Aquafresh unveils new toothpaste ranges

Print

Aquafresh has launched two new ranges of toothpastes, one for children and one for adults.

Aquafrsh-Splash.jpg

Aquafresh Splash is a Strawberry & Mint flavoured toothpaste for children aged 3-8-years-old and is aimed at those that don’t particularly like mint-based toothpastes.

Ben Court, senior brand manager of Aquafresh at GSK, said: “Almost 40% of children brush their teeth for less than one minute. This can lead to stressful mornings and evenings for both parents and children and we believe that the introduction of a fruit flavoured toothpaste that is coupled with mint is the perfect way to relieve such tensions and increase brush time, but also help transition children onto minty pastes when the time is right.”

Aquafresh Senses, which also joins the Aquafresh portfolio, is aimed at adults. The range is available in two flavours: Energising Grapefruit, Lemon & Mint and Refreshing Watermelon, Cucumber & Mint.

Court added: “The market offers a multitude of oral care products that meet a range of different needs, however almost all of these products centre around one particular flavour – mint. We want to shake things up and give shoppers a fresh experience, one that is bursting with flavour.”

Both Aquafresh Splash and Aquafresh Senses are available now in 75ml tubes which retail at £2.00.