CVS Achieves Transparency Goal for Beauty Product Imagery, Shifts Focus to Mental Health Initiatives
Retail TouchPoints
MAY 21, 2021
CVS Pharmacy has reached its goal of full transparency for beauty imagery that is produced by and for CVS Pharmacy. This marks the culmination of the original CVS Beauty Mark commitment made in 2018 to educate customers about the difference between authentic and digitally altered photos. before the COVID-19 pandemic).
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