Panadol unveils new pack design and supporting TV campaign

The new pack design “is set to help distinguish Panadol and encourage consumer engagement with the aim for shoppers to trade up to Panadol”.

The TV campaign, “Together, We Shine Brighter”, is running until December and is supported by £1 social media and digital activity.

The brand said the campaign will highlight that the ingredients in Panadol Advance and Panadol Extra Advance provide “fast and more effective pain relief than standard Paracetamol”.

It said sales of pain relief products increase by 22% over the winter months and Panadol is a “high performing pain relief brand in the convenience channel”.

Jasmine Walton, Panadol senior brand manager at brand owner GSK, said: “The pandemic has seen consumer’s take responsibility for their health and self-care, therefore we wanted shoppers to be able to more easily identify the many benefits that Panadol offers.

“The supporting TV campaign takes viewers on an emotional journey, focusing on the effects pain can have on our everyday lives.

“This move to a more emotive territory has been developed off the back of a lot of research and with an ultimate desire to drive greater relevancy and a connection with shoppers.

“Consequently, enabling consumers to be reassured when purchasing Panadol, as they can relate to the brand and its product benefits.”