Lifebuoy sponsors England Cricket ahead of new season

By Éilis Cronin in Health & Beauty 7th April 2021

Hand sanitiser and soap brand Lifebuoy is partnering with England Cricket ahead of the start of a new season.

The brand will become the “Official Hygiene Partner” and “Official Community Cricket Hygiene Partner” of England Cricket and England and Wales Cricket Board.

All recreational cricket clubs across England and Wales will be able to apply to receive free hygiene bundle packs as part of the “drive to help cricket return safely”.

The partnership also includes branding at all England Home Internationals.

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