eCommerce adoption will become inevitable even for those in the B2B space. As our founder Harry Chemko stated back in 2018 – B2B will look more like B2C. Quote option.

B2B 147

B2B eCommerce B2C Payment Services 147

Groove

MARCH 24, 2022

Benefit from B2B and B2C functionality and a fully customizable design with our BigCommerce Website Design service. Whether you’re selling B2B or B2C, BigCommerce accommodates your workflow. Our marketing team executes customized strategies, like email automation and video webinars, to increase conversions and customer loyalty.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

BigCommerce

JUNE 21, 2018

They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. Watch videos of the products in action. Watch product videos. View detailed product information and watch product videos. Some of these brands are brand new to the space. JeepPeople.

Automotive 367

Automotive eCommerce Accessories BigCommerce 367

Retail TouchPoints

APRIL 20, 2023

In fact, 80% of this group uses channels such as search engines, social networks and videos to research products and services before purchasing, while another 76% are influenced by posts with lots of “likes” or “good comments” on social media when deciding whether to buy something online.

Social Media 289

Social Media B2B Supplies B2C 289