Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges
AUGUST 13, 2018
Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.