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Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand

Omnisend

The beauty ecommerce business is booming. In 2021 alone, the beauty industry was estimated to be greater than $510 billion. Before COVID , in-store shopping accounted for 85% of beauty and personal care sales. In 2020 alone, there was a marked 25-35% decline in beauty-product sales compared to 2019: Image source.

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AI-Generated Product Recommendations Power Amazon’s Fall Prime Event

Retail TouchPoints

10-11 and now marks the unofficial kickoff to the holiday season — were apparel , beauty , home and toys. AI-Enabled Product Recommendations Boost Health and Beauty Categories AI played a significant role in U.S. Among the best-selling categories during this year’s event — which took place Oct.

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Thrive Causemetics Founder Reveals What it Takes for a Cause-Based Brand to Stay on Mission

Retail TouchPoints

Karissa Bodnar, Founder and CEO of clean beauty brand and DTC success story Thrive Causemetics , grew up in a small town in rural Washington state. Now Bodnar has parlayed her lifelong passion for beauty into a brand with purpose and a thriving (pun intended, yet also true) business. We are playing an infinite game here.

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UPDATE: Target Adds Paid Loyalty Program, Plans 300 New Stores Over Next 10 Years

Retail TouchPoints

[Update from 3/6/2024] Over the next decade, Target plans to build more than 300 new stores and upgrade the vast majority of its brick-and-mortar fleet, with projects ranging from full remodels to adding Ulta Beauty locations, upgrading fixtures and supporting same-day services.

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Discounts Drive Record-Breaking Black Friday, Cyber Weekend Spending

Retail TouchPoints

with footwear , health and beauty and skincare among the highest-performing verticals. Retailers stepped up their discounting game and shoppers, in turn, clicked the ‘buy’ button.” Retail verticals with the biggest footfall gains included health and beauty (traffic up 13.3% ), jewelry (up 6.7% ) and apparel (up 1.9% ).

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May E-Commerce Sales Up 81%, But Total 2020 Retail Sales Still Expected To Drop 10.5%

Retail TouchPoints

Brick-and-mortar stores are beginning to reopen in some geographies, but e-Commerce is still riding high: online retail transactions grew 81% year-over-year in May, led by sportswear and sporting goods ( 216% ), housewares and DIY supplies ( 190% ) and gaming ( 84% ), according to ACI Worldwide. trillion ) and health and beauty (up 6.9%

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Subscription Ecommerce Websites Saw 4,461% Revenue Boom in 5 Years: 20 Brands Reaping the Benefits

BigCommerce

Even Amazon is in on the game (of course). Health & Beauty. Savor Beauty. Examples include food & beverage clubs, gift box clubs, beauty clubs, tee-shirt clubs. NBA Thunder Shop NuSocks Savor Beauty Fine Taste Club Beer Cartel Give Black Boxx Access Exclusivity. Health & Beauty.