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Health & Beauty Ecommerce Site Design

BigCommerce

The health and beauty vertical has two distinct requirements: Build trust through recommendations and ingredients listings. Look as beautiful on-site as the product looks in person (or will make someone look). After all, health and beauty products are items you put in or on your body. They need to be tried.

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Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand

Omnisend

The beauty ecommerce business is booming. In 2021 alone, the beauty industry was estimated to be greater than $510 billion. Before COVID , in-store shopping accounted for 85% of beauty and personal care sales. In 2020 alone, there was a marked 25-35% decline in beauty-product sales compared to 2019: Image source.

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How Amazon Uses AI to Enhance Online Apparel Shopping

Retail TouchPoints

The company gained a minority ownership position in AI firm Anthropic in September 2023 , and AI-generated product recommendations in apparel and health and beauty sectors powered sales during Amazon’s fall Prime Days event. However, Amazon is using AI to try to close the appearance vs. reality gap in multiple ways.

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The 7 Perfect Verticals for Generating Recurring Revenue

Groove

After you have read our list of the 7 perfect verticals for generating recurring revenue, read our blog on 5 optimization strategies for subscription platforms, which covers the three types of subscription programs. Within the category of safety is the subcategory of health. Health, Wellness, and Beauty. Makeup Products.

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How Gen Z is Disrupting the Fragrance Sector

ESW

The fragrance sector of the beauty industry has always been a strong player, but its growth in the post-pandemic era has been booming. Some are taking that income to the ecommerce beauty and fragrance market in droves. In addition to aesthetic motivations, Gen Z seeks out home fragrance as part of their health and wellness routines.

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Health, Beauty, Cosmetics: Search and Find

ItemMaster

Bob Dylan likely wasn’t talking about the health, beauty, cosmetic category when he coined the term “times they are a-changin’,” but he could have been. PwC has officially titled the merged conglomeration as “well-care,” defining this new segment as a blend of wellness, fitness, beauty, and environmental sustainability.

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How to Build Customer Loyalty in the Beauty Industry

Smile.io

Valued at $523 billion, the beauty industry has scaled dramatically over the last decade, becoming more innovative and trend-focussed, with many brands finding unique ways to own the customer journey. These three things alone make loyalty and the beauty industry an essential combination.